Ionicand Dmf
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Ionic Media Group is an award-winning media agency that provides strategic media planning, placement, optimization, and analytics services across all channels including digital, TV, radio, print, and outdoor. They have a proven track record of delivering quick results and returns on investment for clients. Ionic Media takes a disciplined, data-driven approach to crafting focused media plans that reach targeted audiences through both conventional and non-traditional channels.
Ionicand Dmf
- 1. 2011A Disciplined Approach to Media that Grows BusinessesIonic Media Group LLC
- 2. Award-Winning Experience1 Grand Effie (2008)and 6 Effies for media work on various clientsMediaweek award for Best Media Plan of the Year2005 ARFDavid Ogilvy Research Foundation Award2009 OMMA Award for Integrated Online Campaign for Bausch & LombTop 50 Ad Age Advertiser2005 for iRobot Launch CampaignHot 100 #7 in 2005Fastest Growing Companies in AmericaEntrepreneur MagazineInc. 500 Winner2007 (642% Growth)Inc. Magazine
- 3. Ionic Media Provides a Full Range of Media ServicesStrategic and market planning
- 4. Media planning and placement
- 6. Data modeling / analytics / reporting
- 8. General and Hispanic marketsPUSH CHANNELSDRTV: All formats
- 9. TV: Network, cable, satellite, local, syndication
- 11. Display: Banners, rich media, video
- 12. Email Marketing
- 13. Out-of-home: Billboards, malls, airport, bus benches, elevatorsPULL CHANNELSPPC: Google, Yahoo!, MSN, etc
- 14. SEO: Natural search optimization
- 15. Print: Magazine, direct mail, FSIs
- 16. Landing Pages: Multivariate testing
- 17. Social media: Blogging, mobile social networks, press releases
- 18. Reputation Management: Monitoring, online response, organic search removalResults, Speed, Accuracy, EffectivenessIONIC MEDIA BRINGS YOU…Quick improvement in your ROAS
- 19. Holistic analysis of your marketplace challenges and opportunities
- 20. Media placements that have the greatest impact
- 21. Proprietary optimization and modeling technologiesMULTI-CHANNEL MARKETING,MEDIA AND DIGITAL AGENCYFocus on influencing customer behavior
- 22. Specialize in working with companies experiencing rapid growth or needing quick turnaround
- 23. Deliver results faster with metrics-disciplined planning
- 24. Leverage one-of-a-kind technologies to drive better ROASMedia Approach that Really DeliversIonic Media’s specialists craft focused, data-driven plans to reach an audience in both conventional and unexpected waysDisciplined bottom-up process
- 25. Who are the customers
- 26. Where are they
- 27. What are the best ways to reach them
- 28. How can we motivate them
- 29. Portfolio approach mitigates risk
- 30. Media agnostic position ensures optimal outcome
- 31. Customer-centric account management delivers efficiency
- 34. Hands-on Managing DirectorMedia Capabilities – Pay-per-Click Search MarketingPPC – GOOGLE, YAHOO, MSN, ETC.Define objective / identify target metrics
- 35. Build account with best practice structure
- 39. Expand campaign and maintain metrics(MCM)(MCM)Media Capabilities – Direct Response TelevisionDRTVWork with both short-form and long-form
- 40. Develop targeted plan along with strong backend program to complete the sale and drive ongoing revenue
- 41. Leverage sophisticated attribution modeling
- 42. Use cutting-edge tracking techniques to report results and optimize performanceMedia Capabilities – TV, Radio, Print and OutdoorBRAND BUILDINGConduct industry and client analysis
- 44. Work with client to set media objectives
- 45. Establish KPIs
- 46. Identify media mix and selection criteria
- 47. Create a media feedback loop to allow for mid-course adjustments
- 48. Conduct secondary analyses to understand full value of every medium (e.g., multivariate regression modeling)Media Capabilities – Online DisplayBANNERS, RICH MEDIA, VIDEOConduct site analysis
- 49. Define objectives and KPIs
- 50. Test into buys
- 51. Specify targeting on a geo, demo or behavioral basis
- 52. Measure cross-channel lift / assists
- 53. Conduct re-targeting campaigns to convince visitors who did not purchase
- 54. Renegotiate tests into optimized buysMedia Capabilities – Landing Page ImprovementOPTIMIZATION AND TESTINGAn effective landing page is a key element in successful marketing campaigns
- 55. Review existing site/landing pages
- 56. Improve usability and convertability
- 57. Conduct multivariate, split or flat tests
- 58. Full range of site improvement services availableMedia Capabilities – Search Engine Optimization (SEO)ON PAGE / ON SITE / SOCIAL MEDIAKeyword research, competitor review
- 59. Site-level optimization and configuration
- 60. Development of new content
- 62. Optimization of 404 error pages
- 63. Link building
- 64. Forum posting and Blog posting
- 66. Social network optimization / mgmt
- 67. Press release distributionFUNCTIONALITYMedia Capabilities – E-mailACQUISITION AND RETENTIONUsing house lists or rented lists
- 68. Strategic planning for e-mail campaigns
- 69. Refined messaging, scheduling and integrated testing
- 70. Measurement of overall performance, and cross-channel assists
- 71. Strategic refinements to maximize lifetime value of leadsMedia Capabilities – Social NetworkingiSOCIALEnsure you have sufficient presence on appropriate social media
- 72. Leverage Influencer Marketing if bloggers and forum posters have an influence on brand opinion and purchase
- 73. Write a blog to drive organic ranking and draw return traffic
- 74. Use online PR resources to syndicate releases (both traditional and multimedia)Media Capabilities – Reputation ManagementiREPUTATIONGoogle SearchWiki, RipOffReport, Blogs, Forums, etc
- 75. Need to monitor online reputation carefully
- 76. Quick response on blogs and forums is crucial
- 77. Removing negative organic search listings is much more difficult
- 78. Always track your progress from an established baselineDRTV Components For SuccessThe right network selectionNetworks with high and stable indices in MRI
- 79. Cable networks and broadcast programming that have a successful track record for different DR product categories
- 80. Rule of thumb
- 81. National/ Local Broadcast: half-hour programs 1 spot, hour programs 2 spots
- 82. National/ Local Cable: frequency should be a minimum of 25 spots per week per networkThe right frequency levelsConcentrating spots in fewer/ lower cost dayparts traditionally works better than spreading spots across multiple/ higher cost dayparts.
- 83. Best dayparts for DR are usually Daytime, Weekends, Overnights
- 84. Daypart weight is determined by cost, clearance levels, response volumeThe right daypart selectionThe right flighting strategyTraditional DR Rollout: Increase spending gradually
- 85. Hybrid DR Strategy: Frontload spots to jumpstart results
- 86. Collect all learning and rollout campaign on proven media outlets/ daypartsWhat is Digital Mind Factory?Digital Mind Factory (a division of Ionic Media Group) develops and manages performance-based media and marketing campaigns using our proprietary turnkey lead acquisition and nurturing management service that delivers results. This is an ideal solution for advertisers who wish to achieve significant growth with a high ROI, and a best-in-class lead nurturing service to improve lead conversionsWe offer two services:Performance Media: We acquire qualified leads or orders through multiple proprietary and third party media that include digital and traditional media channelsConsumer Lead Nurturing ServiceA closed-loop process that integrates our automated systems to nurture your consumer leads’ communications and interactions to through to conversion
- 87. Performance ComponentsThe coordination between the front end media with the back end lead management provides higher conversion ratios through tighter integration between media and lead nurturing
- 88. Consumer Lead Nurturing ProcessOur lead management service provides a holistic approach that integrates the marketing efforts with sales conversions.We manage all the essential components necessary to nurture leads from acquisition to conversion:Demand Generation: From initial contact through all touch pointsLead Management: Validating, scoring and lead routing Measurement: Define and analyze customer value success metricsContact: Coordinate the frequency, interval and content of communications
- 89. Benefits of DMF’s Consumer Lead Nurturing ServiceOur CLN service is a closed-loop process that manages strategies to drive both customer lead acquisition and conversions, to optimize consumer value.Our approach coordinates the consumer marketing process with the client’s corporate branding and marketing strategies.We employ a highly robust database management system that enables greater, quantifiable marketing results.Our process is based on a flexible system that optimizes consumer acquisition, nurturing and communications strategyOur service is a unified system designed to give marketers a platform to manage their strategy, analytics and measurement. Benefits
- 90. ContactJames BurnsEmail Marketing & Affiliate Manager818-849-3726jburns@digitalmindfactory.comA Division of Ionic Media Group, LLC 16501 Ventura Boulevard, Suite 500. Encino, CA 91436