Ivytalk presents mobile payments
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The document discusses the growth of mobile payments and emerging mobile payment platforms. It notes that as the number of wireless devices increases to outnumber wired devices, everything digital will become mobile including payments and commerce. It then summarizes some of the major mobile payment methods like premium SMS, mobile billing, NFC, and electronic wallets. Key platforms that could see success are discussed like ISIS Mobile Wallet, Google Wallet, and PayPal. The document concludes that financial transactions are undergoing massive changes due to the mobile revolution and that there will be multiple winners in the mobile payments space.
Ivytalk presents mobile payments
- 1. by Mary Jesse @Ivytalk @TheMaryJesse www.ivytalk.com Mobile Payments Presented at CETW November 7, 2012
- 2. Mobile Revolution World Wireless Devices (Billions) 12 10 8 6 4 2 0 2008 2012 2016 Source: ITU
- 3. =Mobile Payment Revolution Worldwide Mobile Payments (Billions) 700 600 500 400 300 200 100 0 2008 2012 2016 Source: Forrester
- 4. Web 3.0 – The Wireless Internet Web 2.0: 1 Billion connected wired devices Web 3.0: 20 Billion connected wireless devices. Everything wired and digital will become mobile, including payments and commerce. Mobile payments are made from a phone or tablet rather than a PC - digital Mobile now becomes an alternative form of payment for in-person payments - physical
- 5. Mobile and Money Banking Banking for those who don’t have banks POS Small vendors can accept credit cards Payments Customers can purchase with a phone Loyalty Your profile in the cloud (loyalty, rewards, etc.)
- 6. mCurrency Premium SMS text to pay, charges on mobile phone bill Mobile Billing Pin/code, charges on mobile phone bill NFC Touchless payment tied to phone and app Electronic Wallet Pin/password, payment from bank, cc, etc.
- 7. Key Mobile Payment Considerations Security Ease of Use Availability Brand Value There will be more than one winner.
- 8. Comparison Mobile Premium Mobile NFC Wallet Payments SMS Billing (w/o NFC) Ease of Use Simple Simple Simple Simple Security High Medium High Medium/High Availability High High Low (2015) High Brand Low Low High High (Ecosystem) Value Low Low High High (loyalty, etc.)
- 9. ISIS Mobile Wallet™ Supported by AT&T, T-Mobile and Verizon AmEx, Capital One and Chase -key partners Touchless POS using NFC, Wallet, Card Loyalty, rewards and offers Initial market launch: Salt Lake City and Austin
- 10. Google Wallet Started as Google Checkout in 2006 Open platform – banks, CC, MO, brands, etc. Touchless POS using NFC, Wallet and Card Mastercard PayPass & Sprint -key partners 5 phones currently listed as supported Loyalty, rewards and offers on SingleTap™
- 11. PayPal Best established ecommerce payments Not tied to NFC More than 100 Million users Partnership with Softbank in Japan
- 12. Credit Cards & Banks Mastercard – PayPass POS and Wallet VISA – V.me Wallet CITI – partnered with Google American Express – Serve prepaid Discover – partnered with Google They are all betting on every race to both stave off losses and realize new markets.
- 13. Summary Financial transactions are undergoing massive change due to the mobile revolution There will be many winners Social/Local/Mobile/Commerce = SoLoMoCo
- 14. Question #1 How are mobile payments made secure?
- 15. Question #2 Can you talk about specific use cases?
- 16. Question #3 How does signage evolve with mobile?
- 17. Question #4 What are the challenges?
- 18. Thank You