ISAE Social Networking Presentation
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Social networking has affected associations in several ways. It has created transparency, opened dialogue, and provided value to members. Using social networking requires picking the right platform, implementing gradually, marketing the platform, and committing for the long term. An effective social networking strategy for an association should map to the organization's overall strategy and complement existing marketing initiatives.
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ISAE Social Networking Presentation
- 1. Presented by Chris Bonney VP of Client Services Vanguard Technology
- 2. What Is Social Networking? How Has It Affected The Association World? How Do You Know If It’s Right For You? How Should You Use It?
- 4. Facebook: 90 million active users YouTube: 100 million videos Blog : Almost 200 million blogs Photo: 55% of active users have uploaded Wikipedia: 4 million articles RSS: 39% of active users subscribe
- 6. Insider’s view Create transparency Open a dialogue Provide value Increase credibility Potential for viral marketing Open up new revenue streams Bring event experience online Increase site “stickiness”
- 7. Map to strategy Pick the right partner Little by little Market it Commit to long term Unique ROI expectations
- 8. .ORG
- 13. Membership-specific profile information , profile in one place Integrated with AMS Integrated with association website Resource sharing like documents, videos, and podcasts Blended communication with other org messaging Tracking of member activity No one has to sign up Non-dues revenue, sponsorship
- 14. Map to organizational strategy Complement your existing marketing initiatives Sync with existing web projects Understand membership needs Understand membership tolerance Could it be a blended approach?
- 15. Designed with www.mindmeister.com
- 17. Events Education File sharing Member networking Glossary of terms Testimonials
- 18. Association-specific Strategically minded Integrate with AMS Modular Priced for your usage Sponsorship
- 19. Web 2.0 is here to stay Your membership expects this type of interaction online There are many ways to address the opportunity, but it must complement your organizational strategy Can be a blended approach Must know what to look for in a product
- 20. Chris Bonney VP of Client Services Vanguard Technology [email_address] 312-263-1322 x 505 www.vtcus.com
- 21. Ben and Jerry – Sage - http://www.flickr.com/people/misssage/ Wright Brothers – David Erickson - http://www.flickr.com/people/e-strategycom/
Editor's Notes
- #2: How many of you consider yourself active internet users? How many have read a blog? How many are members of facebook, linkedin, or myspace? How many consider yourselves active social networking people? And how many are not quite sure what to make of blogs and Facebook?