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INTUITIVE
                                 OPENINGS




Brussels, Belgium Nov 21, 2006
Short History on Openings
   Fifty plus on board
Adding Value to openings
Darwinism
                  1859




 Natural Selection
Survival of the First
      Fossilize
Military
                                                     Application
             history
                                          USA   Can Opener

                                                       Improved
                                                     USA


                    UKTin                            Can Opener
                    Canister                             Lightning Closure
    18         19                       19        19       19
    09         10         39         53 58        70       78 89     92 99
         Canning
        Fr

        Process, Glass                                                       Glass Blowing
                               1stAmerican patent                            Bottles
                               on the tin can
                                                                       Crown Bottle Cap

Nicolas Appert       Peter Durand      Ezra Warner   William Lyman        William Painter
Accessibility
Intuitive Openings
Clamshell & Blister Packaging


             Many Mass Market Retailers
           consider the annoyance felt by
          the consumer as a small price to
          pay for reducing the tremendous
           costs of retail theft and its
             impact on the bottom line.



      2001 San Diego Padres pitcher Adam Eaton
Drinks in
        Cup Dispensing                             Plastic
        vending machines
                                       Pull Ring
                 Modern-Day   Can                          Stay-on
                                       Tab Alcoa
                 Opener                                    Tab
19     19                19
15     20 23 25 31 37 57 62 65 69 70 73 74 92
                                                                Closures
                                                                on GT
                                                        PET Bottle

             Six pack                       Can Dispensing
             Hom-Paks                       vending machines

   Paper Bottle patent
 USA                                1st Aluminium Can
 “Gable Top”
                              Mass Production
                              Pure-Pak
TRENDS




02                                                   10

     • 18yrs – 44 will decrease by 1%
     • 55+ will increase by 21%
     • 55 to 64 will significantly increase by 47%
Buying
                                                          Power

                                                        79% own their
                                                       own homes
                                                        purchase 41%
                                                       of new cars &
                                                       48% of all
                                                       luxury cars
                                                        74% of
                                                       prescription
                                                       drug spending


© Photographer: David Mckee | Agency: Dreamstime.com
2001
  NET WORTH

 50+ held
$29.1 trillion
in net worth
 69% of the
total USA net
worth
 56% increase
from 1983 of
this age group
Paradox
Handgrip strength
diminishes after age
        40.
  Typically one can
 expect to lose one-
third to one-half of a
   pound of muscle
       annually.
Grip
Twist
Pull

        Lift
        Pinch
        Peel
        Tear




 Push
 Cup
Pharmaceutical Applications




  • Child proof openings
  • Foil seals
Single Tablet
Dispensing
Shape Association
Pry Point
Poke
Through
                       Pull
                       Cord


                   Behaviour
                   Patterns
                                            Squeeze
          Tear Strip


                              Zip
                              Lock
Intuitive Openings
Intuitive Openings
The Guzzler
Commodity or
Experience ?
Phenomena
Got Milk
Intuitive Openings
Temperature
Micro Waves
Light
Karin Schou Andersen Design
Intuitive Openings
Intuitive Openings
Remember !
  No idea is a bad
idea it’s just under
    developed.

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Intuitive Openings

  • 1. INTUITIVE OPENINGS Brussels, Belgium Nov 21, 2006
  • 2. Short History on Openings Fifty plus on board Adding Value to openings
  • 3. Darwinism 1859 Natural Selection Survival of the First Fossilize
  • 4. Military Application history USA Can Opener Improved USA UKTin Can Opener Canister Lightning Closure 18 19 19 19 19 09 10 39 53 58 70 78 89 92 99 Canning Fr Process, Glass Glass Blowing 1stAmerican patent Bottles on the tin can Crown Bottle Cap Nicolas Appert Peter Durand Ezra Warner William Lyman William Painter
  • 7. Clamshell & Blister Packaging Many Mass Market Retailers consider the annoyance felt by the consumer as a small price to pay for reducing the tremendous costs of retail theft and its impact on the bottom line. 2001 San Diego Padres pitcher Adam Eaton
  • 8. Drinks in Cup Dispensing Plastic vending machines Pull Ring Modern-Day Can Stay-on Tab Alcoa Opener Tab 19 19 19 15 20 23 25 31 37 57 62 65 69 70 73 74 92 Closures on GT PET Bottle Six pack Can Dispensing Hom-Paks vending machines Paper Bottle patent USA 1st Aluminium Can “Gable Top” Mass Production Pure-Pak
  • 9. TRENDS 02 10 • 18yrs – 44 will decrease by 1% • 55+ will increase by 21% • 55 to 64 will significantly increase by 47%
  • 10. Buying Power  79% own their own homes  purchase 41% of new cars & 48% of all luxury cars  74% of prescription drug spending © Photographer: David Mckee | Agency: Dreamstime.com
  • 11. 2001 NET WORTH  50+ held $29.1 trillion in net worth  69% of the total USA net worth  56% increase from 1983 of this age group
  • 13. Handgrip strength diminishes after age 40. Typically one can expect to lose one- third to one-half of a pound of muscle annually.
  • 14. Grip Twist Pull Lift Pinch Peel Tear Push Cup
  • 15. Pharmaceutical Applications • Child proof openings • Foil seals
  • 18. Pry Point Poke Through Pull Cord Behaviour Patterns Squeeze Tear Strip Zip Lock
  • 28. Light
  • 32. Remember ! No idea is a bad idea it’s just under developed.