Ibex Earth is a non-profit organization established in 2008 to support biodiversity conservation through partnerships with businesses and individuals. Its new initiative, the Green Square Mile, aims to encourage sustainable practices among businesses in the City of London and demonstrate that environmental benefits and profits can coexist. The Green Square Mile will establish founding partners to guide its development and hopes to raise £1 million annually for three conservation charities. It will provide members opportunities like sustainability reporting and networking events to support local environmental projects.