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Is your website working as hard as you are? Part 1

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adcieo

The document discusses how to make a website work effectively for growing relationships and engagement. It provides tips in several areas: design with clear navigation and branding; structure with organized, logical information; calls to action that are clear and visible; embracing mobile users; sharing fresh, relevant content; and optimizing for search engines through keywords and metadata. The document encourages checking pages for consistency, reviewing how to engage constituents, and provides links to online tools for keywords and social sharing.

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IS YOUR WEBSITE WORKING AS HARD AS YOU? May 23, 2012
ADCIEO o Founded in 2007 o Technical Immigrants and Technical Natives Adcieo a division of LW Robbins 2012 2
GROW THE RELATIONSHIP Adcieo a division of LW Robbins 2012 committed target connected cultivate casual automate 3
FUNDAMENTALS OF AN EFFECTIVE WEB PRESENCE  Design  Structure Adcieo a division of LW Robbins 2012  Callto Action  Mobile Readiness  Content  Search Engine Optimization/Marketing (SEO/SEM) 4
DESIGN  Clear Navigation  Seamless Movement Adcieo a division of LW Robbins 2012  Less Clutter  Banner Rotation  Clear Branding 5
Adcieo a division of LW Robbins 2012 6
Adcieo a division of LW Robbins 2012 7
Adcieo a division of LW Robbins 2012 8
Adcieo a division of LW Robbins 2012 9
STRUCTURE  Organized and Logical  Important Info at Top Level Adcieo a division of LW Robbins 2012  Avoid Deep Drop Downs 10
Adcieo a division of LW Robbins 2012 11
Adcieo a division of LW Robbins 2012 12
CALL TO ACTION  Clear  Do you have one Adcieo a division of LW Robbins 2012  Immediately visible/understandable  Consistent with Relationship  Clear from website to social media 13
Adcieo a division of LW Robbins 2012 14
Adcieo a division of LW Robbins 2012 15
Adcieo a division of LW Robbins 2012 16
Adcieo a division of LW Robbins 2012 17 *Nonprofit Social Network Survey
EMBRACE THE MOBILE  Mobile template or mobile webpage Adcieo a division of LW Robbins 2012  Think with your fingers – smart phones  Think Social Media 18
Adcieo a division of LW Robbins 2012 19
CONTENT  Fresh– clearly updated often Adcieo a division of LW Robbins 2012  Sharable  Relavant 20
Adcieo a division of LW Robbins 2012 21
Adcieo a division of LW Robbins 2012 22
Adcieo a division of LW Robbins 2012 23
SEARCH ENGINE OPTIMIZATION/MARKETING (SEO/SEM)  Keywords  Update keywords regularly Adcieo a division of LW Robbins 2012  Titles/Tags  Page Descriptions (meta data)  AdWords  Facebook 24
Adcieo a division of LW Robbins 2012 25
Adcieo a division of LW Robbins 2012 26
IDEAS  Update Content  Check Pages for Consistency Adcieo a division of LW Robbins 2012  Review how Engaging Constituents 27
GOOGLE KEYWORD TOOL WWW.ADCIEO.COM/KEYWORDS.ASPX Adcieo a division of LW Robbins 2012 28
ADD SOCIAL SHARE WWW.ADCIEO.COM/SOCIALSHARE.ASPX Adcieo a division of LW Robbins 2012 29
QUESTIONS & ANSWER Adcieo a division of LW Robbins 2012 Dennis Chyba Dennis.Chyba@adcieo.com 410.864.8893 30

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Is your website working as hard as you are? Part 1