JC Chavez PR Campaign (Class Assignment)
- 2. OVERVIEW • Mexican Hall of Fame boxer • 107-6-2 pro record • Multiple all-time records (undefeated fights, undefeated championship fights, championship fights, largest gate)
- 3. OVERVIEW • During his last 30 fights he was a drug-addict and an alcoholic. • Downfall of his career, divorced with his wife, loss of money and properties, depression. • He once was close to taking his life.
- 4. OVERVIEW • Right now, Julio César is fully recovered and has 10+ years sober and clean. • He has a foundation, a clinic rehabilitation, and has made exhibition fights to raise funds to help drug-addicts.
- 5. CAMPAIGN GOALS • Inform about the drug- addiction problem. • Increase the public support to the foundation. • Increase the brand awareness of the clinics in Facebook andTwitter.
- 6. TARGET AUDIENCES • +15 years old • Drug-addicts • Low/middle class • Society in general
- 7. MESSAGING • Everybody can change. • Sports as a channel to help others. • Addiction is a serious problem.
- 8. OWNED MEDIA • Foundation website (information and statistics) • Photos &Videos
- 9. EARNED MEDIA • Media tours • Press conference • Interviews
- 10. SHARED MEDIA • Social Media
- 11. SPOKESPERSON • Julio César Chávez • The foundation has his name, he is the one inside the ring doing exhibitions to collect money to donate. • Connection with audience.
- 12. REFERENCES (n.d.). photograph. Retrieved from https://izquierdazo.com/wp-content/uploads/2019/11/576D8B26- DAF1-49E3-9247-A6A64E144474-758x504.jpeg (n.d.). photograph. Retrieved from https://izquierdazo.com/wp-content/uploads/2019/11/576D8B26- DAF1-49E3-9247-A6A64E144474-758x504.jpeg (n.d.). photograph. Retrieved from https://izquierdazo.com/wp-content/uploads/2019/11/576D8B26- DAF1-49E3-9247-A6A64E144474-758x504.jpeg (n.d.). photograph. Retrieved from https://files.rcnradio.com/public/styles/image_834x569/public/2019-01/ IMG_2419_0.jpg?itok=FotH8zzi (n.d.). photograph. Retrieved from https://www.fundacionjcchavez.org/images/facebookShare.jpg (n.d.). photograph. Retrieved from https://www.sportyou.es/blog/wp-content/uploads/2016/05/julio-cesar- chavez.jpg (n.d.). photograph. Retrieved from https://i2.wp.com/boxaldia.com/wp-content/uploads/2019/11/image-5.png? fit=728,728