Introduction to Storyboarding
- 1. Pre-Exercise Write down, briefly, how you’d tell about your day yesterday to a friend. Then, write down, briefly, how you’d tell your boss about your day yesterday Then, if you have time, briefly write down how you’d tell someone in a rival organization about your day yesterday.
- 2. Storyboarding Developing a strategy for community building communications
- 3. What’s a Storyboard? A storyboard is an operations plan from an experiential perspective Since different groups experience things differently, each major group deserves its own storyboard. With a storyboard, you can plan and execute a strong and consistent narrative to lead your people to the promised land. Key: know how others experience where you’re going
- 4. What’s it like? Think of yourself one year in the future. Remember what happened over the past year. Now try and tell someone what happened in a way that makes everything flow and build – and get them excited. Planning ahead will give less explaining to do
- 5. The future, today Storyboarding starts with an accounting of major milestones during a given timeframe A grand narrative is woven Each character’s ideal experience of those milestone scenes is scripted Then, figure out what needs to get done so it happens The clearer you are on experience, the easier it will be to plan
- 6. Easy Organizing Tool for Planning Topics /Time Month 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Mo 7 Mo 8 … Major Milestones Experience of Character A/B/C…etc Tasks to do in light of desired experience
- 7. Workshop Pick one major project coming up in the next year List major milestones for that project Tell the story of it, as a History, addressing the accomplishments Pick two different stakeholders you can cast as characters List your desired experience of each List a few things that need to be done to enable such an experience to occur If you have time, rinse and repeat If you put yourself in your stakeholder’s shoes, you can predict what they will see
- 8. Be open to adjusting the story Think ahead and see whether your plans work from the experience perspective If the narrative doesn’t flow, change the milestones or change the narrative Experiment! Key is to strengthen the desired experience with different initiatives/programs/products Allow representatives of as many members of your stakeholders participate in a storyboarding – they’ll add unique perspective The stronger the story, the stronger community involvement will be
- 9. Give them what they want Everyone wants a good experience. Good experience = buy in A bought-in community is an invested community. Shape their experiences and they’ll want more. Questions? Comments?