Ios8 presentation
- 1. iOS8 18th September 2014
- 2. Today’s summary iOS8 • Short history, timeline • Current key strengths and weakness • New features / changes in the last version and opportunities > How does this help the consumer? > What does it mean brands can do? > How can we use these features
- 3. Short history / timeline
- 5. iOS1 – the iPhone is born Year: 2007 - No official name were given on its initial release; - Apple simply stating the iPhone runs a version of Apple's desktop operating system, OS X Most important features: - user interface - software keyboard: was perhaps the first genuinely usable keyboard that could be typed on with your fingers
- 6. iOS2 – Apps Year: 2008 - Apple introduced the App Store to iOS. Most important features: -Apple Store, 3rd-party apps -iOS SDK (Software Development Kit):
- 7. iOS3 – New features Year: 2009 - huge list of functionality and apps updates Most important features: -Cut copy paste functionality -Push notifications for 3rd party apps -USB & Bluetooth tethering -Find my iPhone -Spotlight search: research of content across contacts, emails, calendars, notes etc.
- 8. iOS4 – Multitasking Year: 2010 Apple's implementation of multitasking meant that the iPhone would have been less vulnerable from apps taking up too much memory in the background which means a better use of the battery. Most important features: - Retina display: Apple added support for the iPhone 4's Retina Display and faster processor, giving developers even more ways to create high quality apps. - FaceTime videochat - Personal Hotspot
- 9. iOS5 – Siri Year: 2011 Siri replaces Voice Control with a "virtual assistant" that is able to do more than just connect calls. Most important features: -Notification center -No PC required when activating a new device -iMessage / iCloud
- 10. iOS6 – Goodbye Google Maps Year: 2012 Most important features: -Apple Maps -Passbook: collecting rewards cards, payment types, tickets, coupons, boarding passes, and anything else with a barcode in one place
- 11. iOS7 Year 2013 Most important features: - Visual overhaul: flattened graphics, colorful gradients, and transparencies - Control Center: is Apple's version of the quick-settings toggles found on Android phones - Touch ID / New swiping gesture that makes navigating around apps much easier
- 12. Jay Freeman, a.k.a. saurik Cydia
- 13. Current Key Strengths and weakness
- 14. 1. Consistency 2. Well designed, Intuitive User interface 3. Better Support System 1. Software limitations 2. Price of iOS devices
- 15. iOS 8
- 16. iOS8 – New Features Released 17 September 2014 1.Continuity 2. Widgets 3. Extensibility
- 17. iOS8 – Continuity - Interactivity with iPhone – iPad, Mac, apple TV. OSX Yosemite (desktop OS) iOS8 - calls, messages - documents, notes, email via AirDrop
- 18. iOS8 – Widgets - Third-party apps will be able to inject interactive widgets into the Notification Center - iOS 8 lets users take action on incoming notifications
- 19. iOS8 – Extensibility - users will be able to install third-party keyboards - Improved sharing of data - Touch ID fingerprint recognition system to third-party developers
- 21. iOS8 - features Safari Credit Card Scanning
- 22. iOS8 - features Phone Calls over WI FI - Allows you to place phone calls over WiFi when connected to a WiFi network, helpful when your carrier signal is low - T-Mobile announced the feature
- 23. iOS8 - features Keyboard Quick Type - iOS8 predicts what you would like to say next. - It adjusts based on the person you’re communicating with
- 24. iOS8 - features Messaging - send audio/voice messages - send current location - Updates to existing functionalities
- 25. iOS8 - features Health Kit heart rate monitor, activity tracker, fitness apps Medical ID
- 26. iOS8 - features Home Kit -Locks, Lights, cameras, doors, thermostats, plugs, switches - Control individual devices - Siri integration
- 27. iOS8 - features Family Sharing - Opportunity to share purchased apps between up to 6 people
- 28. How does this help the consumer
- 29. Opportunities Summary of new features from a technical perspective: -Apple release the version new version of the SDK, 8.0 which includes: - 4000 new APIs - Touch ID API – open to third-party apps - Apple Pay API - Camera API – third-party camera apps can have precise control over exposure, focus, and white balance - Apple acquired testflight and app will be available in iOS8 - More power to third-party browsers and new features for safari (WebGL) - third-party widgets - third-party keyboards - tons of new features for games development - battery monitor for apps to improve battery life of the phone
- 30. How does this help the consumer Apple Payments NFC (near-field communication technology): available in iPhone6 and iPhone6 Plus Touch ID
- 31. How does this help the consumer Apple Payments NFC isn’t exactly new technology, 220,000 stores already have tech in place to accept Apple Pay. You’ll be able to use the iPhone 6 or 6 Plus at your local Macy’s, Whole Foods Market, Nike, Subway, McDonalds, Disney, and, of course, Apple stores.
- 32. iPhone 6
- 34. iPhone 6
- 35. iPhone 6 - New Processor: The new A8 processor is 25 per cent faster - Battery: slighly improved, especially thanks to iOS8 - New sensor functionalities: It can tell when you're cycling, walking, and running. It can also estimate distance and can tell how many steps you're running and how far you've gone. It can also work out elevation using the barometer. -Connectivity: 4G gets a boost to 150Mb/s from 100. Also Wi-Fi speed is improved 3x - Touch ID - NFC (near field contact) chip - Improved camera (improved slow motion video, from 120 to 240 fps) Price: iPhone6 from £539 for the 16GB version