IoT & Big Data - A privacy-oriented view of the future
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The document discusses the trends and implications of big data and the Internet of Things (IoT), emphasizing the five Vs of big data: volume, velocity, variety, veracity, and value. It highlights concerns regarding privacy, data brokers, and the significance of digital personas in the data-driven world. Additionally, it underscores the need for transparency and accountability in data collection practices and forecasts the growing importance of statisticians in the future job market.
![“What the Internet of Things is really
about is information technology that
can gather its own information. Often
what it does with that information is
not tell a human being something, it
[just] does something.”
– Kevin Ashton (RFID & IoT)](https://image.slidesharecdn.com/iotbigdata-dhv4-190214160140/85/IoT-Big-Data-A-privacy-oriented-view-of-the-future-21-320.jpg)
IoT & Big Data - A privacy-oriented view of the future
- 1. IoT & Big Data ¿Hacia dónde vamos?
- 2. The 5 Vs of Big Data: • Volume • Velocity • Variety • Veracity • Value Big Data Big data represents the information assets characterized by such a high volume, velocity and variety to require specific technology and analytical methods for its transformation into value. Comentarios? Deja tu feedback
- 3. Critics: • Platform fragmentation • Autonomy and control • Data storage • Security and Privacy • Environmental Impact • Obsolescence Internet of Things (IoT) Involves extending internet connectivity beyond standard devices, such as laptops and smartphones, to any range of traditionally dumb physical devices and everyday objects. Comentarios? Deja tu feedback
- 4. Main Concepts: 1. Right to be let alone 2. Option to limit the access others on personal information 3. Secrecy, or the option to conceal any information from others 4. Control over others' use of information about oneself 5. Personhood and autonomy 6. Self-identity and personal growth 7. Protection of intimate relationships Privacy A state in which one is not observed or disturbed by other people. The state of being free from public attention. -Oxford Dictionary Comentarios? Deja tu feedback
- 5. Digital PersonaIf you knew the state of every thing in the world, and could reason on top of the data: What problems would you solve? Comentarios? Deja tu feedback
- 7. Your Digital Persona • Story • Interests • Experiences • Purchases • Likes • Photos • Contacts • Locations • Credit Cards • Bio (gender, race) Comentarios? Deja tu feedback
- 8. There is a score on every interaction you do online. They measure your behavior, identify patterns and look for ways The Scoring Game Comentarios? Deja tu feedback
- 9. Why Measure? • Save Money • Target Customers • Boost Relevance • Better Predictions • Optimize Logistics • Protect Information • Fraud Detection • Improve Engagement • Health & Safety Comentarios? Deja tu feedback
- 12. (1.2 million assets worldwide) Moves 1 billion people a day
- 13. Data Brokers • Collect Data from Numerous Sources, Largely Without Consumers’ Knowledge • Multiple Layers of Data Brokers Providing Data to Each Other • Collect and Store Billions of Data Covering Nearly Every U.S. Consumer • Combine Data About Consumers to Make Inferences About Them • Combine Online and Offline Data Data Brokers – Call to transparency and accountability – Federal Trade Commission - 2014 Comentarios? Deja tu feedback
- 15. • Q1-2018 – 8M Sales • EKG Hear Monitor (next) • Development Community • Marketing / Data Collection • Integrations • Business + Medical + ? Apple Watch A user keeping track of his heart rate via the Apple Watch noticed that his heart rate was abnormally high, ultimately prompting him to seek medical attention. Doctors soon discovered that he was suffering from a blood clot in the lungs, otherwise known as a pulmonary embolism
- 16. • Oversharing by design • Your data or your internet • All-or-nothing privacy policy • Access to our Wifi • Access inside our home • Watch what we watch Smart TVs “For years, consumers have had their behavior tracked when they’re online or using their smartphones,” Brookman says. “But I don’t think a lot of people expect their television to be watching what they do.” Comentarios? Deja tu feedback
- 17. Data Brokers • Collect Consumer Data from Numerous Sources, Largely Without Consumers’ Knowledge • Multiple Layers of Data Brokers Providing Data to Each Other • Collect and Store Billions of Data Covering Nearly Every U.S. Consumer • Combine and Analyze Data About Consumers to Make Inferences About Them • Combine Online and Offline DataData Brokers – Call to transparency and accountability – Federal Trade Commission - 2014
- 18. Data is the new oil Stolen Diamonds Cheap Collection Where is my free email account?
- 19. • How fast we build • How our users interacts with our products • Real time information about usage • Data to improve products • New sources of revenue • New business and partnerships Industry Applications The key is that enterprises should have access to more data about their own products and their own internal systems, and a greater ability to make changes as a result. Comentarios? Deja tu feedback
- 20. “A large portion of marketing dollars are wasted when the wrong offers are made to the wrong people at the wrong place and time… The IoT …It’s a marketer’s dream come true.” — Jon Gettinger, Sr. Vice President of Marketing, Aria Systems
- 21. “What the Internet of Things is really about is information technology that can gather its own information. Often what it does with that information is not tell a human being something, it [just] does something.” – Kevin Ashton (RFID & IoT)
- 22. “War is 90% information.” -Napoleon Bonaparte “The world is one big data problem.” -Andrew McAfee “I keep saying that the sexy job in the next 10 years will be statisticians, and I’m not kidding.” -Hal Varian, chief economist at Google
- 23. “I believe that at the end of the century the use of words and general educated opinion will have altered so much that one will be able to speak of machines thinking without expecting to be contradicted.” – Alan Turing