IoT wearables app development involves creating software for internet-connected wearable devices like smartwatches and fitness trackers, focusing on functionalities such as health monitoring and data transmission. Hiring a specialized IoT wearables development company offers benefits like expertise, faster market entry, customization, user-friendly design, seamless integration with the IoT ecosystem, and scalability. Pattem Digital is highlighted as a qualified company, emphasizing tailored solutions with a focus on user experience, security, and effective data management.