JACOB MAPLES RESUME
- 1. JACOB MAPLES 232 Skyhawk Dr. Guntersville, AL 35976 (256) 293-8833 Jdmaples28@gmail.com PROFESSIONAL EXPERIENCE COMPASS 360 – 2014 - PRESENT Marketing Brand Manager: January,2014 to Present Being the first employee ofa newcompany and brandIwore many hats and had a great dealofinfluence in everything fromdeciding on a brand name, icon,and overallbrand image to developing an entire newline of rainwear, waders,and accessories as wellas business financialdecisions, computer/ERP systemprocurementand implementation, and office location layout andneeds.My primary goalis to build the world’s best value in rainwearand waderand communicate that value to themarket throughengagingourtargets with relevant content. Key Results: Conductedresearchon brandnames andbrandname trends in the outdoormarket to develop andtrademarkthe companyname COMPA SS360 as well as its icon,fabric names (HydroPore,RainTek,and Chillo’s) Conductedmarket research to find where productwould fit and at what value and price point those products needed to be in orderto fully penetrate those markets. Working with key vendors andmanagement teamto build an entire newand innovative product line ofrainwearand waders with an emphasis on current market offering and critical price points. Designedand brought over103 newproduct styles to market containingover870SKU’s. Workwith key vendorsto dissect the ofthe billof materials and cost ofgoods,to help developa betterinsight into themanufacturingprocessand identify where product quality improvement,manufacturing processes,and overallcost savings might be possible, while maintaining healthy profitable relationshipsforboth Compass 360and ourvendors. Designed andimplemented all point ofsale material from product hangtags,stickers,boxes,and PDQdisplays,utilizing my skill set in Adobe Photoshop,Illustrator,and InDesign. Actively worked with senior management teamto manage inventory levels andcash flow,in an on hand inventory business model. Lead management teamin researching,procuring,and the implementationofthe most efficient and effective ERPsystemto enco mpassallareas of businessfrom:orderentry,fulfillment, procurement,warehousing,financial,and e-commerce needs. Engaged in producttestingon a daily basis ensure the highest quality and value in every product. Lead on securing licensingforproductssuch asMossyOakand RealTree Camouflage. Developing salesforecastwith a focus on the seasonality ofcertain product markets suchas camouflagehuntingapparel,fishing waders,light weight shells,and cooling products. Coordinated alltradeshowattendance with showorganization,and conductedboothdesign,and merchandising ofrelevant products. These tradeshowsincluded OutdoorRetailer,ICAST, SHOT, NBS, and EORA. Developing training materials on all products for company sales reps and staff, identifying product features, differences, and competing products currently on the market. Managed all aspects of company social media on Facebook, Instagram, and Twitter with a primary focus of building brand awareness and driving traffic to retail our e-commerce platforms. Building and maintaining a loyalPro-Staff ofmarket influencers to test andpromote theCompass 360brand name in key channels anddevelop relevant contentto use in variousmedia channels. Worked with print and web media groupsto engageourtargetcustomers with relevant content. Actively worked with outsidemarketing firm to design and developboth the2016 Outerwearand Wadewearcompany catalogs.Worked independently in the design anddevelopment ofboth2017 catalogs. Worked with ourERP teamand site builderteamto develop ourweb store to bothfunction seamlessly with ourorderentry andwarehouse teamas well as have an inviting and friction free userexperience. Managedthe launch andlife of key Compass 360products on various e-commerce platforms including Amazon and eBay in orderto maintain and reach inventoryand cashflowgoals. FROGG TOGGS — 2013 TO 2015 Product Development Manager, October,2013 to January,2015 Worked with seniormanagementandkey vendorsto conduct market researchidentifying areas ofpotentialmarket growth andworking to design,develop, and launch newand innovative productsinto themarket,while managing current inventory.Iworked closelywith ourkey internationalvendorto maintain relationshipsand ensure the highest quality and value forall production.Daily taskincluded research on current market offering by key retail accounts, managing inventory level,writing production PO,and conducting quality controlcheckand relaying any potentialareas ofimprovement to vendorsand creating step plans to achieve those goals. Key Results: Conducting market research to identify new markets, vulnerable price points, and trending market designs, features, and colorways. Monitoring current market offering by competitor, general market migration, including product features, price points, & value added offerings. Engaging in on site producttestingand with SGS and ASTM laboratories conducting product/fabric testing including,waterproofness,breathability, and durability.
- 2. Jacob Maples – Marketing Brand Manager / Product Development Manager Actively work with our production teamto design new products, building backwards froma predetermined retail price point goal. Attended industry tradeshows to assist company sales force and stay in touch with the most current products on the market, an nual tradeshows included: Outdoor Retailer, ICAST, and SHOT. Manage inventory level to ensure future order fulfillment based on expected market growth, product migration, order forecasts, product lead time, and current on hand, on order, and backorder levels. Traveled to visit international vendors on site to further build relationships, ensure production quality, and factory audit standards. Working with our returns department to identify key reasoning for product returns, and potential areas of product improvement . o Conducting randomproduction quality control check to ensure the best possible quality and value. o Relaying quality information to our vendors and developing strategies to improve and ensure production quality. Actively staying in touch with product end uservia socialmedia platforms,blogs,and tradeshows, to stay ahead of future market/product trends. Conducted research on US duties and CROSS rulings to find product design solutions that might lower the overall landed cost o f goods. Developing trainingmaterials on newproduct forcompanysales reps andcustomerservice staff,identifying productfeatures,differences,andrelated products currently on the market. Personally using products daily to ensure quality and make sure I was in touch with all product details inside and out. GSM STEEL & MECHANICAL — 2012 TO 2013 Marketing / LicensedGeneral Contractor, February,2012 to October,2013 Worked too complete nationaland state generalcontractinglicensingrequirement andact as lead generalcontractor.Otherdu ties includedassisting sales staffwith cold calls, quoting,acting as on-site job foreman,launchingand maintaining companywebsite.Worked with MARSMonitoring andreporting systems to manage inventory, customer orders, and schedule teams for installation and servicing. Key Results: Completed NASCLA National Contractor certification to widen the scope of licensing in the following states: AL, TN, MS, GA, NC, SC, & LA Earned specialty licensing in order for the company to performspecialty site work and specialty concrete. Worked with company sales forces to quote jobs, act as foreman on-site, and generate new business, manage and maintain current accounts. Created and managed the launch of company website. Actively worked with MARS Monitoring and Reporting systems to manage inventory, customer orders, and scheduling instillation services. DICK’S SPORTING GOODS — 2009 TO 2011 Sales Associate (Lodge & Bike Tech), August,2009 to August,2011 Worked my way through college as a sales associate at Dick’s Sporting Goods, managing both the lodge and fitness centers and acting as store bike technician. These roles allowed me to learn retail sales, merchandising, planograms, and actively engaging with product end u sers. Key Results: Managed lodge/hunting and fishing section of the store overseeing the sales of firearms, hunting, and fishing equipment. Managed the fitness/bike section of the store where I build various types of bikes and managed all fitness related sales. Worked with operations teamto change merchandising to match seasonal planograms. EDUCATION, CERTIFICATIONS, & PROFESSIONAL ACHIEVEMENTS AUBURN UNIVERSITY — Auburn, AL BS – Marketing – 2011 BEIJING LANGUAGE AND CULTURE SCOOL— Beijing, China Masters of Business Administration – 2012 Professional Achievements: NASCLA certification – Achieved, 07/2012 Personal Achievements: Captain of Guntersville High School State Championship football team 2007 All State linebacker 2006 & 2007 Earned a 4.0 GPA from Snead State Community College to gain admission into Auburn University 2009 TRAINING AND SKILLS NetSuite ERP and SuiteCommerce Site Builder Proficient in Microsoft Word, Excel, & PPT Proficient in Adobe designs Acrobat DC, Photoshop, Illustrator, & InDesign NASCLA Contractor Certification in AL, TN, MS, GA, NC, SC, and LA Safety / OSHAadministration