Jim Barton

Jim Barton
The New CIO Preparing for IT Leadership E xc e r p t e d fro m The Adventures of an IT Leader By
Robert D. Austin, Richard L. Nolan, and Shannon O'Donnell Harvard Business Press Boston,
Massachusetts ISBN–13: 978–1–4221–3008–7 3009BC Copyright 2009 Harvard Business School
Publishing Corporation All rights reserved Printed in the United States of America This chapter was
originally published as chapter 1 of The Adventures of an IT Leader, copyright 2009 Harvard
Business School Publishing Corporation. No part of this publication may be reproduced, stored in or
introduced into a retrieval system, or transmitted, in any form, or by any means (electronic,
mechanical, photocopying, recording, or otherwise), without the ... Show more content on
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The silence grew long. Finally, Williams turned to look at Barton. "Speechless" was not a word most
people could imagine applying to Jim Barton. His energy and outspokenness as head of the Loan
Operations department made him one of IVK's most dynamic executives, a key player and a likely
CEO someday–of a different company, if not this one. But the news Williams had conveyed moments
before had left Barton silent, dumbfounded. A few minutes earlier Barton had rushed to William's
office, summoned for his turn with the new chief. All morning, leadership team members had marched
down that hallway one at a time, each after receiving a phone call, each on a journey to discover his or
her fate. As the executive assistant greeted him courteously and waved him in, Barton allowed himself
some optimism. Most likely, he thought, he was about to receive a promotion. He'd done a good job,
been a big contributor as the company had grown to its present size. Something like "Chief Operating
Officer" would fit him quite nicely. 1 The Hero Called to Action On the other hand, to hear that he
was being asked to leave would not have enormously surprised him. He hadn't done anything to
warrant such treatment. But unexpected things happen when companies are in crisis. The logic behind
executive appointments, retirements, resignations, and firings was rarely transparent. Sometimes,
Barton thought there was little logic to it at all. The timing of his meeting gave Barton reason
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Intro to Information Systems
Chapter 1
Multiple Choice
Which of the following statements is not correct?
A. To succeed in today's environment, it is often necessary to change business models and strategies.
B. IT enables organizations to survive in the face of business pressures.
C. IT requires small investments over a long period of time.
D. Organizations can leverage their platforms to develop Web–based applications, products, and
services.
ANS: C
REF: Material following chapter opening case
The modern business environment has all of the following characteristics except:
A. global
B. interconnected
C. competitive
D. relatively static
E. real–time
ANS: D
REF: Material following chapter opening case
_____ deal with the planning for – and ... Show more content on Helpwriting.net ...
A. insourcing
B. outsourcing
C. offshoring
D. temporary hiring
E. consulting
ANS: B
REF: 1.2 The Global, Web–Based Platform
The workforce in developed countries has which of the following characteristics?
A. more diversified
B. more women

C. more single parents
D. more persons with disabilities
E. all of the above
ANS: E
REF: 1.3 Business Pressures, Organizational Responses, and IT Support
Today's customers have which of the following characteristics?
A. less knowledge about products
B. less sophistication
C. difficulty in finding information about products
D. higher expectations
E. difficulty in comparing prices
ANS: D
When identical items are produced in large quantities, this is called:
A. strategic systems
B. customer focus
C. continuous improvement
D. mass production
E. mass customization
ANS: D
Which of the following is not a fact about IT careers?
A. The four–fastest growing U.S. jobs that require college degrees from 2002 through 2012 are IT–
related.
B. Highly–skilled IT jobs will typically not be offshored.
C. There are no computing jobs.
D. MIS majors usually receive high starting salaries.
ANS: C
REF: 1.4 Why Are Information Systems Important to You?
Chapter 2
Multiple Choice
Which of the following statements about information systems is not

Online Banking
Internet Banking Table of Contents Chapter–1– Introduction 0 Chapter–2– Internet Banking a new
medium 7 Chapter––3 – International experience 19 Chapter –4 –The Indian Scenario 33 Chapter– 5–
Types of risks associated with Internet banking 41 Chapter– 6– Technology And Security Standards
For Internet – Banking 49 Chapter –7 – Legal Issues involved in Internet Banking 74 Chapter– 8–
Regulatory and supervisory concerns 84 Chapter–9 – Recommendations 98 Annexure 1 111 Annexure
2 112 Annexure 3 113 Annexure 4 115 Chapter–1– Introduction 1.1 Background 1.1.1 Banks have
traditionally been in the forefront of harnessing technology to improve their products, services and
efficiency. They have, over a long time, been ... Show more content on Helpwriting.net ...
A new form of competition has emerged both from the existing players and new players of the market
who are not strictly banks. 1.1.4 The Regulatory and Supervisory concerns in i–banking arise mainly
out of the distinctive features outlined above. These concerns can be broadly addressed under three
broad categories, viz, (i) Legal and regulatory issues, (ii) Security issues and (iii) Supervisory and
operational issues. Legal issues cover issues relating to the jurisdiction of law, validity of electronic
contract including the question of repudiation, legal / regulatory environment and gaps between the
existing and electronic trade etc. On the question of jurisdiction the issue is whether to apply the law
of the area where access to Internet has been made or where the transaction has finally taken place.
Allied too is the issue where the income has been generated and who should tax such income. There
are still no definite answers to these issues. 1.1.5 Security of i–banking transactions is one of the most
important areas of concerns to the regulators. Security Issues include questions of adopting
internationally accepted state–of–the art minimum technology standards for access control,
encryption, firewalls, certification of digital signature, Public/Private Key Infrastructure (PKI)
infrastructure etc. The regulator is equally concerned

Sdlc Final Project Essay
SDLC Final Project Team B Barbara Stump, Shrliane Manuel, Stacie Carrington and Denise Lopez–
Malave BSA/376 April 02, 2012 Dr. Todd Feuerherm Statement of Scope and goals Patton–Fuller
Community Hospital is trying to implement a new patient management system in order to service the
patient with as pleasant an experience as possible. The Scope– Being able to develop the patient
management system to track patient check–in, appointments, and surgery. Benefits– The benefit
would be less of a risk and cost efficiency. Cost– the cost will include the process in data materials
and supplies. Constraints– Address any problems that may affect the project through the
implementation process. Risk– Identify any risk that may occur ... Show more content on
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Additionally, user interviews revealed inadequacies with user interfaces. Analysis of business
processes suggest inappropriate usage human resources for tasks which are more effectively
completed by automation. After completion of analyses processes, it was determined that the existing
system lacked the functionality needed to adequately accomplish the task at the desired level.
Therefore, a new system is recommended–goals for which include improvements to the following:
user interfaces, functionality, report generation, accessibility, error reduction, and quality of care.
Despite the initial investment, the project is deemed feasible because the overall benefits far–
outweigh the associated costs. That is, quality of care improvements yield widespread positive effects
throughout the organization and allow it to remain competitive within its local marketplace. Current
Business Process Summary Proposed system requirement list The service–request ph–001 for the
Patton–Fuller Community Hospital and it is for a system that will track the patient check–in,
appointments, and surgery. They need a customized solution capable of growing and shifting with the
practice over time. Master Patient Index * Keeps a unique identifier for each patient * Mapped to
multiple medical records if needed Scheduling * User friendly screens with flexibility and

Results In A Hierarchical Organization The Upper Level...
Essential of MIS (9th edition)
Chapter 1
1) As discussed in the chapter opening case, the Yankees ' use of information systems in their new
stadium can be seen as an effort to achieve which of the primary business objectives?
A) Operational excellence
B) Survival
C) Customer and supplier intimacy
D) Improved decision making
2) Journalist Thomas Friedman 's description of the world as "flat" referred to:
A) the flattening of economic and cultural advantages of developed countries.
B) the use of the Internet and technology for instantaneous communication.
C) the reduction in travel times and the ubiquity of global exchange and travel.
D) the growth of globalization.
3) The six important business objectives of information ... Show more content on Helpwriting.net ...
B) information systems architecture.
C) management information systems.
D) information technology infrastructure.
17) A hierarchy:
A) results in a clear–cut division of labor.
B) is composed primarily of experts trained for different functions.
C) is a pyramid structure of rising authority and responsibility.
D) is used primarily in large organizations to define job roles.
18) In a hierarchical organization, the upper levels consist of:
A) managerial and professional workers.
B) managerial, professional, and technical workers.
C) professional and operational workers.
D) managerial, professional, and operational workers.
19) The fundamental set of assumptions, values, and ways of doing things that has been accepted by
most of a company 's members is called its:

A) culture. B) environment.
C) atmosphere. D) values.
20) Business processes:
A) include informal work practices.
B) are used primarily for sales and accounting functions.
C) are governed by information technology.
D) are logically related tasks used primarily by operational personnel.
21) Data management technology consists of:
A) the physical hardware and media used by an organization for storing data.
B) the detailed, preprogrammed instructions that control and coordinate the computer hardware

The Use Of Routing And Protocols Of Communications
2.3.14 DECT/ULE
DECT (Digital Enhanced Cordless Telecommunications) is a universal European standard for cordless
phones. In their latest extension DECT/ULE (Ultra Low Energy), they have specified a low–power
and low–cost air interface technology that can be used for IoT applications. [34]
2.4 Network Layer Routing Protocols
In this section, we discuss some standard and non–standard protocols that are used for routing in IoT
applications.
2.4.1 RPL
Routing Protocol for Low–Power and Lossy Networks (RPL) is distance–vector protocol that builds a
Destination Oriented Directed Acyclic Graph (DODAG) that has only one route from each leaf node
to the root in which all the traffic from the node will be routed to. [35]
2.4.2 CORPL
Cognitive RPL ... Show more content on Helpwriting.net ...
[46]
2.4.8 IPv6 over G.9959
RFC 7428 defines the frame format for transmitting IPv6 packet on ITU–T G.9959 networks. G.9959
defines a unique 32–bit home network identifier that is assigned by the controller and 8–bit host
identifier that is allocated for each node. [46]
2.4.9 IPv6 over Bluetooth Low Energy
Bluetooth Low Energy is also known as Bluetooth Smart and was introduced in Bluetooth V4.0 and
enhanced in V4.1. RFC 7668 [39], which specifies IPv6 over Bluetooth LE, reuses most of the
6LowPAN compression techniques.
2.4.10 Session Layer Protocols
This section reviews standards and protocols for message passing in IoT session layer proposed by
different standardization organizations.
2.4.11 MQTT
Message Queue Telemetry Transport (MQTT), introduced by IBM in 1999 and standardized by
OASIS in 2013 provide embedded connectivity between applications and middleware on one side and
networks and communications on the other side. [46]
2.4.12 SMQTT
An extension of MQTT is Secure MQTT (SMQTT) which uses encryption based on lightweight
attribute based encryption. The main advantage of using such encryption is the broadcast encryption
feature, in which one message is encrypted and delivered to multiple other nodes, which is quite
common in IoT applications. [40]
2.4.13 AMQP

The Advanced Message Queuing Protocol (AMQP) runs over TCP and provides a publish/ subscribe
architecture which is similar to that of

Airline Reservation System: Organization Profile
Table of contents page no 1. Abstract 4 2. Organization profile 6 3. Scope and Purpose 7 4. System
Requirements and analysis 8 4.1. Problem definition 8 4.2 System overview 8 4.2.1. Existing system
8 4.2.2. Proposed system 8 4.3. System architecture 9 4.4. Definitions, acronyms and abbreviations 10
5. Implementation issues 11 5.1. .Net Frame Work 11 5.2. Asp.Net 16 5.3. Ado.Net 18 5.4. Sql Server
2005 20 5.5. Html 22 5.6. IIS 22 6. ... Show more content on Helpwriting.net ...
Ltd., was formerly known as Smart Software Technology Development Co., Pvt. Ltd., The company
was started by Dr. Kumara Prathipati in association with Mr. Madan Mohan, H–LINE Executive
Director. In the year 1997, Smart Software became the subsidiary of simply stocks, Simply Stocks,
the parent company of Smart Software, has been acquired by H–LINENY. Currently S & P
acquired so we known as H–LINEIndia a division of S & P the McGraw–Hill Companies. H–
LINE, is the world leader in deeply integrating information –on public & private companies,
investment firms, relationships among firms and professionals, biographical and contact data, events,
transactions, securities data, regulatory filings, news, research products, interactions, and knowledge.
H–LINEenables leading financial, advisory, and corporate professionals to efficiently make more
intelligent business decisions. H–LINEserves over 10,000 + clients, including the market leaders in

What Is Ewaah?
Enhance Shared Situational Awareness: ESSA
Description: The ESSA storefront provides evolving federated querying capabilities across the
participating national cybercenters. The system is designed to be extensible, allowing multiple
participants to join the effort through shared common specifications, the Trusted Automated eXchange
of Indicator Information (TAXII) 1.1 and the Structured Threat Information eXpression eXtensible
Markup Language (STIX XML) 1.1.1. It also allows participants adhering to the ESSA Information
Sharing Architecture (ISA) access control specification to choose what they are willing to share and
with whom.
Supporting This Effort
Russell as security engineer
External Web Application Hosting: EWAH
Description: ... Show more content on Helpwriting.net ...
Because many NCPS applications embed user identities and perform authentication and authorization
within the application, identity information is stored in various formats and authentication performed
in a variety of ways. Phase one efforts will include modifying these applications to point to a central
source for authentication (the WSO2 IS) and use Security Assertion Markup Language (SAML) v2.0
as the standard mechanism for exchanging identity information.
Because of the work with IHSR and initial application integration, ICAM transitioned from a point
development project to an enterprise service. We created the development, transition and deployment
strategies for integration with all – more than 50 – mission applications within NSD. We created two
categories, service transition and service improvement, for the ICAM enterprise service activities. The
two categories represented all applications transitioning to the ICAM enterprise service as well as new
capabilities that will be upgraded for future improvements.
Supporting This Effort
Sheryl as project lead
Alonzo as security engineer
Advanced Malware Analysis Center: AMAC

A vital part of the US–CERT mission is to share critical malware information in a timely manner and
collaborate with federal, state, local and tribal governments as well as industry and potentially,
international partners. The AMAC supports this mission by triaging, coordinating, confirming,

Crossing the Chasm
CROSSING THE CHASM. Copyright © 1991 by Geoffrey A. Moore. All rights reserved under
International and Pan–American Copyright Conventions. By payment of the required fees, you have
been granted the non–exclusive, non–transferable right to access and read the text of this e–book on–
screen. No part of this text may be reproduced, transmitted, downloaded, decompiled, reverse
engineered, or stored in or introduced into any information storage and retrieval system, in any form
or by any means, whether electronic or mechanical, now known or hereinafter invented, without the
express written permission of PerfectBound™. PerfectBound ™ and the PerfectBound™ logo are
trademarks of HarperCollins Publishers. Adobe Acrobat E–Book Reader ... Show more content on
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It turns out instead they were a placeholder for the market tactics used during a merging hypergrowth
market, a challenge covered in a subsequent book, Inside the Tornado. Also I have substituted a
revised scenario process for the original to incorporate improvements that have evolved over the past
several years of consulting at The Chasm Group. Elsewhere, I took a slightly new angle on creating
the competition and, when it came to the section on distribution, I have done my best to incorporate
the emerging influence of the Internet. But the overwhelming bulk of the changes in this new edition–
representing about a third of total text–simply swap out the original examples from the 1980s with
new ones from the 1990s. Surprisingly, in the majority of cases this swap works very well. But in
other cases, there's been a little forcefitting, and I want to beg your indulgence up front. The world has
changed. The high–tech community is now crossing the chasm intentionally rather than
unintentionally, and there are now competitors who have read the same book and create plans to block
chasm–crossing. The basic forces don't change, but the tactics have become more complicated.
Moreover, we are seeing a new effect which was just barely visible in the prior decade, the
piggybacking of one company's offer on another to skip the chasm entirely and jump straight into
hypergrowth. In the 1980s Lotus piggybacked

Compare and contrast the organization structure and...
ORGANISATION BEHAVIOUR TABLE OF CONTENT LO 1. Understand the relationship between
organization structure and culture. LO 1.1. Compare and contrast the organization structure and
culture of ASDA PLC to that of British Airways. LO 1.2. Explain how the relationship between
ASDA's structure and culture impacts on its performance. LO 1.3. Discuss the factors which influence
the behaviour of ASDA's employees at work giving relevant examples. LO 2. Understand different
approaches to management and leadership. LO 2.1. Compare the effectiveness of the leadership styles
used by the CEO in ASDA to that used by British Airways CEO. LO 2.2. Identify any organizational
theory practiced at ASDA and Explain how organization theory underpin the ... Show more content on
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Constitutions and Bylaws state the actors and way to alter in the structure itself. The total
membership, annual assembly or congress, is exclusively authorized to change the basic structure.
Policy matters are typically left to leadership bodies meeting more frequently. And management is
often delegated to staff. Culture: Cultural aspects are those that evolve in discussion and are in
fluctuation, constantly modifying. Many cases organizational culture describes what things signify,
whether good or bad, right or wrong, and how to accomplish them when can't be set–up by formal
process. The culture encourages effective philosophy for possibility in the organization's daily work
done. Comparing with basic principles, it's the fleeting operational philosophy – fashioned, shaped,
and broadcasted in common knowledge and conversation about that understanding – that tells a
corporate flack catcher. The culture progresses the organization forward when it fixes the jobs and the
category of labour. Culture shows some other crucial and equivalent role by reflecting experiences in
the past and keeping away from occurring again of emergency. For example, when an organization
learnt about relying on a sole leader to broker of its inner interest. Likewise, relying totally on one
source of money doesn't continue long life. Culture can be felt more in its definition of roles than
other way. Culture defines how people visualize of the

Hbr When Your Core Business Is Dying
TOP–TEAM POLITICS...page 90
WHEN YOUR CORE BUSINESS IS DYING...page 66
Y GE SE PA IN DS CK R M WAA
53
www.hbr.org
April 2007
58
What Your Leader Expects of You
Larry Bossidy
66
Finding Your Next Core Business
Chris Zook
78
Promise–Based Management: The Essence of Execution
Donald N. Sull and Charles Spinosa
90
The Leadership Team: Complementary Strengths or Conﬂicting Agendas?
Stephen A. Miles and Michael D. Watkins
100
Avoiding Integrity Land Mines
Ben W. Heineman, Jr.

20 33
FORETHOUGHT HBR CASE STUDY
Why Didn 't We Know?
Ralph Hasson
45
FIRST PERSON
Preparing for the Perfect Product Launch
THOU
SHALT
...page 58
James P. Hackett
111
TOOL KIT
The Process Audit ... Show more content on Helpwriting.net ...
100
100
Avoiding Integrity Land Mines
Ben W. Heineman, Jr.
How do you keep thousands of employees, operating in hundreds of countries, as honest as they are
competitive? General Electric's longtime general counsel describes the systems the company has put
in place to do just that.
78
90
4 Harvard Business Review
|
April 2007
|
hbr.org
Cover Art: Joshua Gorchov
continued on page 8

APRIL 2007
14
Departments
12 COMPANY INDEX 14 FROM THE EDITOR 53 2006 MCKINSEY AWARDS AND
2007 MCKINSEY JUDGES
20
What the Boss Wants from You
What should CEOs and their direct reports expect from each other? When Larry Bossidy laid out his
views to a group of young executives, they couldn't take notes fast enough. You don't have to write
down what he said, though, because Larry has done it for you here. And it will be on the exam.
88 STRATEGIC HUMOR 111 TOOL KIT
The Process Audit Michael Hammer
Redesigning business processes can generate dramatic improvements in performance, but the effort is
notoriously difﬁcult. Many executives have ﬂoundered, uncertain about what exactly needs to be
changed, by how much, and when. A new framework can take the mystery out of reengineering
business processes and help you comprehend, plan, and assess your company's process–based
transformations.
20 FORETHOUGHT
Firms from developing countries are making a global mark...McDonald's isn't afraid to bite off more
than it can chew...Women at Fortune

Cognitiveradio and Networking Research at Virginia Tech
INVITED PAPER Cognitive Radio and Networking Research at Virginia Tech A large research team
with a wide range of expertiseVfrom ICs and reconfigurable computing to wireless
networkingVworks to achieve the promise of cognitive radio. By Allen B. MacKenzie, Senior
Member IEEE , Jeffrey H. Reed, Fellow IEEE , Peter Athanas, Senior Member IEEE , Charles W.
Bostian, Fellow IEEE , R. Michael Buehrer, Senior Member IEEE , Luiz A. DaSilva, Senior Member
IEEE , Steven W. Ellingson, Senior Member IEEE , Y. Thomas Hou, Senior Member IEEE , Michael
Hsiao, Senior Member IEEE , Jung–Min Park, Member IEEE , Cameron Patterson, Senior Member
IEEE , Sanjay Raman, Senior Member IEEE , and Claudio R. C. M. da Silva, Member IEEE
ABSTRACT | More ... Show more content on Helpwriting.net ...
The authors are with Wireless @ Virginia Tech, Virginia Polytechnic Institute and State University,
Blacksburg, VA 24061 USA. Digital Object Identifier: 10.1109/JPROC.2009.2013022 660
Proceedings of the IEEE | Vol. 97, No. 4, April 2009 Authorized licensed use limited to: to
IEEExplore provided by Virginia Tech Libraries. Downloaded on May 19, 2009 at 07:36 from IEEE
Xplore. Restrictions apply. MacKenzie et al.: Cognitive Radio and Networking Research at Virginia
Tech often appear to learn and innovate, in turn, is characteristic of work in artificial intelligence. The
astute reader will note that neither our definition of CR nor the primary factor motivating the
introduction of these radios explicitly mentions dynamic spectrum access (DSA). Our distinction
between CR and DSA is intentionalVwe believe that the application of cognitive techniques, while
appropriate to enable DSA, is much broader than DSA alone. DSA, though, is important if only
because of its looming presence as a Bkiller application[ for cognitive techniques. For nearly a
century, allocation of spectrum throughout the world has been based on a model of static allocation.
More recently, it has been realized that this model leads to gross inefficiencies. While the entire radio
spectrum from 6 kHz to 300 GHz is allocated [2], at any given point in space and time, most of the
spectrum is unused (e.g.,

Personal Narrative : Choosing A Computer
PART I – CHOOSING A COMPUTER 1.Will you be using the computer mainly to check email and
browse the web? A. Computer is a multi tasking device we can use it as a different kinds of ways. But
present days almost every computer is interlinked with the WEB for example we need to develop a
research paper on particular subject or we need to update latest software versions in to our computer
we definitely have to have a WEB. Yes according to my personnel experience I will be using the
computer to check my daily updates by using email and WEB. 2. Will you need a web–cam on the
computer? A. Of course web cam is a most essential part of a computer. As a student I used web cam
often for online classes or some tutorials. Unfortunately Rivier university does not provide the web
cams on computers. And basically I am from India I used my Skype to see my parents so I need a
web–cam on the computer. 3. Are you planning on doing a significant amount of office work (that is,
writing papers, analyzing numbers, creating presentations, or writing computer programs) on your
computer? A. Yes, I am using my computer mostly for my work like doing assignments. As a student I
had a lot of work on a computer like preparing projects and presentations as well as writing research
papers on particular styles. I am always planning to do my work regularly on my personnel computer.
4. Do you plan on spending most of your computer time playing the latest and greatest games? A. No,
I never play games on

Improving The Safe Operation Of Steel Manufacturing System...
Ensuring and keeping the safe operation in steel manufacturing system and controlling and
monitoring coolant temperature in nuclear reactors are the examples of safety critical systems. The
COTS (commercial–off–the–shelf) technologies well suitable for two or three tier distributed systems
and significantly increased the system affordability. However, the incorporation of COTS in mission–
critical DRE systems only addresses minimizing early nonrecurring costs and not fit for minimizing
recurring costs. The conventional COTS technologies support limited and not indicated proper
support for regulating the quality of service (QoS) properties namely, "latency, jitter, throughput,
dependability, scalability, and security". Such limitation will ... Show more content on Helpwriting.net
...
The modifications in statically indicate that every structure potentials will maximize the strength to
permit functional subsetting and lessening dependencies in software and hardware framework.
Thereby it reduces footprint memory. The dynamic modifications ensure that for aggressive and non–
stable environments or requirements, the system response should be enhanced. This adaptive
modification always trying to give a quick response to needed requirements not only interconnections
of devices and power levels but also CPU or network bandwidth, latency or jitter, and demands of
dependability.
Reflective Middleware:
The reflective middleware is advanced to adaptive and automates the audit process for middleware
capabilities and for its optimization. This feature brings that high support for progressive adaptions as
per DRE system flexibility, environmental circumstances, and system policies.
Structure and Functionality of middleware layers:
The R&D efforts on four different layers existed in middleware (in figure 1) supports to fulfill DRE
system QoS properties requirements and described in below. Simultaneously addressed the
applicability of COTS technologies based middleware for DRE systems.
Host infrastructure middleware: This layer always tries to generate portable and transformable
network programming peripherals, which include "reactors, acceptor–connectors,

Marketing Management
DBA 1652 Marketing Management UNIT –– I
Unit No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Unit Title
Marketing management – an introduction Marketing environment Marketing with other functional
areas of management Market segmentation Market targeting and positioning Product management
Brand management Pricing Channel design and management Retailing and Wholesaling Integrated
Marketing Communication Advertising management Sales promotion Personal selling Public
relations Understanding individual consumer behaviour Understanding industrial consumer behaviour
Customer satisfaction Customer relationship management Marketing of services Rural marketing
Types of marketing research Process of marketing ... Show more content on Helpwriting.net ...
Marketing consists of all the activities to facilitate the exchange. Within this societal perspective, then
(1) the makers (2) what they are marketing and (3) their potential markets all assume broad
dimensions. The category of marketers might include, in addition to business firms, such diverse
social units as (a) a political party trying to market its candidate to the public (b) the director of an art
museum providing new exhibits to generate greater attendance and financial support (c) a labor union
marketing its idea to members and to company management; and (d) professors trying to make their
courses interesting for students. In addition to the range of items normally considered as products and
services, what is being marketed might include (a) ideas such as reducing air pollution or contributing
to the red cross (b) people, such as new football coach or a political candidate and (c) places, such as
industrial plant sites or a place to for a vocation. In a broad sense markets include more than the direct
consumers of products services and ideas. Thus a state university's market includes the legislators
who provide funds, the citizens living near the university who may be affected by university activities
and the alumni. A business firms market may include government regulatory agencies,
environmentalists, and local tax assessors. Definition of Marketing As you already know there are

Comprehensive Aap
WWTC Comprehensive AAP Executive Summary The comprehensive visions for the World–Wide
Trading Company (WWTC), an aggressively growing online broker firm, is to increase revenue from
10 billion to 40 billion and reduce operating costs from 30 to 15 percent by the year 2018. The key to
gains in exponential growth and revenue was addressed by the leased office location in the
notoriously known broker/financial capital of the United States, Wall Street, New York City, New
York. WWTC encompasses a staff of 9,000 trained employees scattered across the globe. The World–
Wide Trading Company's corporate headquarters will remain in Hong Kong, while The New York
office will be used as an international extension. This office will house ... Show more content on
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Security modules (firewalls, anti–virus servers) will reside within the WWTC network that will
provide intrusion detection and protection from malicious cyber–attacks. They will also filter the
traffic entering or exiting the intranet. Aggregate networking devices such as routers and switches will
provide connectivity to all users within the organization. The server farm will provide the local
domain services to the staff and allow users to access necessary resources like data and video. Voice
services will also be provided by Cisco Call Managers. Once complete, the network will have global
reachability and be modularly engineered. Provide scalability in the event that the organization
expands is a focal point in order to eliminate the need to completely reconfigure the network in the
foreseeable future. Design Requirements We will be covering a wide variety of the earlier proposed
design requirements. Starting from the ground up, an overhaul and reformation of the current
standards will be performed. After a thorough site survey of the current architecture, a new plan of
action which covers everything from business goals, local area network design, voice over IP,
wireless, security, and active directory will be covered below. Local Area Network design WWTC's
new and improved network will be managed by collective, centralized servers, making the new
network a globally accessible network.

Sales and Marketing for Financial Institutions
FIN235 sales and marketing for financial institutions
Master of Applied Finance
INTRODUCTION
TOPIC
1
TOPIC
2
TOPIC
3
TOPIC
4
TOPIC
5
TOPIC
6
TOPIC
7
TOPIC
8

TOPIC
9
INTRODUCTION
DISCLAIMER
These materials are issued by Kaplan Higher Education on the understanding that: 1. Kaplan Higher
Education and individual contributors are not responsible for the results of any action taken on the
basis of information in these materials, nor for any errors or omissions; and 2. Kaplan Higher
Education and individual contributors expressly disclaim all and any liability to any person in respect
of anything and of the consequences of anything done or omitted to be done by such a person in ...
Show more content on Helpwriting.net ...
I sincerely wish you all the best with your studies.
Mark Coggins Chief Executive Officer Kaplan Asia Pacific
Contents
Introduction Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 6 Topic 7 Topic 8 Topic 9 Introduction to
marketing Introduction to sales The financial services customer Marketing and sales strategy
Acquiring customers Making the most of channels Managing customer relationships Legal
compliance and ethics in marketing and sales The bottom line – measuring the effectiveness of
marketing and sales
Introduction
Subject aims
In a competitive, demand–driven financial services environment, an understanding of sales and
marketing is crucial to success. This subject provides an understanding of the key elements of sales
and marketing, with a focus on market evaluation, strategy, customer acquisition, delivery channels,
customer relationship management and legal compliance.
Subject learning outcomes
After successfully completing this subject students should be able to: describe the marketing and sales
functions in a financial institution design a marketing plan and sales plan for a financial institution
assess different buyer behaviour models and how these relate to the various market segmentation
approaches assess the different promotional and communication activities used by financial
institutions to acquire customers and manage customer relationships evaluate product or service
distribution channels for the purposes of marketing and

Fedex vs Ups
FEDEX VS UPS
In today 's ' fast moving world delivery of packages, parcels, documents, goods in a timely and
guaranteed manner is of absolute importance. With the fast moving trend of online businesses,
auctions etc., the need for fast and reliable package delivery is growing. The logistics industry has
received globally, a lot of publicity regarding the industry 's attitudes on, and actions in, corporate
responsibility issues. The different stakeholder groups are interested in the logistics industry 's ways
of action concerning these issues. The logistics industry has had to react to these new kinds of
demands and questions from the stakeholders.
FEDEX Overview:
Every generation expects easier access to more of what the world has to ... Show more content on
Helpwriting.net ...
Ours is an industry of increasing importance to our customer 's business strategies. UPS is aligning its
strategies to capitalize on four emerging industry trends. Those trends are: Globalization
Consolidation
Shift to smaller, more frequent shipments
Outsourcing logistics
Strategy
FedEx:
The unique FedEx operating strategy works seamlessly – and simultaneously – on three levels.
Operate independently by focusing on our independent networks to meet distinct customer needs.
Compete collectively by standing as one brand worldwide and speaking with one voice. Manage
collaboratively by working together to sustain loyal relationships with our workforce, customers and
investors.
UPS:
Our business – which serves eight million customers daily in over 200 countries by 360,000
employees – is built on a single, highly integrated network structure. We believe this model is the
most efficient, cost effective, environmentally responsible and profitable in the industry. All goods –
air and ground, domestic and international, commercial and residential – are processed through the
same network. This results in very efficient use of assets and lower costs.
The single network model delivers significant benefits reducing environmental impact, offering
opportunities to employees and providing positive financial performance. This report elaborates on
the ways in which all three of these aspects of a sustainable enterprise are manifested in UPS.

What's New in SharePoint 201
Explore Microsoft SharePoint 2013
Microsoft Corporation Published: October 2012 Author: Microsoft Office System and Servers Team
(itspdocs@microsoft.com)
Abstract
This book provides information about what 's new in SharePoint 2013. The audiences for this book
include application specialists, line–of–business application specialists, and IT administrators who
want to know more about SharePoint 2013. The content in this book is a copy of selected content in
the SharePoint 2013 technical library as of the publication date. For the most current content, see the
technical library on the web.
This document is provided "as–is." Information and views expressed in this document, including
URL and other Internet website references, may ... Show more content on Helpwriting.net ...
7 External list enhancements ................................................................................................................ 8
Performance improvements in external lists ................................................................................ 8
Limiting records returned by the external system ....................................................................... 8 Data
source filtering ......................................................................................................................... 9 Sorting
external lists ........................................................................................................................ 9 Export
external lists to Excel .......................................................................................................... 9 Business
Connectivity Services in SharePoint Online enhancements ....................................... 9 REST (CSOM)
object model for Microsoft Business Connectivity Services for web and mobile app developers
.................................................................................................................. 10 Business Connectivity
Services Client Runtime supports side–by–side Office 2010 and Office 2013 installations
........................................................................................................................... 10 OData Windows

Draft Cloud Computing Synopsis and Recommendations
Special Publication 800–146 DRAFT Cloud Computing Synopsis and Recommendations
Recommendations of the National Institute of Standards and Technology Lee Badger Tim Grance
Robert Patt–Corner Jeff Voas NIST Special Publication 800–146 DRAFT Cloud Computing
Synopsis and Recommendations Recommendations of the National Institute of Standards and
Technology Lee Badger Tim Grance Robert Patt–Corner Jeff Voas C O M P U T E R S E C U R I T Y
Computer Security Division Information Technology Laboratory National Institute of Standards and
Technology Gaithersburg, MD 20899–8930 May 2011 U.S. Department of Commerce Gary Locke,
Secretary National Institute of Standards and Technology Patrick D. Gallagher, Director ... Show
more content on Helpwriting.net ...
3–1 3.1 3.2 3.3 3.4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 Promises
.................................................................................................................. 3–1
Limitations................................................................................................................ 3–2 Obligations
............................................................................................................... 3–2 Recommendations
................................................................................................... 3–3 Understanding Who Controls
Resources in a Cloud ............................................... 4–3 The On–site Private Cloud Scenario
........................................................................ 4–4 The Outsourced Private Cloud Scenario
................................................................. 4–7 The On–site Community Cloud Scenario
................................................................. 4–9 The Outsourced Community Cloud Scenario
........................................................ 4–12 The Public Cloud Scenario
.................................................................................... 4–13 The Hybrid Cloud
Scenario.................................................................................... 4–15 4. General Cloud Environments
..........................................................................................

Dhl Marketing Mix
Express 1 Strategic Marketing Plan, Spring 2009
STRATEGIC MARKETING PLAN
For the
E1SHIP WEB PORTAL
Prepared by
Sejal Dsouza
Charles Kirker
Gabrielle Perham
Andrea Sikes
Ece Yilmaz
1
Express 1 Strategic Marketing Plan, Spring 2009
EXECUTIVE SUMMARY
The purpose of this paper is to offer a strategic marketing plan to Express 1 for its new innovative
web portal, E1ship. Express 1 is only fifteen years old and has expanded from Salt
Lake City, Utah to sixty locations throughout the United States. Express 1 started as a reseller of
DHL products and has recently reinvented itself as a third–party logistics provider. It offers
tremendous value to its business clientele by offering discounted shipping rates and ... Show more
content on Helpwriting.net ...
5
Team Members.......................................................................................................................... 5
Company Profile ....................................................................................................................... 5
Mission and Vision Statements ................................................................................................ 7
Current Market ......................................................................................................................... 8
Measures of Performance......................................................................................................... 9
SITUATION ANALYSIS ........................................................................................................... 12
Strengths .................................................................................................................................. 12
Weaknesses .............................................................................................................................. 14
Opportunities........................................................................................................................... 18
Threats

Cloud Computing Security
SECURITY GUIDANCE FOR CRITICAL AREAS OF FOCUS IN CLOUD COMPUTING V3.0
SECURITY GUIDANCE FOR CRITICAL AREAS OF FOCUS IN CLOUD COMPUTING V3.0
INTRODUCTION The guidance provided herein is the third version of the Cloud Security Alliance
document, "Security Guidance for Critical Areas of Focus in Cloud Computing," which was originally
released in April 2009. The permanent archive locations for these documents are:
http://www.cloudsecurityalliance.org/guidance/csaguide.v3.0.pdf (this document)
http://www.cloudsecurityalliance.org/guidance/csaguide.v2.1.pdf (version 2 guidance)
http://www.cloudsecurityalliance.org/guidance/csaguide.v1.0.pdf (version 1 guidance) In a departure
from the second version of our guidance, each domain was ... Show more content on Helpwriting.net
...
45 Domain 5: Information Management and Data Security
..................................................................................................... 50 Domain 6: Interoperability and
Portability .......................................................................................................................... 64 Section III.
Operating in the Cloud
...................................................................................................................................... 73 Domain 7:
Traditional Security, Business Continuity, and Disaster Recovery
..................................................................... 74 Domain 8: Data Center Operations
...................................................................................................................................... 89 Domain 9:
Incident Response
.............................................................................................................................................. 93 Domain
10: Application Security
........................................................................................................................................ 103 Domain 11:
Encryption and Key Management
.................................................................................................................. 129 Domain 12: Identity,
Entitlement, and Access Management

Trends in Workplace
Trends in Workplace Learning: Supply and Demand in Interesting Times
By Laurie Bassi, Scott Cheney, and Eleesha Lewis
The ancient Chinese saying "May you live in interesting times" has perhaps never been more relevant.
As the 1990s draw to a close and the new millennium fast approaches, life is phenomenally
interesting––and demanding. Professionals who are responsible for workplace learning and
performance improvement are squarely in the center of the swirl of exciting possibilities––and
requirements––that are emerging.
The inextricable link between rapid technological change and the emergence of the global economy
has created the necessity for profound change in the way people and organizations work. As a result,
workplace learning is ... Show more content on Helpwriting.net ...
In many ways, this is nothing new at all. A firm 's knowledge––the brains of its employees, their
know–how, the processes and customer knowledge that they create––has always been a source of
competitive advantage. And by extension, so too has been knowledge management––the processes by
which a firm creates and leverages knowledge. Whatis unique about the knowledge era is that
knowledge is becoming the primary source of competitive advantage within a growing number of
industries. Organizations from industrial–era industries, such as automobile manufacturing, to
information–age industries such as consulting are recognizing that they each have a unique storehouse
of knowledge, and that the future belongs to those that can grow their knowledge fastest and then
apply and use it best.
With the benefit of hindsight, it is apparent that in the knowledge era, creating and leveraging
knowledge is the business of business. By all available measures, the stock market is already
providing handsome rewards to companies that successfully leverage their knowledge––a
phenomenon that will almost surely grow in significance as knowledge–based organizations increase
in size and number. A number of firms are anticipating this and looking to knowledge management to
enhance, measure, and manage the knowledge of their employees and organizations more effectively.

eCommerce Developments and Themes
E–Business Chapter 1
E–commerce Developments and Themes– 2003
More:
 Use of the Internet to conduct commerce
 deepening of e–commerce channel
 Broadband and wireless Internet access
 refined e–commerce business models (→ higher levels of profitability)
But at societal level: continued conflict over copyrights, content regulation, taxation, privacy, and
Internet fraud and abuse.
E–commerce
E–business
E–commerce involves digitally enabled commercial transactions between and among organizations
and individuals
→ Digitally enabled transactions: all transactions mediated by digital technology
→ Commercial transactions: exchange of value across organizational or individual boundaries in
return for products or service. We ... Show more content on Helpwriting.net ...
Technology and E–commerce in Perspective
 First, the Internet and Web are just two of a long list of technologies, such as automobiles and
radio, that have followed a similar historical path:
Creation of business models designed to leverage the technology and explosive early growth,
followed by retrenchment and then a long–term successful exploitation of the technology by larger
established firms
 Second, although e–commerce has grown explosively, eventually its growth will cap as it confronts
its own fundamental limitations.
Potential Limitations on the Growth of B2C E–commerce
 Expensive technology (although currently a limitation, may become less so as prices of entry–level
PCs fall)
 Complex software interface (Integration with television may reduce this)
 Sophisticated skill set (this limitation may recede as PC operating system evolves, becomes more
simple)
 Persistent cultural attraction of physical markets and traditional shopping experiences
 Persistent global inequality limiting access to telephones and computers
E–commerce I: 1995–2000

 E–commerce I: A period of explosive growth and extraordinary innovation; key concepts
developed and

UK
COUNTRY ANALYSIS REPORT United Kingdom In–depth PESTLE Insights Publication Date:
May 2010 OVERVIEW Catalyst This profile analyzes the political, economic, social, technological,
legal and environmental structure in the United Kingdom. Each of the PESTLE factors is explored on
four parameters: current strengths, current challenges, future prospects and future risks. Summary
Key findings Strong democratic system, but the threat from terrorism continues to be high The UK
adheres to a democratic, parliamentary system of governance known as the Westminster system. The
structure of the administration ensures that there is an adequate separation of powers between the
executive branch, led by the prime minister, the bicameral ... Show more content on Helpwriting.net
...
A recent study ranked the UK in the top three locations worldwide for eight scientific areas, including
biological sciences, environmental research, and clinical, pre–clinical and health research. The UK is
also renowned for the quality of its research and development (R&D), and persistently builds on its
strengths in science and innovation. The country has traditionally been keen to encourage R&D in
both the public and private sectors. However, the authorities face the unenviable challenge of striking
a balance between keeping the distribution of indigenous technology profitable and maintaining a
competitive advantage. Business legislation encourages commercial activity; however, traditional
liberties are affecting changes to legislation The legislation that affects the business environment in
the UK has been created and amended in such a way that the interests of investors are generally given
priority. This is evident from the fact that domestic and foreign players have shown a continuous
commitment to investing in the country. The majority of multinational corporations that are based
outside of Europe but have a presence on the continent establish their European operations in the UK.
However, the government faces the challenge of maintaining traditional liberality of the country 's
society while at the

What Is Rational Unified Process?
UML Question 1 – What is UML?
UML which stands for Unified Model Language is a developmental modelling language that allows
the user to specify and visualise document models of software systems. UML comes in a large amount
of tools that allow you to analyse your applications future requirements and develop a solution to
achieve these requirements. The current version of Unified Modeling Language version contains
thirteen different types of diagrams that can be separated into three categories: Structure Diagrams
and Behaviour Diagrams and Interaction Diagrams.
Structural Diagrams contains six Diagrams types: Object Diagram, Component Diagram, Class
Diagram, Composite Structure Diagram, Deployment Diagram, and a Package Diagram.
Behaviour ... Show more content on Helpwriting.net ...
The supporting workflow is to focus on the managerial aspects of the information systems
development.
Project Management Workflow – Unlike the other phases the Project Management Workflow is active
during all phases of RUP. The project management workflow covers activities such as risk
identification and their management, time to complete each iteration of the project and tracking the
overall progress of the system.
Configuration and Change Management Workflow – The configuration and change management
workflows purpose is to keep up to date in the current state of the evolving system. It also keeps track
of the project management information which includes details like the author, time, and location of
each modification. This workflow takes place during the Construction and Transition phase.
Environment Workflow – When developing an information system, the various development teams
will need to use different tools and processes. The purpose of the environment workflow is to address
these needs by acquiring and installing the needed tools. The environment workflows can be used
during all phases but is mostly involved with the Inception

Distributed System Problem Solution Andrew Taneebaum &...
DISTRIBUTED SYSTEMS PRINCIPLES AND PARADIGMS PROBLEM SOLUTIONS ANDREW
S. TANENBAUM MAARTEN VAN STEEN Vrije Universiteit Amsterdam, The Netherlands
PRENTICE HALL UPPER SADDLE RIVER, NJ 07458 SOLUTIONS TO CHAPTER 1
PROBLEMS 1. Q: What is the role of middleware in a distributed system? A: To enhance the
distribution transparency that is missing in network operating systems. In other words, middleware
aims at improving the single–system view that a distributed system should have. 2. Q: Explain what is
meant by (distribution) transparency, and give examples of different types of transparency. A:
Distribution transparency is the phenomenon by which distribution aspects in a system are hidden
from users and applications. ... Show more content on Helpwriting.net ...
If the microkernel has networking capabilities, there is also no principal objection in placing those
servers on remote machines (which run the same microkernel). 13. Q: Explain the principal operation
of a page–based distributed shared memory system. A: Page–based DSM makes use of the virtual
memory capabilities of an operating system. Whenever an application addresses a memory location
that is currently not mapped into the current physical memory, a page fault occurs, giving the
operating system control. The operating system can then locate the referred page, transfer its content
over the network, and map it to physical memory. At that point, the application can continue.
PROBLEM SOLUTIONS FOR CHAPTER 1 3 14. Q: What is the reason for developing distributed
shared memory systems? What do you see as the main problem hindering efﬁcient implementations?
A: The main reason is that writing parallel and distributed programs based on message–passing
primitives is much harder than being able to use shared memory for communication. Efﬁciency of
DSM systems is hindered by the fact, no matter what you do, page transfers across the network need
to take place. If pages are shared by different processors, it is quite easy to get into a state similar to
thrashing in virtual memory systems. In the end, DSM systems can never be faster than message–
passing solutions, and will generally be

Business Information Systems
Essentials of Business Information Systems
http://www.hocbonganh.co.uk/userfiles/Essentials%20of%20Business%20Information%20Systems.pdf
Text Book: Laudon & Laudon, Essentials of Business Information Systems, 7th Edition,
Pearson (Prentice Hall), 2007
Chapter 1
Business Information Systems in Your Career
Multiple Choice Questions
1. One of the recent critical challenges facing Major League Baseball was:
a. poor coordination between local and national sales channels.
b. poorly managed sales channels.
c. outdated information systems.
d. decreasing ticket sales.
Answer: d Difficulty: Medium Reference: p. 3
2. The six important business objectives of information technology are new products, services, and
business models; ... Show more content on Helpwriting.net ...
c. transfers data to the people who will use it or to the activities for which it will be used.
d. transfers processed information to the people who will use it or to the activities for which it will be
used.
Answer: d Difficulty: Easy Reference: p. 11
14. Converting raw data into a more meaningful form is called:
a. capturing.
b. processing.
c. organizing.
d. feedback.
Answer: b Difficulty: Easy Reference: p. 11
15. Electronic computers and related software programs are the technical foundation, the tools and
materials, of:
a. all business procedures.
b. information accumulation.
c. modern information systems.
d. all industrialized countries.
Answer: c Difficulty: Medium Reference: p. 11
16. (Analysis)
An example of raw data from a national chain of automobile stores would be:
a. 13 Toyotas sold daily in Kentucky

b. 13 Toyota RAV 4s sold during March 2006 in Louisville, Kentucky
c. 1 Toyota RAV4s sold March 3, 2005 in Louisville, Kentucky
d. All of the above
Answer: d Difficulty: Hard Reference: p. 11
Analysis in terms of categorize
17. The field that deals with behavioral issues as well as technical issues surrounding the
development, use, and impact of information systems used by managers and employees in the firm is
called:
a. information systems literacy.
b. information systems architecture.
c. management information systems.
d. information technology infrastructure.
Answer: c

Service Oriented Design For Interfacing Web Services
Introduction
Web Services are an every growing and highly useful method of viewing and manipulating
geographic products, however there are several different ways in which to go about interfacing Web
Services. SOAP (Originally Simple Object Access Protocol) and Representational State Transfer
(REST) are two of the most recent and commonly used methods for interfacing Web Services. This
essay will expand on what SOAP and REST are, compare the differences between them, and where
possible relate their uses in the production of geospatial Web Services in Defence.
Aim
This essay strives to give readers a decent understanding of what SOAP and REST are, what and how
they are used, and in what circumstances would one out–perform the other. It will ... Show more
SOAP
SOAP first came into being in 1998 after being developed by Microsoft, however, it was not until
SOAP version 1.2 was released in June 2003 that SOAP became a World Wide Web Consortium
(W3C) Recommendation. This is also where SOAP ceased to be known as Simple Object Access
Protocol and remains to this day as SOAP.
The main reason for its development was to supersede some of the older communication technologies
that weren't as effective when being used across the internet such as Distributed Component Object
Model (DCOM) and Common Object Request Broker Architecture (CORBA)
SOAP is a communication protocol that utilises Extensible Mark–up Language (XML) to define the
messaging framework and send messages from one application to another via other protocols such as
Hypertext Transfer Protocol (HTTP) and Simple Mail Transfer Protocol.
It can be used in conjunction with Web Services Description Language (WSDL). This language is for
the descriptions of web services and how to go about locating and accessing them. As with SOAP,
WSDL is also XML based. WSDL is also a W3C Recommendation.
A SOAP message has four main elements. These elements are an; envelope, header, body, and a fault
element. See Fig 1 for a visual breakdown of the SOAP message structure.
Fig 1: The SOAP Message Structure (Foggon et al, 2003)
Fig 1 shows that the Envelope element is the root of the whole message and everything else is
contained within the envelope. The Envelope

Hacking Case Study Essay
Complete Listing of Chapter Opening Cases, Insight Cases, E–commerce in Action Cases, and Case
Studies CHAPTER 1 THE REVOLUTION IS JUST BEGINNING Opening Case: Pinterest: A Picture
Is Worth a Thousand Words Insight on Technology: Will Apps Make the Web Irrelevant? Insight on
Business: Start–Up Boot Camp Insight on Society: Facebook and the Age of Privacy Case Study: The
Pirate Bay: Searching for a Safe Haven CHAPTER 2 E–COMMERCE BUSINESS MODELS AND
CONCEPTS Opening Case: Twitter's Business Model Insight on Society: Foursquare: Check Your
Privacy at the Door Insight on Business: Crowdfunding Takes Off Insight on Technology: Battle of
the Titans: Music in the Cloud Case Study: Pandora and the Freemium Business Model ... Show more
The documents and related graphics contained herein could include technical inaccuracies or
typographical errors. Changes are periodically added to the information herein. Microsoft and/or its
respective suppliers may make improvements and/or changes in the product(s) and/or the program(s)
described herein at any time. Partial screen shots may be viewed in full within the software version
specified. Microsoft® and Windows®, and Microsoft Office® are registered trademarks of the
Microsoft Corporation in the U.S.A. and other countries. This book is not sponsored or endorsed by or
affiliated with the Microsoft Corporation. Copyright © 2014, 2013, 2012 by Kenneth C. Laudon and
Carol Guercio Traver. Published by Pearson Education, Inc., One Lake Street, Upper Saddle River,
New Jersey 07458. All rights reserved. Manufactured in the United States of America. This
publication is protected by copyright, and permission should be obtained from the publisher prior to
any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any
means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use
material from this work, please submit a written request to Pearson

Review Questions On Information System Trends
Review Questions: Chapter 1:
1. –Information systems have helped businesses to become much more efficient and productive.
Meaning that they are capable of doing much more work, while having fewer errors.
–Three major new information system trends are: the emerging mobile digital platform, the growth of
online software as a service, and the growth of in cloud computing.
–A digital firm senses and responds to their environments far more rapidly than traditional firms,
giving them more flexibility to survive in turbulent times.
–Challenges of globalization in a flattened world are trying to keep you exports higher than your
imports even If the product can be produced cheaper in a different location. Another challenge is the
fact that jobs ... Show more content on Helpwriting.net ...
4. –Complementary assets are those assets required to derive value from a primary investment. By
gaining these assets these businesses have a larger amount of organizational capital. –There is several
of each, but the top managerial assets are supportive organizational culture. The top managerial asset
is strong senior management support for technology investment and change. And the top social asset
is the Internet and telecommunications infrastructure.
5. –Technical Approaches– management science, computer science, operations research –Behavioral
Approaches–psychology, economics, sociology –Sociotechnical view sees that optimal organizational
performance is achieved by jointly optimizing both the social and technical systems used in
production.
1.To build a useful information system, managers must know:
–The environment in which the organization must function
–The structure of the organization
–The organization's cultures and politics
–The principal interest groups affected by the system and the attitudes of the workers that will be
using the system
–The kinds of tasks, decisions, and business processes that the information system is designed to
assist.
The impact on organizations from information systems can lead them to have a competitive advantage
on the competition, if they use the information systems to their advantage. If the organization does

Vb Sof 540
SOF640 E–Commerce Final Exam True/False Indicate whether the statement is true or false. ____ 1.
Transferring funds, placing orders, sending invoices, and shipping goods to customers are all types of
activities or transactions. ____ 2. Business–to–consumer electronic commerce occurs when a person
sells an item through a Web auction site to another person. ____ 3. An airline ticket is an excellent
example of an item with a high value–to–weight ratio. ____ 4. Electronic commerce reduces the
speed and accuracy with which businesses can exchange information. ____ 5. Electronic payment can
be easier to audit and monitor than payment made by check. ____ 6. Using the value chain reinforces
the idea that electronic commerce should be a ... Show more content on Helpwriting.net ...
____ 36. The lock–in effect makes the task of creating successful general consumer Web sites much
easier. ____ 37. Ingram Micro estimates that the auction prices it receives on the auction site averages
about 60 percent of the items' costs. ____ 38. Gordon Brothers Group, a liquidation broker, has been
selling the inventory of failed retailers since 1903. ____ 39. Surveys indicate that as many as 50
percent of all Web auction buyers either do not receive the items they purchased or find the items to
be different from the seller's representation. ____ 40. Sniping software observes auction progress until
the last second or two of the auction clock. ____ 41. Because sniping software synchronizes its
internal clock to the auction site clock and executes its bid with a computer's precision, the software
almost always wins out over a human bidder. ____ 42. Businesses that operate on the Web must
comply with the same laws and regulations that govern the operations of all businesses. ____ 43. In
the physical world, geographic boundaries almost always coincide with legal and cultural boundaries.
____ 44. People enter into contracts on a daily, and often hourly, basis. ____ 45. The Statue of Frauds
for every state vary widely with regard to signed writings. ____ 46. A copyright on the design for an
invention provides protection for 14 years. ____ 47. Law enforcement agencies have difficulty
combating many types of online crime. ____ 48. Ethics issues are

Hebda And Czar Case Study
Hebda and Czar mentioned that Clinical and Administrative Information System were developed to
function properly while assisting one or several departments within an establishment. With the
ongoing evolution in Healthcare Information System models, adopting or implementing an
application system that best fit the needs and standards of an organization can be challenging;
especially with so many vendors to select from. There are many factors associated with choosing the
right vendors and adopting the right software. The organization needs to be mindful of the length of
time required to fully adapt, training process, costs, meaningful use, testing, the ability to add new
technologies, etc. do you go with a single vendor, monolithic or with multiple ... Show more content
on Helpwriting.net ...
Their features have a lot of similarities such as (reducing workload to maintain workflow, specimens
tracking, error alert, and immediate availability of results. Both are built for incorporation of new
technologies, which is very important since Health Technology is evolving every day. When
comparing their features it appears that SCC Soft Computer provides higher and latest technology, but
I have difficulty understanding few of their terminology when describing their product features.
Therefore, to me, I come to the conclusion that adapting to their application might be challenging and
lengthy. In contrast, I was able to relate more and was more familiar win how Cerner described their
product features. Although they are aware of the market competition and the meaningful use require
by government and federal rule and regulation. They are more patient oriented for safety and the
capacity of the clinicians to utilize their product with no challenge, but using the product tools to
improve patient care and safety. Also, they have two products to choose from that best fit specific
demand. Therefore, if given the opportunity, I would choose the Cerner application for their
simplicity. To support my choice, Cerner received a UX Award for best Clinical Healthcare
Experience Power Chart Touch in 2013. For Administrative Information Systems in Finance
Information the two vendors are: NetGen Healthcare information system and

Ooad Lab Manual
Ex.no: 1 STUDY OF UML DIAGRAMS
Date:
UML DIAGRAMS
There are three classifications of UML diagrams:
Behavior diagrams. A type of diagram that depicts behavioral features of a system or business
process. This includes activity, state machine, and use case diagrams as well as the four interaction
diagrams. Interaction diagrams. A subset of behavior diagrams which emphasize object interactions.
This includes communication, interaction overview, sequence, and timing diagrams. Structure
diagrams. A type of diagram that depicts the elements of a specification that are irrespective of time.
This includes class, composite structure, component, deployment, object, and package diagrams.
|Diagram ... Show more content on Helpwriting.net ...
| |
|State Machine Diagram |Describes the states an object or interaction may be in, as well as the
|Medium |
| |transitions between states. Formerly referred to as a state diagram, state | |
| |chart diagram, or a state–transition diagram. | |
|Timing Diagram |Depicts the change in state or condition of a classifier instance or role |Low |
| |over time. Typically used to show the change in state of an object over time | |
| |in response to external events. | |
|Use Case Diagram |Shows use cases, actors, and their interrelationships. |Medium |
USE CASE DIAGRAM:
A use case diagram is a type of behavioral diagram defined by the Unified Modeling Language
(UML). Its purpose is to present a graphical overview of the functionality provided by a system in
terms of actors, their goals– represented as use cases– and any dependencies between those

Cuuracao Essay
Preface
With the recent advances in technology our world has become one interlinked group of nations.
Curaçao, being a small part of our globe offers many opportunities for multinational investors. This
guide was prepared to better acquaint potential investors with the business climate in Curaçao. The
information contained in the following pages was comprised through the mutual efforts of many
people in vital sectors of the economy. Their effort in making this guide as concise as possible is
appreciated. The guide is not intended to be all encompassing, yet it serves as a good reference to the
Curaçao business environment. If further information should be required, please do not hesitate to
contact us. We are looking forward to the ... Show more content on Helpwriting.net ...
57
TELECOMMUNICATION.......................................................................................................................
58 TELECOMMUNICATIONS IN GENERAL
....................................................................................................... 59 E–COMMERCE
.............................................................................................................................................. 61
GENERAL INFORMATION
Economic Indicators Labor Utility Rates Procedures for Incorporation
1
Economic Indicators
Curaçao is located in the Caribbean Sea near the northern coast of Venezuela. Due to its geographical
location, Curaçao has been traditionally used as the commercial base between Latin America, Europe
and the United States. Curaçao is the largest of the five islands that form the Netherlands Antilles.
Through its ties with the Netherlands, Curaçao enjoys preferential treatment with the European
Union. The island is known for its excellent natural harbor and its political stability.
2002
2003
2004
2005
1. Inflation rate 2. Total population 3. GDP at market prices, in million USD 4. Real GDP growth rate

5. Gross National Income per capita, market prices in USD 6. Employed persons 7. Unemployed
persons 8. Unemployment rate 9. Foreign exchange reserves, in million USD 10. Merchandise trade
balance, in million USD 11. Merchandise

Advantages And Disadvantages Of Grid Computing
This paper gives an overview about Grid Computing and the various key issues related to that.Today
we are in the Internet world and everyone prefers to get fast access to the Internet. The growth of the
internet with various resources and high speed networks changes the society enormously. We can
improve the speed of the computer using Grid. This paper presents clearly the vision of the grid
computing and the architecture of grid computing.The advantages and the disadvantages of the grid
computing has also been discussed.
1.Introduction
The grid vision is the computational power such as resources, power, data are readily available as
electric power1.Grid allows the user to use these resources efficiently and securely. Grid computing is
an ... Show more content on Helpwriting.net ...
The main services provided through utility grids are software and special equipments. For instance,
the applications can be run on one machine and all the users can send their data to be processed to that
machine and receive the result back.Grid Computing will not come in reality unless it provides a core
of services ,reliability and enough usability1.
III. Advantages and Disadvantages
There is no need to have large number of SMP servers. It efficiently uses the idle resources. If there is
any failure in one grid ,the grid environment automatically uses the other resources. Easy to scalable.
Jobs can be executed in parallel and increase the speed of the computation. Grid computing consists
of some disadvantages too. Some applications need to be modified in order to use this application in
grid computing. The applications which are not designed to use an MPI (Message Passing Interface)
will have to revert to an SMP (Symmetric Multi–Processing). Grid computing requires an advanced
infrastructure like small servers, fast connections between the servers and the use of quality tools,
software and skilled technicians to manage the grid.This grid computing is also costly and security
issues also need to be

Summary of Text Book: Essentials of Management Information...
Course Related
Virtual Expert
Jack Brown (Business Analyst)
JSB Inc.
Car Accessory Dealership
James S. Black (Company founder)
An entrepreneur with a love for cars.
Abigail Foley (Senior vice president of Business Development)
Reported an increase in customers cancelling their accounts.
Mark Thompson (Business Development Manager)
Prepared proposal for implementing an information system.
Major Business Functions (In JSB)
Manufacturing
Assembling the product, checking for quality, producing bills of materials
Sales and Marketing
Identifying customers, making customers aware of product, and selling the product
Human Resources
Hiring employees, evaluating job performance, enrolling employees in benefits.
Finance and ... Show more content on Helpwriting.net ...
20–23)
SEE ALSO PAGE 381–387
This may require a system development team (pg. 384)
1. Problem Identification
System analysis refers to the first three steps in the problem solving method. (pg. 382)
Dimensions of Business Problems
Organizations
(E.g. Poor business processes, unsupportive culture, political in–fighting, changed in the
organization's surrounding environment, complexity of tasks, inadequate resources.)
Technology
(E.g. Insufficient or aging hardware, outdated software, inadequate database capacity, insufficient
telecommunications capacity, the incompatibility of old systems with new technology, and rapid
technological change.)
(Example: Power grids were unable to monitor and control power consumption until Smart Grids
came along. Pg. 35)

(E.g. Tato used Digital Manufacturing (DM) (Specifically DELMIA) to produce new car (Tato) more
quickly and at lower cost. The system is also flexible allowing other cars to be designed, evaluated
and produced. pg. 39)
People
(E.g. Lack of employee training, difficulties of evaluating performance, legal and regulatory
compliance, work environment/ergonomics, poor or indecisive management, interrelationships
between people and groups, and lack of employee support and participation.
Examples
Manually inputting data into spreadsheets, manually tracking sales (experiencing loss and theft),
manually tracking inventory (or not tracking it).
2. Solution Design
3. Solution Evaluation

Unifox Is Google Certified Adsense Partner
3.1 Google Adsense
Unifox is Google Certified Adsense Partner. Adsense is the simple way to earn money by displaying
targeted ads to ones online content. With Adsense, one can show relevant and engaging ads to his/her
website visitors and even customize the look and fells of ads that match to the website.
3.1.1 Methodology of Adsense
The core idea of Adsense is very simple, Google offer an online program that publishers can join
called AdSense. AdSense places ads on publishers' online properties, like their website content and
search pages. These ads are coming from Google's advertiser base. The money advertisers pay for
showing their ads through AdSense is split between the publisher and Google. Thus, the system of
advertising through Adsense depends on 3 parties, they are: users, advertisers and publishers. Google
is in the middle and acts as a broker, an agent whose task is to make all three key parties happy.
3.1.2 User Interface of Adsense
In this section, there is a short description of the web interface publishers utilize to control all aspects
of AdSense.
Home: Monitor and manage your account
The first thing after sign into the account is the Home tab, including an overview page of account
performance. The Home tab is also where an individual can access payment information, messages,
account settings, and additional resources. A snapshot of home tab is given below. Figure 3.1:
Adsense Home tab
The overview of the page is the default view of account, containing

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