ISP/Hosting
- 1. ISP/Hosting Professional Services Trading Hosting Provider Book-to-bill Time Slashed by 66 percent Business Value „ 80 percent reduction in complexity „ 5x increase in system administrator spans „ HA server costs reduced up to 60 percent „ Server repurposing in less than five minutes „ Outage time reduced to 3 minutes „ 40 percent performance boost „ Deployment time reduced 66 percent „ Servers consolidated by 15 percent Executive Summary This financial ASP engaged Egenera Professional Services to accelerate the business and technical adoption of a utility model for its advanced electronic trading system. The incumbent computing infrastructure lacked high availability, SAN connectivity and scalability and was unable to keep up with the company’s forecasted application user growth of 200 percent per year. This legacy solution was based on the standard white box approach wherein islands of resources are deployed with little sharing and unmanageable complexity. PAN Manager® Software by Egenera® eliminated these problems by delivering failover capabilities, increasing reliability, simplifying the infrastructure, and reducing physical complexity. Within six weeks of project initiation, the mission-critical application running Microsoft® Windows® 2000 was successfully ported to Windows 2003. Compared to the previous infrastructure, PAN Manager enabled the client to reduce the time needed to acquire, deploy, and start billing a new customer by 66 percent, creating an increased annual revenue opportunity of close to $1 million. Business Challenge Egenera’s solution for simplifying the data center covered all these requirements, resulting in a significant, positive financial impact on the client’s The decision to look into utility computing initially arose from the client’s need infrastructure and ASP delivery strategy. for an integrated, highly available, sharable platform that could cut costs in a complex regulatory environment. The company placed great value on the need to grow revenue by cross-selling and reducing expenses through its Professional Services Approach shared ASP hosting solution. The following phases represent how Egenera Professional Services enabled this ASP client to realize a utility computing environment for its application. The client’s former legacy-based infrastructure was unable to scale effectively Six weeks from project kickoff, the client had a production-ready hosted and was taxing IT staff. With limited sharing of resources across customer customer on new servers. deployments, system administrators had to manage, monitor, troubleshoot, and fix an ever-increasing server sprawl—a very time-consuming process. The client wanted a new solution that was sharable across customers, had built-in Egenera’s Computing Benefits high availability, and would allow system administrators to manage more Egenera’s solution to simplifying the data center accelerated deployment of infrastructure and applications without expanding the team. They also wanted servers for new customers. With their previous infrastructure and operational a platform that permitted rapid image deployment and cloning. The faster procedures, time to market was 15 days. Using PAN Manager, this timeframe customers could be added, the more revenue for the firm. was cut by 66 percent, allowing deployment in only five days and creating the opportunity for an annual revenue increase of close to $1 million.
- 2. ISP/Hosting Professional Services: Trading Hosting Provider Phase I: Design Benefits Matrix (1.5 weeks) „ Discovery interviews PAN Manager software’s virtualization and high availability „ Ready SAN, power, space, cabling, network „ Reduced physical complexity by 80 percent „ Code analysis of Windows 2000 application (C++ / .NET) „ High availability out of the box reduced outage time from one „ TCO/ROI model hour to three minutes „ QA plan and Windows 2000 application compliance report „ High availability eliminates up to 60 percent of typical server outages Phase II: Acceptance and Utility Computing Testing „ System administration span of control improves up to five times (3 weeks) business as usual „ Ready application environment „ Ability to repurpose for test/development, production, disaster „ Implement selected code changes to source application recovery in less than five minutes „ Port and tune application to Windows 2003 / SAN TCO „ QA: application compatibility, functionality, performance, high availability, time to deployment „ Opportunity for revenue acceleration of close to $1M „ Significant reduction in pre-provisioning expenses and Phase III: Production administrative costs (1.5 weeks) „ Reduced time to deploy accelerates revenue streams and OpEx „ Executive project review benefits „ Training „ Server costs for high availability reduced up to 60 percent „ Final report / operations toolkit signoff; client signoff „ Right-sizing server performance improves SLA cost effectiveness „ Final TCO/ROI model High-performance fabric for multicast applications „ Production rollout „ Record-breaking performance documented for the number of trading symbols and market data the application could process Another drawback of the former solution was its complexity, which drove „ Intra-server performance boosts (up to 40 percent) up operating costs. Egenera’s approach to utility computing reduced and HA, capacity management, performance, productivity consolidated the number of application servers by 15 percent. In addition, the „ A streamlining of business processes and cross-functional handoffs number of physical components (KVMs, cables, SAN ports, LAN ports, NICs, „ One-time server, network and storage provisioning for every 24 HBAs, disk drives, etc.) was reduced by 80 percent under PAN Manager. servers, as opposed to the 24 individual deployments required by the legacy architecture „ Increased reliability and better customer SLAs as a result of fewer The electronic trading system also saw record-breaking performance in the configuration steps and built-in PAN Manager high availability number of trades and symbols it could execute using the PAN Manager’s intelligent fabric, which forms a high-performance, low-latency network About Egenera Professional Services among servers. By connecting all of the servers to the fabric, multicast data Egenera Professional Services has broken the traditional services pyramid flew seamlessly and quickly across each of the application tiers. approach of a few experts surrounded by many billable junior resources learning on the job. Instead, the group has established a highly efficient operation comprised of experienced specialists complemented by select Egenera Certified Service Providers. These dynamic project teams of seasoned and motivated professionals quickly deliver quantifiable solutions and transfer a wealth of knowledge and best practices that enable clients to realize the full benefits and value of PAN Manager Software by Egenera. East Coast Headquarters West Coast Headquarters Europe/Middle East/Africa Asia Pacific Headquarters Egenera, Inc. Egenera, Inc. Egenera Ltd. Egenera, K.K. 165 Forest Street 5201 Great America Parkway 2nd Floor Titan Court Shinjuku NS Bldg. 6F, Marlboro, MA 01752 Suite 446 3 Bishop Square 2-4-1 Nishishinjuku, U.S.A. Santa Clara, CA 95054 Hatfield AL109NA Shinjuku-ku Main: 508-858-2600 U.S.A. United Kingdom Tokyo 163-0806 Japan Sales: 508-858-3600 Main: 408-748-1100 Voice: +44 (0)1707 226097 Voice: +81-3-5321-7157 Fax: 508-481-3114 Fax: 408-748-1101 Fax: +44 (0)1707 226197 Fax: +81-3-5321-7158 www.egenera.com www.egenera.com japan.egenera.com Copyright © 2008, Egenera, Inc. All rights reserved. Egenera, Egenera stylized logos, PAN Manager, PAN Builder, PAN vmBuilder, PAN Server Portability and PAN Portability are trademarks or registered trademarks of Egenera, Inc. in the United States and/or other countries. Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective holders. The information in this document is subject to change without notice.