Is It Time to Rethink Your Website?
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The document discusses the importance of evaluating and potentially redesigning websites to meet evolving goals and audience needs. It highlights key components of a successful website in 2012, including a content strategy, social media integration, engaging design, and technology considerations. Additionally, it provides case studies and resources to assist organizations in assessing and improving their web presence.
Is It Time to Rethink Your Website?
- 1. Is it Time to Rethink Your Website? Farra Trompeter & Rebecca Hume Big Duck May 24, 2012 bigducknyc.com
- 3. #duckshop @farra @bigduck bigducknyc.com
- 4. Name that Year… bigducknyc.com
- 5. 1998 bigducknyc.com
- 6. 2005 bigducknyc.com
- 7. 2004 bigducknyc.com
- 8. 1995 bigducknyc.com
- 9. 2006 bigducknyc.com
- 10. 1996 bigducknyc.com
- 11. 1999 bigducknyc.com
- 12. 2001 bigducknyc.com
- 13. 2003 bigducknyc.com
- 14. 2007 bigducknyc.com
- 15. 2012 bigducknyc.com
- 16. Quite a journey, huh?! bigducknyc.com
- 17. What we’ll be talking about: • What’s changed over time • Website redesign case studies • What makes a good website today • Questions & discussion bigducknyc.com
- 18. A great website has… • Solid goals and specific audiences • Clear navigation and compelling content • Brand consistency and engaging design • Robust tools for managing content and building relationships bigducknyc.com
- 19. A great website in 2012 has… Content strategy that’s connected to goals and audiences Integrated social media to become part of a larger, more direct conversation Design that creates an experience and helps it stand out from the crowd New technology considerations for viewing and tracking bigducknyc.com
- 20. Case Studies bigducknyc.com
- 21. Coast Guard Foundation bigducknyc.com
- 22. bigducknyc.com
- 23. bigducknyc.com
- 24. Set goals based on user needs. bigducknyc.com
- 25. bigducknyc.com
- 26. Organize content and test. bigducknyc.com
- 27. Detail page content & type. bigducknyc.com
- 28. Develop wireframes & design. bigducknyc.com
- 29. Design page templates. bigducknyc.com
- 30. Launch and update. bigducknyc.com
- 31. bigducknyc.com
- 32. New York Peace Institute bigducknyc.com
- 33. bigducknyc.com
- 34. Positioning & Personality “the go-to team for mediation and conflict response” • Urban • Expert • Friendly • Responsive • Fearless • Robust • Passionate • Dynamic • Inclusive • Adept bigducknyc.com
- 35. CONFLICT HAPPENS. YOUR DISPUTE WON’T RESOLVE ITSELF. LET US GET IN THE MIDDLE. MEDIATION HELPS YOU GET WHAT YOU NEED, WHETHER IT’S A FINANCIAL SETTLEMENT, A WAY TO SEE EYE-TO-EYE WITH A LOVED ONE, OR JUST A CHANCE TO BE HEARD. LET US GET IN THE MIDDLE. WWW.NYPEACE.ORG RITA RESOLUTION MEDIATOR 346 BROADWAY, SUITE 400W NEW YORK, NY 10013 T: 212.333.2222 X11 F: 212.333.2220 RRESOLUTION@NYPEACE.ORG MANHATTAN MEDIATION CENTER BROOKLYN MEDIATION CENTER WWW.NYPEACE.ORG 346 BROADWAY, SUITE 400W 210 JORALEMON STREET, SUITE 618 NEW YORK, NY 10013 BROOKLYN, NY 11201 T: 212.577.1740 F: 212.577.1748 T: 718.834.6671 F: 718.834.6681 FORMERLY SAFE HORIZON MEDIATION PROGRAM bigducknyc.com
- 36. Identify audiences. bigducknyc.com
- 37. Set website goals. • Provide key information for visitors. • Demonstrate legitimacy & expertise. bigducknyc.com
- 38. Prioritize & organize content. bigducknyc.com
- 39. Develop wireframes & design. bigducknyc.com
- 40. bigducknyc.com
- 41. bigducknyc.com
- 42. So… is it time to rethink your website? bigducknyc.com
- 43. Goals & Audiences bigducknyc.com
- 44. bigducknyc.com
- 45. Content & Structure bigducknyc.com
- 46. bigducknyc.com
- 47. Design bigducknyc.com
- 48. bigducknyc.com
- 49. Technology bigducknyc.com
- 50. bigducknyc.com
- 51. You’ve launched a new site. Now what? bigducknyc.com
- 52. You’ve launched a new site. Now what? 1. Monitor: Are you meeting your goals? • Review stats monthly. • Send a survey. • Conduct interviews or user tests. bigducknyc.com
- 53. You’ve launched a new site. Now what? 2. Stay disciplined: Are you saying no? • Only make updates that match your goals. • Ask: Does my audience want this? • Follow a content strategy. bigducknyc.com
- 54. You’ve launched a new site. Now what? 3. Keep it relevant: What’s new out there? • Consider new tools. (Pinterest, etc.) • Look for changes in your audience’s expectations or needs. • Review your organization’s broader goals and plans. bigducknyc.com
- 55. Volunteers? bigducknyc.com
- 56. Resources bigducknyc.com
- 57. Resources • “Is it time to rethink your website?” diagnostic tool: http://www.bigducknyc.com/blog • Coast Guard Foundation and New York Peace Institute case studies: http://www.bigducknyc.com • 4 tips to keep your website ahead of the curve in 2012: http://on.mash.to/yVQnfl • Boston University Center for Digital Imaging Arts: Website practicum grants: http://www.cdiabu.com/practicum bigducknyc.com
- 58. Contact Farra farra@bigducknyc.com twitter.com/farra linkedin.com/in/farra slideshare.net/farra bigducknyc.com
- 59. Contact Rebecca rebecca@bigducknyc.com linkedin.com/in/rebeccaaviva bigducknyc.com
- 60. Contact Big Duck bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck bigducknyc.com
- 61. Upcoming Workshops 6/27: Bagels at Big Duck: Writing for the Web 7/24: Wine and Cheese at Big Duck: Advanced Social Media http://www.bigducknyc.com/resources/workshops bigducknyc.com
- 62. Thanks! bigducknyc.com