INTRODUCTION.pptx
- 1. Project Guide: Prof. Susheel Gupta Presented By: Harsh meena Nitesh lodhi
- 3. With the evolution of the internet and its subdomains one thing that has benefited the most is undoubtedly the business sector. The innovative creators have made a unique niche in online business by selling their products and services. To evolve the business further many new forms of promotional activities were introduced which were highly efficient. These activities use different services of the internet to advertise the products and reach out to the general public. Like a market, the internet has connected everyone to one single place and the only job left for the producer is to reach out to the public and let them know about their product this is done by the different categories of Digital Marketing such as SEO(Search Engine Optimization), Social Media Marketing, Content Creation, Advertising, Brand Development & Social Media Ads. These unique features contribute to the different sections of your business and help you to connect with your potential customers. The advantage of these features is that you can use them as per your need and according to the type of your product. By doing so your business will be positively affected and will grow more. Now understand the meaning, effectiveness, and necessity of the above-mentioned categories separately
- 9. SEO Search Engine Optimization or popularly known as SEO is a common and useful marketing tool that helps to optimize a website to improve its visibility and ranking on search engine results pages (SERPs). SEO is not particularly a Digital Marketing category but it is a tool. SEO is very powerful and effective and it is essential to use if you have an online website. By doing SEO we do not generally optimize the website but we optimize our content as per the algorithms of online search engines such as Google or Bing. The goal of SEO is to drive organic (non-paid) traffic to a website by increasing its visibility to search engine users. SEO involves various techniques and strategies that aim to improve the website's relevance and authority in the eyes of search engines. Keyword research is a fundamental aspect of SEO, as it helps identify the terms and phrases people use when searching for relevant information or products/services. SEO consists of three main types-
- 10. • On-Page SEO •Off-Page SEO •Technical SEO On-Page SEO- In On-Page SEO we optimize the website content, URLs, and Content Headings as per the algorithms by stuffing some most searched keywords on the web. On-Page SEO is the first step towards the optimization of the content and it is the most important SEO type among the above three. Off-Page SEO- Off-Page SEO involves forming backlinks and adding your content. These backlinks are associated with some reputable and credible websites which add authority to your website and enhance the floating of your content. Technical SEO- Technical SEO, as per its name, focuses on the technical aspects of your website and improves the speed, mobile-friendliness, and crawlability of your website so that the search engine can reach your website with more ease. It is exactly like making a map without any hindrance so that the search engine can find your website without any problem. Therefore, optimizing your content is very important as its visibility and credibility can only be justified when it is optimized. SEO also involves optimizing for local search, which is crucial for businesses targeting a specific geographic location. Regular monitoring, analysis, and adjustments are essential to maintain and improve the website's SEO performance over time.
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