Companies That Can SPREAD THEIR STORIES Are Winning.
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The document discusses the importance of companies spreading sharable brand stories through video content. It notes that people now have tools to avoid or spread messages, and are engaging with deeper stories. It then provides examples of successful viral brand videos and insights into video sharing behaviors. The document pitches helping companies find, tell and spread more brand stories through an agency that coordinates video production and promotion to track return on investment.
Companies That Can SPREAD THEIR STORIES Are Winning.
- 1. MISSION COMPANIES THAT CAN SPREAD THEIR STORIES ARE WINNING Co www.comissioncontent.com
- 2. MISSION Company Customer Product / Service Your Brand Innovation Stories Partners Internal Other Co www.comissioncontent.com 2
- 3. MISSION People now have the tools to avoid or spread your message. Co www.comissioncontent.com 3
- 4. MISSION They’re engaging with deeper stories. Co www.comissioncontent.com 4
- 5. MISSION Examples of Sharable Brand Stories *Examples only, Not produced by Co.MISSION Nike’s Make It Count Intel’s Visual Life The Sartorialist Canon’s Project Imagination http://www.youtube.com/watch?v=WxfZkMm3wcg http://www.youtube.com/watch?v=e5NgG5koPZU http://www.youtube.com/watch?v=D52bdmsMtYI 8 Million Views 1 Million Views 500k Views Old Spice’s The Man Your Man Could Smell Like GE’s Babies at Homerton Red Bull’s Way Back Home http://www.youtube.com/watch?v=owGykVbfgUE http://www.youtube.com/watch?v=eAtHF6dQfDU http://www.youtube.com/watch?v=Cj6ho1-G6tw Co 45 Million Views 335k Views 24 Million Views www.comissioncontent.com 5
- 6. MISSION Examples of Sharable Brand Stories *Examples only, Not produced by Co.MISSION TMB Bank’s Panyee FC STA Travel’s Move Dollar Shave Club http://www.youtube.com/watch?v=jU4oA3kkAWU https://vimeo.com/27246366 http://www.youtube.com/watch?v=ZUG9qYTJMsI 2.5 Million Views 11 Million Views 7.4 Million Views Kikkoman’s Make Haste Slowly: Red Wing’s Shoe Repair Thanksfa’s Thank You Mom The Kikkoman Creed http://www.youtube.com/watch?v=R7Skw6Wkxqc https://vimeo.com/41857465 http://www.youtube.com/watch?v=VaFoo4xkk1Q Co 120k Views 300k Views 100k Views www.comissioncontent.com 6
- 7. MISSION Provoking a strong Brand videos over 2 emotion increases min are completed sharing by 2x. 87% of the time. Insights 42% 535% of 18-34 year olds want increase in year-on- to be entertained by year shares of the top brands. 50 brand videos. Co *Sources: Unruly Media, Marketing Vox and Jun Group www.comissioncontent.com 7
- 8. MISSION What if we could help you find, tell and spread more brand stories? Co www.comissioncontent.com 8
- 9. MISSION Co www.comissioncontent.com 9
- 10. MISSION How we do it. Co www.comissioncontent.com 10
- 11. MISSION Our background Agency + Client + Passion for Production Co www.comissioncontent.com 11
- 12. MISSION Determine objectives. Find the stories. Select the filmmaker(s). Deliver concepts. Coordinate production. Get videos seen and shared. Track ROI. Oversee the entire process. Co www.comissioncontent.com 12
- 13. MISSION We’ve built a global network of talented filmmakers. Co www.comissioncontent.com 13
- 14. MISSION Fast. Cost Efficient. High Quality. Co www.comissioncontent.com 14
- 15. MISSION Our Latest Work Misfit Shine “An Ode To Movement” Indiegogo Campaign 630k+ Video Views. 110k+ Video Views $700k funds raised. across 125+ countries. Shot in NYC, SF and Seoul. Shot across 7 countries. Covered in Forbes, Fast Covered by Laughing Company, TechCrunch, Squid, The Egotist, Infinity Mashable and more. List, Et Voila and more. Co http://comissioncontent.com/misfitshine www.comissioncontent.com 15
- 16. MISSION Let’s talk about your sharable brand stories. Co www.comissioncontent.com 16
- 17. MISSION Co.MISSION #SharableBrandStories℠ comissioncontent.com Contact Harrison Winter at: harrison@comissioncontent.com 917.940.2294 Co