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Winning with Information Technology in the Network EraProfessor N. VenkatVenkatramanDavid J. McGrath Jr. Professor of ManagementOctober 19, 2009
Discussion Overview2©2009: N. Venkatraman1324
IT is everywhere©  2009: N. Venkatraman3
And could influence even more in the future….© 2009: N. Venkatraman4
And change the geography of work© 2009: N. Venkatraman5
(c) Venkatraman, 2009Transact6LearnLiveInnovatePlayConsumeConnectWork
Why am I so bullish on IT?© 2009: N. Venkatraman7
Take the three I.T. ‘laws’ together..© 2009: N. Venkatraman8
The Scope of IT extends beyond processes© 2009: N. Venkatraman9
A working framework to understand the scope of IT© 2009: N. Venkatraman10BandwidthLawMetcalfe’sLawTechnologyDomainMoore’sLawProcessProductServiceBusinessDomain
Discussion Overview11© 2009: N. Venkatraman1324
Focus of IT Strategy© 2009: N. Venkatraman12
Accelerated Pace of Innovation©  2009: N. Venkatraman13
Sketching out the possibilities…© 2009: N. Venkatraman14IBM, 2005
Sketching out the possibilities…© 2009: N. Venkatraman15IBM, 2005
Sketching out the possibilities…© 2009: N. Venkatraman16IBM, 2005
Sketching out the possibilities…© 2009: N. Venkatraman17IBM, 2005
Sketching out the possibilities…© 2009: N. Venkatraman18IBM, 2005
Sketching out the possibilities…© 2009: N. Venkatraman19IBM, 2005
Sketching out the possibilities…© 2009: N. Venkatraman20IBM, 2005
Sketching out the possibilities…© 2009: N. Venkatraman21IBM, 2005
Sketching out the possibilities…© 2009: N. Venkatraman22IBM, 2005
Sketching out the possibilities…© 2009: N. Venkatraman23IBM, 2005
GM OnStar© 2009: N. Venkatraman24
Business Implications:Auto Sector as a Case in Point© 2009: N. Venkatraman25
IT Strategy in the Auto Sector© 2009: N. Venkatraman26
Automobile– “computers on wheels”© 2009: N. Venkatraman27“Cost of electronicsin cars” (~20--50%)
Automobile– “computers on wheels”© 2009: N. Venkatraman28‘Black Box’Lines of Software Code
OnStar’s impact is broader than the core service domain© 2009: N. Venkatraman29
Microsoft’s Role in Automotive30© 2009: N. Venkatraman
Ford (and Microsoft): Sync© 2009: N. Venkatraman31
Business transformation underway…© 2009: N. Venkatraman32Source: GM
Management ideas for network era20th Century21st Century33© 2009: N. Venkatraman
Computer industry [circa 1980]Source: Bill Gates Testimony Source: Bill Gates Testimony34© 2009: N. Venkatraman
Computer industry [circa 2002]Source: Bill Gates Testimony 35© 2009: N. Venkatraman
We can apply the same logic in many sectors…..© 2009: N. Venkatraman36
Discussion Overview© 2009: N. Venkatraman132437
Value from IT ResourcesInnovationStrategicFocusCostCenterImplementationBusinessIT/ISLeadership Responsibility38© 2009: N. Venkatraman
Cost Center© 2009: N. Venkatraman39
Value from IT ResourcesInnovationStrategicFocusCostCenterProfitCenterImplementationBusinessIT/ISLeadership Responsibility40© 2009: N. Venkatraman
Profit Center41© 2009: N. Venkatraman
Value from IT ResourcesInnovationGrowthCenterStrategicFocusCostCenterProfitCenterImplementationBusinessIT/ISLeadership Responsibility42© 2009: N. Venkatraman
Growth Center43© 2009: N. Venkatraman
Value from IT ResourcesInnovationGrowthCenterInvestmentCenterStrategicFocusCostCenterProfitCenterImplementationBusinessIT/ISLeadership Responsibility44© 2009: N. Venkatraman
Investment Center45© 2009: N. Venkatraman
Managing their relative emphasis;and dynamic shiftsInnovationGrowthCenterInvestmentCenterStrategicFocusCostCenterProfitCenterImplementationBusinessIT/ISLeadership Responsibility46© 2009: N. Venkatraman
There are significant gaps in reality..1TodayDesiredIT Capital for InnovationIT Capital for Implementation47© 2009: N. Venkatraman
There are significant gaps in reality..2TodayDesiredIT competence for InnovationIT competence for Implementation48© 2009: N. Venkatraman
There are significant gaps in reality..3TodayDesiredIT Sourcing for InnovationIT Sourcing for Implementation49© 2009: N. Venkatraman
There are significant gaps in reality..4TodayDesiredIT Performance for InnovationIT Performance for Implementation50© 2009: N. Venkatraman
There are significant gaps in reality..5TodayDesiredIT Mandate for InnovationIT Mandate for Implementation51© 2009: N. Venkatraman
Discussion Overview52©2009: N. Venkatraman1324
Leadership challengesWe say innovation… but we manage for implementationWe say future… but we manage for today (and yesterday)We say business value.. But we get bogged down with IT costsWe say shared business-IT responsibility but we blame IT for the problems© 2009: N. Venkatraman53
Winning with ITValue creation for today & tomorrowNo business innovations without IT“You”54© 2009: N. Venkatraman
So….in conclusionIT’s impact beyond traditional process domainWe are in the early stages of transformation with ITBusiness models built on and with IT functionalityBusiness organizations architected with ITContinuous balancing of innovation and implementationMore diffused but coordinated responsibility for IT55© 2009: N. Venkatraman
© 2009: N. Venkatraman56Winning with IT:Can you make it happen?Thanks very much….

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