Introduction To SPSS
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This document provides an introduction and overview of SPSS (Statistical Package for the Social Sciences). It discusses what SPSS is, the research process it supports, how questionnaires are translated into SPSS, different question and response formats, and levels of measurement. It also briefly outlines some of SPSS's data editing, analysis, and output features.
Introduction To SPSS
- 1. Introduction to SPSS Johan Smits Senior lecturer Statistics, Research and SPSS Saxion Market Research
- 2. About SPSS Inc. SPSS Inc. is a leading worldwide provider of predictive analytics software and solutions. Founded in 1968, today SPSS has more than 250,000 customers worldwide, served by more than 1,200 employees in 60 countries.
- 3. What is SPSS? Statistical Package for the Social Sciences Superior Performing Statistical Software Statistical Products and Software Solutions Processing Questionnaires Reporting in Tables and Graphs Analyzing: Means, Chi-square, Regression, …
- 4. Research Process Problem definition Research objectives Desk Research Field Research Qualitative Quantitative: constructing a questionnaire Collecting and Analyzing data Writing and Presenting the final research report
- 5. Translate the Questionnaire into SPSS Questions in the questionnaire are mapped into Variables in SPSS
- 6. Measurement in Market Research Question respons formats Scale characteristics Levels of measurement
- 7. Question-response formats Closed-Ended Open-Ended with numerical response Open-Ended with text response Multiple response questions
- 8. Respons-format :: Closed-Ended (1) 5. How is your satisfaction with the customer service of the staff of Suxes? O Excellent O Good O Bad O Very bad
- 9. Coding the answers 1 = Excellent 2 = Good 3 = Bad 4 = Very bad
- 10. Respons-format :: Closed-Ended (2) 11. Please indicate your gender. O Female O Male Codes: 1 = Female 2 = Male
- 11. Open-ended with numerical response 2.What is your average expenditure in the restaurant on a weekly basis? ……… euro per week 10.For how many years have you been registered as a student at Pandion University? ……… year(s)
- 12. Open-ended with text response I would like to have the assortment extended with the following products: ………………………………………… Processed by Coding manually afterwards or Typing the answers literally (text variable) (Auto recode afterwards)
- 13. Scale characteristics Description Order Distance Nominal Ordinal Scale Levels of Measurement
- 14. Levels of measurement Nominal Your course at Pandion (Marketing, Int. Business and languages, Int. Business administration, Management and law, Health studies, Security); Smoker or non smoker (yes, no); Choice of a supermarket (A&P, Wal-Mart, Sears, Aldi, other).
- 15. Levels of measurement Ordinal In your opinion, would you say the prices at Wal-Mart are O Higher than Sears O About the same as Sears O Lower than Sears
- 16. Levels of measurement Ordinal What is your age? O 15–<25 O 25–<40 O 40–<60 O 60–<90
- 17. Levels of measurement Ordinal
- 18. Levels of measurement Scale Please indicate your age. ___ Years How much do you think a typical purchaser of a $100,000 term life insurance policy pays per year for that policy? $ ____
- 19. Coding data and the data code book Questions Variables Name of the variable Variable label Value labels (data codes) Level of measurement (Measure)
- 20. The SPSS Data Editor Data View
- 21. The SPSS Data Editor Variable View
- 22. The SPSS Data Editor Variable view Name Type (Numeric) Label Values (= the codes of the answers) Measure (= Level of Measurement)
- 23. SPSS Menu’s Analyze Frequencies Cross tabs Tables
- 24. SPSS Menu’s Graphs Bar Pie Histogram Line Boxplot
- 25. SPSS Output Separate file in Output Viewer Inline Editing of Tables Chart Editor for Graphs Don’t forget to save Data file Output file