is.group Beginner Presentation
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David from Mediasauce discusses the importance of social media, emphasizing that it is about connections and storytelling rather than technology. He highlights that a significant portion of Americans believes companies should have a social media presence and interact with customers. The document presents key strategies for businesses to effectively engage in social media, such as understanding user value and creating a join strategy.
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is.group Beginner Presentation
- 1. David from MediaSauce talks about social media. 06.04.10
- 2. becoming social – what is social media? – why does it matter? – how can you get started?
- 3. a little bit about me…
- 4. work.
- 5. sauce.
- 7. social media is about people, not technology.
- 8. what’s old (natural) is new again.
- 9. listen. tell stories. be honest. have conversations.
- 10. word of mouth 1,000,000
- 11. what is social media?
- 12. what does it mean to be social? if you’re 41 and married with 2 kids? if you’re 25 and single? if you’re retired and widowed?
- 13. social means something different to everyone. if you’re 41 and married with 2 kids? if you’re 25 and single? if you’re retired and widowed?
- 14. why do you join anything? fraternity? cause? church? a social network?
- 15. you join because it’s… social (connections) relevant (to your life) interesting (to you)
- 16. social hey there. hello. let’s knit!
- 17. media
- 18. social media
- 20. 3 out of 4 americans use social technology forrester, the growth of social technology adoption, 2008
- 21. so what?
- 22. online adults with a social network profile age group 30% 35-44 19% 45-54 17% 55+ 25-34 57% 18-24 75%
- 23. what’s the BIG PICTURE for business?
- 24. social media is here to stay.
- 25. social media creates BIG opportunities to be first movers
- 26. whoever has the most connections changes the game.
- 27. whoever has the most connections changes the game.
- 28. whoever has the most connections changes the game.
- 29. whoever has the most connections changes the game.
- 30. big lesson of the day...
- 31. big lesson of the day... 93% of americans believe a company should have a presence in social media 2008 cone business in social media study
- 32. and …
- 33. and … 85% believe a company should not only be present, but should interact with its consumers via social media 2008 cone business in social media study
- 34. so what do you do? it varies, based on the business
- 35. so what do you do? be ing relevant and add ing value are always key elements
- 36. get in the game
- 37. i knew a man who grabbed a cat by the tail… – mark twain “
- 38. i knew a man who grabbed a cat by the tail… and learned 40% more about cats than the man who didn’t – mark twain “ ”
- 39. do something! … to build connections
- 40. it's not about putting up a billboard on I-70 anymore…
- 41. it's about connecting with people
- 42. not about shouting a message
- 43. the big five
- 44. your personal rolodex 484 million unique visitors last month
- 46. 50 million registered users in 170 industries your business rolodex
- 48. searchable micro-television 24 hours of video uploaded each minute
- 50. 3.6 billion images at flickr.com searchable scrapbook
- 52. 27.3 million tweets each day micro- blogging
- 54. see the big potential in social media
- 55. = time
- 56. example in action
- 58. obama empowered the masses to unite around “Yes We Can”
- 59. obama empowered the masses to unite around “Yes We Can” set personal goals
- 60. obama empowered the masses to unite around “Yes We Can” set personal goals local fundraising campaigns
- 61. obama empowered the masses to unite around “Yes We Can” set personal goals local fundraising campaigns simple tools for people that care
- 62. people need to matter
- 63. 0.3% of the population joined my.barackobama.com (approx. 1 million people)
- 64. 0.6% of registered voters
- 65. 1.2% of registered democratic voters
- 66. big lesson of the day, take 2...
- 67. 1–2% of your audience can create a successful and activated community
- 68. example in action
- 69. 41% of americans want companies to solicit feedback on their products and services. 2008 cone business in social media study
- 71. keys to successful use of social media 5
- 72. understand your central value to the user and have a “join strategy” 1
- 73. If I didn’t work here, would I care about that? Ask yourself… ” “
- 74. make it social . don’t fake it and let others participate. 2
- 75. Is there a member to member bond? Ask yourself… ” “
- 76. make sure it is central to your strategy . it can’t be an afterthought. 3
- 77. Do you have a plan and is everyone onboard? Ask yourself… ” “
- 78. create an ubiquitous presence on many new media platforms and cross-promote. 4
- 79. Don’t expect a successful launch “day” Tell yourself…
- 80. do something … but don’t feel like you have to do everything. 5
- 81. Are you in the right places? Ask yourself… ” “
- 82. content is king. Remind yourself…
- 83. things you can do this week 5
- 84. register your brand in social platforms that matter to your audience. 1
- 85. monitor. set alerts for your industry. 2
- 86. listen to your audience. find them where they are. survey what they like. 3
- 87. explore social bookmarking. 4
- 88. set time aside to explore … follow others, find industry experts, share knowledge. 5
- 89. contact me: – [email_address] link up with me: – linkedin.com/in/davidbcain work with me: – mediasauce.com/people/dcain
Editor's Notes
- #37: People like to matter, people want to play on the team. Respect collective user value and self generated content.