Issues In The Media
- 1. “Justin Timberlake and Robin Thicke's dirty YouTube tactics” ISSUES IN THE MEDIA AULONA ISMAILI
- 2. Including nudity in music videos clearly sparks a debate within spectators that leads to a large amount of views. Views correlate to money and income, so regardless of whether the people who are watching the music videos enjoy them or not, the artists will still benefit from all the attention. This is thus an advantage to music institutions. Yet, since including nude women in music videos causes such a commotion, large distribution sites like You Tube are likely to ban it, and thus cause a barrier that stops artists from advertising their works to audiences. This ultimately leads to less success and income on the artist’s behalf. ISSUES IN THE MEDIA AULONA ISMAILI “The R&B stars' sexually explicit music videos are a very modern way to boost record sales figures” “Blurred Lines has been the subject of much controversy in recent weeks as the video, featuring numb-looking models strutting across the screen in flesh-coloured G-strings, was taken down from YouTube.” “Whether viewers were revelling in their laddish audacity or fuming about the objectification of women, the clips led to a frenzy of social media debates” “online videos have become an increasingly vital tool for artists operating in the US market/an artist could now go platinum after 100 million streams.”
- 3. ISSUES IN THE MEDIA AULONA ISMAILI “These portrayals can potentially limit girls' self-perceptions and influence their attitudes regarding the importance of appearance." (Gordon, Maya K.) A woman’s value is reduced to looks only, so the expectations of developing real, credible talents is lowered. Men are given a false sense of reality and believe that women enjoy being dominated. This furthers the unequal treatment of the two genders. Female audiences may feel pressurised to look like conventionally accepted women in the media. Rihanna’s Music Video S&M
- 4. BIBLIOGRAPHY AULONA ISMAILI ARTICLE ON THE GUARDIAN - http://www.theguardian.com/culture/musicblog/2013/jul/0 9/justin-timberlake-robin-thicke-banned-videos JUSTIN TIMBERLAKE MUSIC VIDEO (TUNNEL VISION) – https://www.youtube.com/watch?v=07FYdnEawAQ ROBIN THICKE MUSIC VIDEO (BLURRED LINES) – https://www.youtube.com/watch?v=zwT6DZCQi9k&oref=ht tps%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DzwT6 DZCQi9k&has_verified=1 STREAMING SERVICES INFO – http://www.billboard.com/biz/articles/news/1162486/busi ness-matters-how-much-do-streaming-services-pay-artists- ask-the-labels SEXUAL OBJECTIFICATION OF WOMEN – http://www.articlesbase.com/multimedia-articles/sexual- objectification-of-women-3906730.html