Introduction to Wardley Mapping - Pieter Herroelen
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The document outlines an agenda focused on introducing Wardley Mapping, including examples, starting guidance, and a Q&A session. It discusses the significance of confidentiality levels during presentations and emphasizes the characteristics and utility of a Wardley map in strategic decision-making and situational awareness. Key topics include component evolution, competitor positioning, and the strategic choices necessary for addressing customer needs.
Introduction to Wardley Mapping - Pieter Herroelen
- 1. first
- 2. Agenda 1: Introduction to Wardley Mapping 2: Mapping examples from the field 3: How do I get started? (#HereBeDragons) Q&A Ceci n’est pas un map @hansdeleenheer & @piether
- 3. SINCE THIS IS ABOUT STRATEGY and content may be sensitive, every speaker chooses their own level of confidentiality 1) Full disclosure 2) Chatham House Rule* 3) NON disclosure (no pictures!) Ceci n’est pas un map * information disclosed during a meeting may be reported by those present, but the source of that information may not be explicitly or implicitly identified
- 4. Introduction to Wardley Mapping Ceci n’est pas un map
- 7. The situation Luka is dribbling the ball. He gets a screen. He uses the screen to get open. He decides to pass. He has two options: - Dorian Finney-Smith - Maxi Kleber
- 8. Who to pass to ? Maxi Kleber or Dorian Finney-Smith ?
- 9. Some stats Maxi Kleber 9.1 Points 46.3 FG% 40.1 3P% 88.1 FT% 5.4 Rebounds 1.0 Assists Dorian Finney-Smith 9.3 Points 46.5 FG% 37.8 3P% 71.6 FT% 5.3 Rebounds 1.3 Assists
- 10. Who to pass to ? Maxi Kleber or Dorian Finney-Smith ?
- 12. Who to pass to ? Maxi Kleber or Dorian Finney-Smith ?
- 18. Maxi? Dorian?
- 27. How do we make important decisions?
- 28. What is our equivalent of X’s and O’s?
- 31. Characteristics of a map - Visual
- 32. Characteristics of a map - Visual - Context-specific
- 33. Characteristics of a map - Visual - Context-specific - Anchor
- 34. Characteristics of a map - Visual - Context-specific - Anchor - Position has meaning
- 35. Characteristics of a map - Visual - Context-specific - Anchor - Position has meaning - Movement
- 36. O O O O O XX X X X- Visual ✔ - Context-specific ✔ - Anchor ✔ - Position has meaning ✔
- 41. What is a Wardley map?
- 45. Evolution
- 46. Evolution • How ubiquitous and well defined is the component? • Do all my competitors use such a component? • Is the component available as a product or a utility service? • Is this something new?
- 50. Situational awareness ● Where are we? ● Where are our competitors? ● Where should we be? ● How are the components evolving?
- 51. Strategic choices ● How can we solve our customer’s needs better? ● Where should we invest? ● What components do we need to evolve? ● What should we build / buy / out-source ? ● ...
- 52. Map Act
- 53. Introduction to Wardley Mapping Ceci n’est pas un map