ITCasestudy
- 1. Gabrielle Godina Cyndey Lawrence Amanda VillarrealKate Vance IT Mini Case Study:
- 2. What is SmartGuest™? •Mobile app that connects hotel to guest •Gives users info on attractions, specials, and promotions on or off site •Guests receive push notifications from hotel reminding them about upcoming activities •Users can plan their day through “Things To Do Today” •Preferred or return customers can be given access to special promotions and rewards •http://www.youtube.com/watch?v=GSlrzfBu-Bo
- 3. Why is IT important? • Industry is finally adapting and moving towards more automated technology • Must keep up with current trends to stay relevant • Guests expect more, crave an experience
- 4. Pros • Allows hotel to increase revenue • Everything on the app can be shared directly to the guests social media web pages • Multi-lingual • Easily Customizable • Immediate notifications can be sent to guests all at once
- 5. Pros Continued… • Connects with existing POS and PMS systems in hotel • Offers a cloud-hosted network for companies wishing to make a smaller footprint • Endless informational pages available to guest • Tabs such as "Things to do Today" help guests plan their day, not wasting a moment
- 6. Drawbacks and Challenges • Glitches in the technology • Double ordering and mis- ordering • May lead towards employees becoming less knowledgeable of attractions, events and great cuisine in specific area • Takes away personal touch of hospitality • Not everyone uses a Smartphone or tablet device • Doesn't cover all demographics such as elderly
- 7. Development and Future • HandHeld Hospitality creates SmartGuest app • Collaboration with AT&T app developers to bring SmartGuest services to hotels • Board appointment and investment partnership with Bob McCarthy, COO of Marriott International, Inc • Innovative app will that will change the way hotels communicate with their guests
- 8. Questions?
- 9. References • "Hand Held Hospitality | HandHeld Hospitality | Making Hotels Smarter | Mobile Hotel Apps." Hand Held Hospitality. N.p., 24 Feb. 2014. Web. 25 Feb. 2014 retrieved from http://www.handheldhospitality.com/ • Trejos, N. (2013, June 27). Mobile apps let guests order room service, book appointments. USA Today. Retrieved February 22, 2014, from http://www.usatoday.com/story/dispatches/2013/06/27/hotels-mobile-apps- room-service/2465469/ • David Gutierrez (February 20, 2014). “Handheld Hospitality Appoints Marriott International COO to Its Board and Announces SmartGuest App Collaboration.” Retrieved from http://www.marketwired.com/press-release/ handheld-hospitality-appoints-marriott-international-coo-its-board-announces-smartguest-1881284.htm. • Handheld hospitality announces new features to mobile to streamline service. (2013, July 13). Retrieved from http://hospitalitytechnology.edgl.com/news/HandHeld-Hospitality-Announces-New-Features-to-Mobile-to- Streamline-Service87382
- 10. References • "Hand Held Hospitality | HandHeld Hospitality | Making Hotels Smarter | Mobile Hotel Apps." Hand Held Hospitality. N.p., 24 Feb. 2014. Web. 25 Feb. 2014 retrieved from http://www.handheldhospitality.com/ • Trejos, N. (2013, June 27). Mobile apps let guests order room service, book appointments. USA Today. Retrieved February 22, 2014, from http://www.usatoday.com/story/dispatches/2013/06/27/hotels-mobile-apps- room-service/2465469/ • David Gutierrez (February 20, 2014). “Handheld Hospitality Appoints Marriott International COO to Its Board and Announces SmartGuest App Collaboration.” Retrieved from http://www.marketwired.com/press-release/ handheld-hospitality-appoints-marriott-international-coo-its-board-announces-smartguest-1881284.htm. • Handheld hospitality announces new features to mobile to streamline service. (2013, July 13). Retrieved from http://hospitalitytechnology.edgl.com/news/HandHeld-Hospitality-Announces-New-Features-to-Mobile-to- Streamline-Service87382