Producers aim to make films for a specific target audience. For Iron Man 3, the target audience was seen as boys of all ages, especially younger boys, given the superhero genre and focus on explosions and fighting. Producers also included some romance to potentially attract female viewers. The film faced a long buildup and promotion period to generate excitement among fans who had been waiting for a new Iron Man film since 2010. TV advertisements and trailers were strategically scheduled on certain channels and times to reach the intended target audience.