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Chapter 1
INTRODUCTION TO OPERATIONS
MANAGEMENT
2
Operations Management = OM
 Management of ANY activities/process that create goods and
provide services
» Exemplary Activities: Forecasting, Scheduling, Quality management
 Why to study OM
» At a typical manufacturing company
Profit 5%
OM Cost 21%
Marketing
Cost 26%
Manufacturing
Cost 48%
3
The management of systems or processes that create goods and/or
provide services
Organizatio
n
Finance Operations Marketing
The distinct –active- role of operations:
Inputs become Outputs after some
Transformation
Operations Management = OM
4
Operations example in Manufacturing:
Food Processing
INPUTS PROCESS OUTPUTS
Raw vegetables Cleaning Clean vegetables
Metal sheets Cutting/Rolling/Welding Cans
Energy, Vegetables Cutting Cut vegetables
Energy, Water,
Vegetables
Cooking Boiled
vegetables
Energy, Cans, Boiled
vegetables
Placing Can food
5
Operations example in service:
Health care
Inputs Processing Outputs
Doctors, nurses Examination Healthy
patients
Hospital Surgery
Medical Supplies Monitoring
Equipment Medication
Laboratories Therapy
6
Types of Operations
Operation Examples
Goods producing Farming, mining, construction
Storage/transportation Warehousing, trucking, mail, taxis,
buses, hotels, location
Exchange Trade, retailing, wholesaling, renting,
leasing, loans
Entertainment Radio, movies, TV, concerts, recording
Communication Newspapers, journals, magazines, radio,
TV, telephones, satellite
7
Why OM?
 Core of all business organizations
 Many areas interrelated with OM activities
 Management of operations is critical to create and
maintain competitive advantages
8
Organization of Businesses
Three basic functions
– Operations/Production
» Goods oriented (manufacturing and assembly)
» Service oriented (health care, transportation and retailing)
» Value-added (the essence of the operations functions)
– Finance-Accounting
» Budgets (plan financial requirements)
» Economic analysis of investment proposals
» Provision of funds (the necessary funding of the operations)
9
Organization of Businesses (Cont.)
– Marketing
» Selling
» Promoting
» Assessing customer wants and needs
» Communicating those needs to operations
 The need for working closely
Operations
Finance
Marketing
10
Operations Interfaces
11
Systems (Holistic) Approach
 Emphasizes interrelations among subsystems.
 A systems approach is essential whenever something is being
designed, redesigned, implemented, or improved. It is
important to take into account the impact on all parts of the
system.
 Example: A new feature is added to a product.
 Designer must take into account how customers will view the
change, instruction for using new feature, the cost, training of
workers, production schedule, quality standard, advertising
must be informed about the new feature.
12
Systems Approach
“The whole is greater than
the sum of the parts.”
Suboptimization
13
Value Added
Value added: The difference between cost of inputs and
price (??) of outputs.
Is this definition right? Should value added include profit?
Value added: The difference between the cost of inputs
and the (market or fair) value or price of outputs.
14
Value-Added
Inputs
Land
Labor
Capital
Transformation/
Conversion
process
Outputs
Goods
Services
Control
Feedback
Feedback
Feedback
Value added
15
Degree of Standardization !
 Standardized output
– Take advantage of standardized methods, less skilled
workers, materials…
» Example: Iron, Wheat, most of commodities
 Customized output
– Each job is different
– Workers must be skilled
» Example: Hair cut
16
Manufacturing (=Goods) vs. Service operations
 Production of goods (goods oriented)
– Tangible products
» Automobile
» Refrigerator
 Services (TV and auto repair, lawn care)
» Government
» Regulatory bodies, FAA, FDA
» Wholesale/retail
» Financial services
» Education
17
Goods vs. Service Operations (Cont)
 Differences
1. Customer contact
2. Uniformity of input
3. Labor content of jobs
4. Uniformity of output
5. Measurement of productivity
6. Production and delivery
7. Quality assurance
8. Amount of inventory
18
Manufacturing vs. Service !
Characteristic Manufacturing Service
Output Tangible Intangible
Customer contact Low High
Uniformity of output High Low
Labor content Low High
Uniformity of input High Low
Measurement of
productivity
Easy Difficult
Opportunity to correct
quality problems
Easy Difficult
19
Steel production
Automobile fabrication
Home remodeling
Retail sales
Auto Repair
Appliance repair
Maid Service
Manual car wash
Teaching
Lawn mowing
High percentage goods
Low percentage service
Goods-service Continuum
Low percentage goods
High percentage service
20
U.S. Manufacturing vs. Service Employment
0
20
40
60
80
100
45 50 55 60 65 70 75 80 85 90 95 00
Year
Percent
Year Mfg. Service
45 79 21
50 72 28
55 72 28
60 68 32
65 64 36
70 64 36
75 58 42
80 44 46
85 43 57
90 35 65
95 32 68
00 30 70
Manufacturing vs. Service Industries in US
21
Responsibilities of Operations Management
 Planning
– Capacity, utilization
– Location
– Choosing products or services
– Make or buy
– Layout
– Projects
– Scheduling
– Market share
– Plan for risk reduction, plan B?
– Forecasting
22
Operations Managers
 Controlling
– Inventory
– Quality
– Costs
 Organization
– Degree of standardization
– Subcontracting
– Process selection
 Staffing
– Hiring/lay off
– Use of overtime
– Incentive plans
– Job assignments
23
Operations Management includes:
– Forecasting
– Capacity planning
– Scheduling
– Managing inventories
– Assuring quality
– Motivating employees
– Deciding where to locate facilities
– And more . . .
Scope of Operations Management
24
Help comes from Models
 A structure which has been built purposefully to exhibit
features and characteristics of some other object.
Do not use “thing” or “something” in a definition.
 For
– Improved understanding and communication
– Experimentation
– Standardization for analysis
 Abstraction vs. computability
25
Modeling !
 Use models
– Physical models (prototypes)
– Schematic models (Graphs, charts, pictures)
– Mathematical models,
» Statistical models
» Inventory models
» Linear programming
» Queuing techniques
» Project management models
26
What type of models
 Simulation models : to test a proposed idea
– Monte Carlo Simulation
 Optimization models : to create an optimal idea
– Linear programming
 Pattern recognition models : to recognize a pattern
– Statistics, Forecasting, data mining
Other classes to learn the rest.
27
Decision Making
Models
Quantitative approaches
Analysis of trade-offs
Systems approach
28
Models Are Beneficial
Easy to use, less expensive
Require users to organize
– Increase understanding of the problem
– Consistent tool
– Standardized format
– Specific objectives
Systematic approach to problem solving
– Analysis of tradeoffs
– Enable “what if” questions
Power of mathematics
29
Pareto Phenomenon
• A few factors account for a high percentage of the
occurrence of some event(s).
• 80/20 Rule - 80% of problems are caused by 20% of
the activities.
How do we identify the vital few?
30
Historical Evolution of Operations Management
Industrial revolution (1770’s)
Scientific management (1911)
– Mass production
– Interchangeable parts
– Division of labor
Human relations movement (1920-60)
– Unemployment insurance
– Pension plans
Decision models (1915, 1960-70’s)
Influence of Japanese manufacturers (1970-1990)
31
Trends in Business
Major trends
– The Internet, e-commerce, e-business
– Management technology
– Globalization
– Management of supply chains
– Agility
32
Recent Trends !
 Worker involvement
 Environmental issues, emission reductions are popular after
Central European floods
 Service economy in US, foreign production
 E-business – information technology
 Supply chain management
 Total Quality Management
 Globalization, emerging markets, NAFTA
 Lean Production – see the next page
33
Production systems classified
 Craft Production : System in which highly skilled workers use
simple, flexible tools to produce small quantities of customized
goods.
– Carpenter
 Lean production : System that uses minimal amounts of
resources to produce a high volume of high-quality goods with
some variety.
– Dell
 Mass production: System in which lower-skilled workers use
specialized machinery to produce high volumes of standardized
goods.
– Ford
34
Production systems classified
Agile=Lean manufacturing
 It provides flexibility to switch quickly and economically from
one product design to another with little disruption. This
characteristic, in turn enables faster response to changes in
customer demand.
 A sophisticated computerized inventory control system allows
the plant to keep track of large number of parts.
 Keys to being an agile manufacturer are :
– Reduction in inventories,
– Reduction in turnaround times,
– Availability of automated flexible machinery,
– Rapid collection and processing of information
35
Suppliers’
Suppliers
Direct
Suppliers Producer Distributor Final
Consumer
Simple Product Supply Chain
Supply Chain: A sequence of activities and
organizations involved in producing and delivering
a good or service
36
Stage of Production Value Added Value of
Product
Farmer produces and harvests wheat $0.15 $0.15
Wheat transported to mill $0.08 $0.23
Mill produces flour $0.15 $0.38
Flour transported to baker $0.08 $0.46
Baker produces bread $0.54 $1.00
Bread transported to grocery store $0.08 $1.08
Grocery store displays and sells bread $0.21 $1.29
Total Value-Added $1.29
A Supply Chain for Bread
37
Other Important Trends
Ethical behavior
Operations strategy
Working with fewer resources
Cost control and productivity
Quality and process improvement
Increased regulation and product liability
Lean production
38
Summary
 Definition of OM
 OM’s relationship with Marketing, Finance and
Accounting
 Goods vs. service industries
 OM issues, trends and models
 Manufacturing systems

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intro.ppt

  • 1. 1 Chapter 1 INTRODUCTION TO OPERATIONS MANAGEMENT
  • 2. 2 Operations Management = OM  Management of ANY activities/process that create goods and provide services » Exemplary Activities: Forecasting, Scheduling, Quality management  Why to study OM » At a typical manufacturing company Profit 5% OM Cost 21% Marketing Cost 26% Manufacturing Cost 48%
  • 3. 3 The management of systems or processes that create goods and/or provide services Organizatio n Finance Operations Marketing The distinct –active- role of operations: Inputs become Outputs after some Transformation Operations Management = OM
  • 4. 4 Operations example in Manufacturing: Food Processing INPUTS PROCESS OUTPUTS Raw vegetables Cleaning Clean vegetables Metal sheets Cutting/Rolling/Welding Cans Energy, Vegetables Cutting Cut vegetables Energy, Water, Vegetables Cooking Boiled vegetables Energy, Cans, Boiled vegetables Placing Can food
  • 5. 5 Operations example in service: Health care Inputs Processing Outputs Doctors, nurses Examination Healthy patients Hospital Surgery Medical Supplies Monitoring Equipment Medication Laboratories Therapy
  • 6. 6 Types of Operations Operation Examples Goods producing Farming, mining, construction Storage/transportation Warehousing, trucking, mail, taxis, buses, hotels, location Exchange Trade, retailing, wholesaling, renting, leasing, loans Entertainment Radio, movies, TV, concerts, recording Communication Newspapers, journals, magazines, radio, TV, telephones, satellite
  • 7. 7 Why OM?  Core of all business organizations  Many areas interrelated with OM activities  Management of operations is critical to create and maintain competitive advantages
  • 8. 8 Organization of Businesses Three basic functions – Operations/Production » Goods oriented (manufacturing and assembly) » Service oriented (health care, transportation and retailing) » Value-added (the essence of the operations functions) – Finance-Accounting » Budgets (plan financial requirements) » Economic analysis of investment proposals » Provision of funds (the necessary funding of the operations)
  • 9. 9 Organization of Businesses (Cont.) – Marketing » Selling » Promoting » Assessing customer wants and needs » Communicating those needs to operations  The need for working closely Operations Finance Marketing
  • 11. 11 Systems (Holistic) Approach  Emphasizes interrelations among subsystems.  A systems approach is essential whenever something is being designed, redesigned, implemented, or improved. It is important to take into account the impact on all parts of the system.  Example: A new feature is added to a product.  Designer must take into account how customers will view the change, instruction for using new feature, the cost, training of workers, production schedule, quality standard, advertising must be informed about the new feature.
  • 12. 12 Systems Approach “The whole is greater than the sum of the parts.” Suboptimization
  • 13. 13 Value Added Value added: The difference between cost of inputs and price (??) of outputs. Is this definition right? Should value added include profit? Value added: The difference between the cost of inputs and the (market or fair) value or price of outputs.
  • 15. 15 Degree of Standardization !  Standardized output – Take advantage of standardized methods, less skilled workers, materials… » Example: Iron, Wheat, most of commodities  Customized output – Each job is different – Workers must be skilled » Example: Hair cut
  • 16. 16 Manufacturing (=Goods) vs. Service operations  Production of goods (goods oriented) – Tangible products » Automobile » Refrigerator  Services (TV and auto repair, lawn care) » Government » Regulatory bodies, FAA, FDA » Wholesale/retail » Financial services » Education
  • 17. 17 Goods vs. Service Operations (Cont)  Differences 1. Customer contact 2. Uniformity of input 3. Labor content of jobs 4. Uniformity of output 5. Measurement of productivity 6. Production and delivery 7. Quality assurance 8. Amount of inventory
  • 18. 18 Manufacturing vs. Service ! Characteristic Manufacturing Service Output Tangible Intangible Customer contact Low High Uniformity of output High Low Labor content Low High Uniformity of input High Low Measurement of productivity Easy Difficult Opportunity to correct quality problems Easy Difficult
  • 19. 19 Steel production Automobile fabrication Home remodeling Retail sales Auto Repair Appliance repair Maid Service Manual car wash Teaching Lawn mowing High percentage goods Low percentage service Goods-service Continuum Low percentage goods High percentage service
  • 20. 20 U.S. Manufacturing vs. Service Employment 0 20 40 60 80 100 45 50 55 60 65 70 75 80 85 90 95 00 Year Percent Year Mfg. Service 45 79 21 50 72 28 55 72 28 60 68 32 65 64 36 70 64 36 75 58 42 80 44 46 85 43 57 90 35 65 95 32 68 00 30 70 Manufacturing vs. Service Industries in US
  • 21. 21 Responsibilities of Operations Management  Planning – Capacity, utilization – Location – Choosing products or services – Make or buy – Layout – Projects – Scheduling – Market share – Plan for risk reduction, plan B? – Forecasting
  • 22. 22 Operations Managers  Controlling – Inventory – Quality – Costs  Organization – Degree of standardization – Subcontracting – Process selection  Staffing – Hiring/lay off – Use of overtime – Incentive plans – Job assignments
  • 23. 23 Operations Management includes: – Forecasting – Capacity planning – Scheduling – Managing inventories – Assuring quality – Motivating employees – Deciding where to locate facilities – And more . . . Scope of Operations Management
  • 24. 24 Help comes from Models  A structure which has been built purposefully to exhibit features and characteristics of some other object. Do not use “thing” or “something” in a definition.  For – Improved understanding and communication – Experimentation – Standardization for analysis  Abstraction vs. computability
  • 25. 25 Modeling !  Use models – Physical models (prototypes) – Schematic models (Graphs, charts, pictures) – Mathematical models, » Statistical models » Inventory models » Linear programming » Queuing techniques » Project management models
  • 26. 26 What type of models  Simulation models : to test a proposed idea – Monte Carlo Simulation  Optimization models : to create an optimal idea – Linear programming  Pattern recognition models : to recognize a pattern – Statistics, Forecasting, data mining Other classes to learn the rest.
  • 28. 28 Models Are Beneficial Easy to use, less expensive Require users to organize – Increase understanding of the problem – Consistent tool – Standardized format – Specific objectives Systematic approach to problem solving – Analysis of tradeoffs – Enable “what if” questions Power of mathematics
  • 29. 29 Pareto Phenomenon • A few factors account for a high percentage of the occurrence of some event(s). • 80/20 Rule - 80% of problems are caused by 20% of the activities. How do we identify the vital few?
  • 30. 30 Historical Evolution of Operations Management Industrial revolution (1770’s) Scientific management (1911) – Mass production – Interchangeable parts – Division of labor Human relations movement (1920-60) – Unemployment insurance – Pension plans Decision models (1915, 1960-70’s) Influence of Japanese manufacturers (1970-1990)
  • 31. 31 Trends in Business Major trends – The Internet, e-commerce, e-business – Management technology – Globalization – Management of supply chains – Agility
  • 32. 32 Recent Trends !  Worker involvement  Environmental issues, emission reductions are popular after Central European floods  Service economy in US, foreign production  E-business – information technology  Supply chain management  Total Quality Management  Globalization, emerging markets, NAFTA  Lean Production – see the next page
  • 33. 33 Production systems classified  Craft Production : System in which highly skilled workers use simple, flexible tools to produce small quantities of customized goods. – Carpenter  Lean production : System that uses minimal amounts of resources to produce a high volume of high-quality goods with some variety. – Dell  Mass production: System in which lower-skilled workers use specialized machinery to produce high volumes of standardized goods. – Ford
  • 34. 34 Production systems classified Agile=Lean manufacturing  It provides flexibility to switch quickly and economically from one product design to another with little disruption. This characteristic, in turn enables faster response to changes in customer demand.  A sophisticated computerized inventory control system allows the plant to keep track of large number of parts.  Keys to being an agile manufacturer are : – Reduction in inventories, – Reduction in turnaround times, – Availability of automated flexible machinery, – Rapid collection and processing of information
  • 35. 35 Suppliers’ Suppliers Direct Suppliers Producer Distributor Final Consumer Simple Product Supply Chain Supply Chain: A sequence of activities and organizations involved in producing and delivering a good or service
  • 36. 36 Stage of Production Value Added Value of Product Farmer produces and harvests wheat $0.15 $0.15 Wheat transported to mill $0.08 $0.23 Mill produces flour $0.15 $0.38 Flour transported to baker $0.08 $0.46 Baker produces bread $0.54 $1.00 Bread transported to grocery store $0.08 $1.08 Grocery store displays and sells bread $0.21 $1.29 Total Value-Added $1.29 A Supply Chain for Bread
  • 37. 37 Other Important Trends Ethical behavior Operations strategy Working with fewer resources Cost control and productivity Quality and process improvement Increased regulation and product liability Lean production
  • 38. 38 Summary  Definition of OM  OM’s relationship with Marketing, Finance and Accounting  Goods vs. service industries  OM issues, trends and models  Manufacturing systems