ITC - BRAND ANALYSIS
- 1. CORPORATE COMMUNICATION BRAND ANALYSIS BY S. EVANGELENE KEZIAH
- 2. ORIGIN - HISTORY AUGUST 24th ,1910 – Imperial Tobacco Company (ITC) emerged 1925 – Cigarette Business 1974 – Indian Tobacco Company (NAME CHANGED) 1975 – Hotel Business 1979 – Paperboards Business 1990 – Export of Agri-Commodities 2000 – Life Style Retailing Business & Info Tech Ltd 2001 – Many food business 2002 – Safety Matches (match box) 2003 – Agarbattis CHAIRMAN: Yogesh Chander Deveshwar BOARD OF DIRECTORS PROVIDED FEATURES C H A I R M A N
- 3. VISION- Sustain ITC’s position as 1 of India's most valuable corporations through World Class Performance, crating growing value of Indian economy. MISSION- To enhance the wealth generating capacity of the enterprise in a globalizing environment , delivering superior & sustainable stakeholder value. CORE VALUES- Aimed at developing a customer focused, high performance organization which creates vale for its stakeholders.
- 5. We will SEE in BRIEF FMCG- Fast Moving Consumer Goods
- 6. The brand Name itself is FOUND in this (Imperial Tobacco Company) Their start of business had a Strong Foundation in Cigar only Major distribution is done Market Leader in India Highly Portfolio (financial investment) of brand includes this only Direct servicing – 85K markets & 2 million retailers 71% of TURN OVER is obtained CIGARETTE BUSINESS
- 8. Foods business is 1 of the fastest growing foods businesses in India 7 popular brands – Aashirvaad, Sunfeast, Bingo!, Kitchens of India, Mint-O, Candyman and Yippee! Represent in 4 categories in the market – Staples, Snack Foods, Ready To Eat Foods & Confectionery. AGRI-BUSINESS: India's 2nd Largest Exporter of Agro Commodities Items exported – wheat, wheat flour, barley, pulses, maize, soyabean EXPORT BUSINESS: Fishes & Prawn FOOD PRODUCTS
- 10. LIFESTYLE PRODUCTS: ITC’s Lifestyle Retailing Business Division has established a nationwide famous brands retailing presence through Wills Lifestyle & John Players. PERSONAL CARE: ITC’s personal care portfolio brings world-class products with clearly differentiated benefits to quality-seeking consumers. Products available- ‘Essenza Di Wills’, ‘Fiama Di Wills’, ‘Vivel’, ‘Engage’ and ‘Superia’ brands has received encouraging consumer response Is being progressively extended nationally.
- 11. LIFESTYLE PRODUCTS PERSONAL CARE PRODUCTS
- 12. EDUCATION AND STATIONARY: ITC is the manufacturer of India’s first Ozone treated environment friendly Elemental Chlorine Free (ECF) pulp, paper and paperboard They entered in education business with Papercraft and Classmate brands Classmate is one of the largest notebook brand in India AGGARBATTIS & SAFETY MATCHES: They started making safety matches brands like AIM, i-Kno and They produce- incense sticks of Mangaldeep ITC – INFOTECH: Established in 2000 Headquarteres – Bangalore Has IT service, IT consulting service Provides outsourced IT solutions & services to leading global customers
- 13. EDUCATION AND STATIONARY AGGARBATTIS & SAFETY MATCHES INFOTECH
- 14. PAPERBOARDS AND SPECIALTY PAPERS • ITC’s Paperboards & Papers Division is India’s largest, technologically advanced & most eco-friendly, paper and paperboards business • The business caters to a wide spectrum of packaging, graphic communication, writing, printing and specialty paper requirements through its four world-class manufacturing units, • 7 sales offices • More than 50 dealers in India UNIT BHADRACHALAM •7 machines with production capacity of 493,000 TPA of Paperboard •ISO 9001, ISO 14001 and ISO 45001 accredited •Forest Stewardship Council - Chain of Custody certified •BRC Global Standard certified for food grade boards UNIT KOVAI 103,000 TPA of Recycled boards Increased flexibility and lower lead time
- 16. ITC – HOTELS: Have 70 Hotels across the country Consist 5 Star Hotels & Resorts, heritage palaces They hold 50 Best Restaurants in the world E- CHOUPAL: This initiative enabled Indian Agriculture to enhance by empowering INDIAN FARMERS The programme installs computers with internet access in rural areas, to offer farmers upto data marketing & agricultural info Serving customers in 50 countries across more than 70 destinations They empowered 10 States in which 4000 Villages have 6500 E-Choupals connects 4 Millon Farmers It created employment for 60,000 rural poor people They provide Vocational Training for 11,000 Rural Women's Proudly supports 76,000 children's by improving school – building, book, electricity in rural region These reveal Corporate Social Responsibility towards people & state
- 19. CURRENT SCENARIO ITC Indian public company- Pvt Ltd India's premier private sector companies with a turnover of US 7 Billion Which has predominant Market capitalization India's Market Leader in Cigar-Production No.1 in FMCG by IMRB Business World Survey Their employees are found to be all across in 60+ locations with 4,86,000 share holders Had reached 100th YEAR + more India's 2nd Largest EXPORTER of Agricultural Products. Asia’s ‘Fab 50’ and the World’s Most Reputable Companies by Forbes magazine Provides Job of 5 Millions+ Employees (beneficial for Families) Website- www.itcportal.com
- 20. REVENUE ANALYSIS
- 22. EXCELLANCE-BRAND POSITION QUALITY & STANDARED CUSTOMER SATISFACTION HEALTY & HYGENIC PRODUCTS - FMGC DIVERSIFIED BUSINESS – MULTI-BUSINESS CLASSIC HOTEL SERVICES RECYCLING METHOD – PAPERS & PAPERBOARD CHOICE OF BUSINES INVESTMENT BUSINESS STRATRGIES CORPORATE SOCIAL RESPONSIBILITY- Agri & FARMERS NO NEGATIVE REMARK AWARDS – in all REPUTATION
- 23. SWOT – ANALYSIS OF ITC