This document discusses trends and challenges in IoT analytics. It notes that IoT analytics is becoming more accessible through low-code and no-code tools, allowing companies without data science expertise to gain insights from data. The document outlines several challenges for IoT analytics tools, including data oversupply, selecting the right metrics, data protection, and enabling cooperation. It advocates starting IoT projects through pilot programs focused on a few technologies and business skills. Overall, the document promotes IoT and analytics as key enablers of the fourth industrial revolution.