jio ppt (1).pptx PRESENTATION-ON-A-COMPARATIVE-STUDY
- 1. TELE COMMUNICATION • Swapna • Nisar • Vijay • Nandeesh • Praful • Siddarth
- 2. RELIANCE JIO
- 3. INTRODUCTION Reliance Jio’s official name is Reliance Jio Infocom Limited (RJIL) is an provider of mobile telephony, broadband services and digital services in India. The telecom leg of Reliance Industries Limited, it was incorporated in 2007 and it based in Mumbai, India. Founder: Mukesh Ambani Brand Ambassador: Shah Rukh Khan
- 4. INTRODUCTION(CONT.) Reliance Jio Infocom Limited, doing their business as Jio, it's a LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries headquartered in Mumbai, that provides wireless 4G LTE service network (without 2G/3G based services) and is the only 100% VOLTE operator in the country with coverage across all 22 telecom circles in India. The services were first beta-launched to Jio’s partners and employees on 27 th December 2015 on the eve of 83rd birthday anniversary of late Dhirubhai Ambani, founder of Reliance Industries and late services were commercially launched on 5th September 2016.
- 5. HISTORY OF JIO In June 2010 Reliance Industries bought 90% stake in Infotel Broadband Services Limited(IBSL) for Rs.4,800 Cr. Later continuing as RIL’s telecom subsidiary, Infocom Broadband Services Limited was renamed as Reliance infocom Limited (RIJL) in January 2013. In June 2015 Jio announced that it will start its operations all over the country by the end of 2015. At the beginning test stage to was opened only for the employees of Reliance industries. The company commercially launched its services on 5th September 2016. Within the first month of commercial operations, Jio announced that it had acquired 16 milion subscribers. This is the fastest ramp-up by any mobile network operator anywhere in the world.
- 6. Vision 1. Broadband will never again be an extravagance 2. To be our customers first call and favoured cooperation accomplice inside our business zones 3. To surpass the customers desires for experts and esteem including device Mission 1. Create incentive for all partners. 2. Good administration hones. 3. Use manageability to drive item improvement and upgrade operational effectiveness. 4. Ensure vitality security of the countries. 5. Foster country success.
- 7. MARKETING STRATEGY Absolutely free unlimited 4G data & voice calls for a certain period of time. Competitive pricing & tariff plans. Jio is offering special operating own apps like Jio TV, Jio Music, Jio Cinema, Jio Money, Jio Security etc. Focusing on calls, text and data respectively without any roaming charges throughout India. Student gets an additional 25% data usage if they register their sim card on a student ID. Jio charged 1/10h of standard in telecommunication charges.
- 8. DEMAND FOR JIO SIM IN INDIAN MARKET
- 9. 7 P’S OF RELIANCE JIO Product Price Place Promotion People Process Physical Evidence
- 10. 1.PRODUCTS & SERVICES OF JIO LYF Smartphones Jionet WiFi Jio Apps Jio Phones Jio Fiver
- 11. 2.PRICE
- 12. 3. PLACE Reliance Jio has its headquarters base at Navi Mumbai in Maharashtra. Reliance Jio has a strong and widespread distribution channel. Jio's network is available across all the 22 telecom sectors in the country which indude regions all across India. It has a reach in about 18000 cities and across more than two lakh villages within the country.
- 13. 4. PROMOTION Reliance Jio has undertaken an aggressive marketing strategy to create positive brand awareness. Jio has launched ad campaigns on television, radio, newspapers, magazines, and billboards and social media platforms including Instagram, Facebook, Twitter and YouTube. Relance Jio knows the importance of star power and has roped in several celebrities to act in its commercials and become associated with its brand. As part of promotional activities Reliance, Jio offered free internet Wi-Fi services at six cricket stadiums during ICC World Twenty20 and each and every one of its services free till of the end of financial year 2016.
- 14. 5. PEOPLE Jio believes in providing its employees and customers an entire ecosystem which lets them leverage the digital life to the fullest. Employees are treated with respect and given enough autonomy to lead processes the way they wish to. 6. PROCESS Jio provides a number of mobile applications that are available for free download from the Google Play store, which even though free to download require the presence of a Jio sim that the user should own. Some of the most popular examples of Jio apps include JioTV, JioCinema, JioChat Money, Jiosaavn, Jio Mags and so on.
- 15. 7. PHYSICAL EVIDANCE Reliance Jio promotes itself with the Jio Digital Life campaign in order to attract the youth of the country with the broader vision that the leadership of the country has in terms of Digitizing the Indian Society. Jio mainly appeals to the youth in the age groups of 18-35 years who are looking actively for internet services at affordable prices.
- 16. SWOT ANALYSIS STRENGTHS The cheap priced Tariff plans. Jio Apps services. WEAKNESS Call drop issues. Recently applied IUC charges. THREATS Increase user base may cost reduce in speed. Other competitors reduced tariff plans to compete with Jio. OPPORTUNITIES Jio is the 1st Indian network to offer fee 4G services and it got reached everywhere. Its gonna 1st network provider to bring 5G services in India.
- 18. IMPACT OF JIO ON TELECOM INDUSTRY Jio provided free 4G data and unlimited voice call for a certain period of time for attract a large number of people to take a Jio SIM. Before Jio 1GB of data around 150-200, but after Jio 1GB data almost cost less than Rs.4. After the end of free period Jio brought their plans at very cheap cost, which enforce its competitors also to reduced and change their plans. After Jio’s entry Airtel, Vodafone, Idea all other telecom service providers faced big losses. Due to Jio India became world 2nd largest internet user base (after China). Currently Jio becomes India's largest mobile carrier with 331million users.
- 20. Factors Description Impact on jio Political Government regulations on data privacy and spectrum allocation Government policies on foreign investment in telecom Can impact Jio's ability to offer competitive data plans May influence network infrastructure development Economic Economic growth and disposable income of consumers Taxation policies on telecom services Higher disposable income can lead to increased data consumption Taxation can affect pricing strategies social Growing smartphone penetration and digital literacy Changing consumer behavior towards online services Benefits Jio as more users adopt data services Creates opportunities for Jio to offer new digital services Technologies Advancement in 5G and fiber optic technologies Availability of affordable smartphones Jio needs to invest in upgrading infrastructure for future technologies Wider smartphone adoption increases Jio's potential customer base Environment Growing concerns about energy consumption of telecom networks E-waste management regulations Jio needs to find ways to reduce its environmental footprint Regulations can add operational costs Legal Regulations on data security and net neutrality Laws related to mergers and acquisitions in the telecom sector Stringent regulations can increase compliance costs May impact Jio's ability to expand through acquisitions
- 21. MICHEL PORTER’S 5 FORCE MODEL 1.Threat of New Entrant 2.Competitive rivalry 3.Threat of substitutes 4.Bargaining power of buyers 5.Bargaining power of suppliers
- 22. EXTERNAL FACTORS ANALYSIS SUMMARY Opportunities: 1. Growing Market Share: 2. Expansion into digital services 3. Technologies and innovation Threats: Competitive Pressure Regulatory Challenges Market Saturation
- 23. EFAS MATRIX SUMMARY External Factors Weight Rating Weighted Score Opportunities Growing Digital Economy 0.25 4 1.00 Increasing Internet Penetration 0.20 4 0.80 Government Initiatives 0.15 3 0.45 Strategic Partnerships 0.15 4 0.60 Market Expansion 0.10 3 0.30 Total Opportunities 0.85 3.15 Threats Intense Competition 0.20 4 0.80 Regulatory Challenges 0.20 3 0.60 Market Saturation 0.15 3 0.45 Economic Factors 0.15 3 0.45 Technological Changes 0.10 4 0.40 Total Threats 0.80 2.70
- 24. INTERNAL FACTOR ANALYSIS SUMMARY Strengths Strong Customer Base: Market Share Leader: Financial Backing Advanced 4G Network Innovation: Weaknesses Limited Experience: Reliance on Reliance Industries Network Congestion Focus on Price
- 25. Internal Factors Weight Rating Weighted Score Comments Strengths Market Dominance 0.25 4.0 1.00 Holds around 40% of the mobile connectivity market share in India, making it the market leader . Affordable Pricing 0.20 4.5 0.90 Competitive pricing strategies attract a large customer base by offering affordable access to high-speed internet and OTT platforms . Innovation and 5G Rollout 0.20 4.0 0.80 Consistently introduces innovative services, including 5G data plans and bundled OTT services, which cater to evolving consumer demands . Digital Marketing and Outreach 0.15 4.0 0.60 Strong digital presence and effective marketing campaigns, such as "Jio Cheers Cricket," boost brand visibility and customer engagement . Weaknesses Lower ARPU 0.10 2.5 0.25 Despite large market share, the average revenue per user (ARPU) is lower compared to the main competitor, indicating potential issues in monetizing its user base effectively . High Dependency on Price-sensitive Customers 0.05 3.0 0.15 Customer base largely includes price-sensitive users, which can be a vulnerability if competitors launch similarly affordable plans . Customer Service Challenges 0.05 2.5 0.13 Rapid growth can strain customer service and network quality, potentially leading to customer dissatisfaction and churn. Total 1.00 3.83
- 26. STRATEGIC FACTOR ANALYSIS SUMMARY Strengths: Disruptive Pricing Strong Backing: Advanced Network: Digital Ecosystem Weaknesses: Reliance on Price Sensitivity Limited Experience Focus on Urban Areas:
- 27. Opportunities: 5G and Beyond Digital Services Global Expansion Threats: Regulatory Changes Competition Technological Disruption
- 28. Strategic Factors Weight Rating Weighted Score Strengths Strong market share 0.15 4.5 0.675 High brand strength 0.1 5.0 0.5 Advanced technology infrastructure 0.12 4.0 0.48 Strong customer acquisition strategy 0.08 4.5 0.36 Weaknesses Late market entry 0.05 3.0 0.15 High reliance on data revenue 0.06 3.5 0.21 Activation issues 0.04 2.5 0.1 Opportunities Expansion to international markets 0.1 4.0 0.4 Growth in data demand 0.08 4.5 0.36 Competitive pricing strategies 0.07 4.0 0.28 Threats Customer loyalty to competitors 0.05 3.0 0.15 Potential loss of customers 0.06 3.5 0.21 Regulatory and political risks 0.04 3.0 0.12 Total 1.0 4.005
- 29. Strategic Factors Weight Rating Weighted Score Comments Strengths Strong market share 0.15 4.5 0.675 Jio holds a 40% market share in mobile connectivity in India . High brand strength 0.1 5.0 0.5 Jio is recognized as India's strongest brand, with a high brand value and strong market position . Advanced technology infrastructure 0.12 4.0 0.48 Uses the latest 4G LTE technology, supporting future 5G and 6G advancements. Strong customer acquisition strategy 0.08 4.5 0.36 Effective strategy including initial free services to attract a large customer base . Weaknesses Late market entry 0.05 3.0 0.15 Entered the market after established players, facing strong competition High reliance on data revenue 0.06 3.5 0.21 Dependence on data charges as voice calls are free Activation issues 0.04 2.5 0.1 Faced challenges in managing high customer volumes during initial phase
- 30. Opportunities Expansion to international markets 0.1 4.0 0.4 Potential to expand services beyond India, especially in neighbuoring countries Growth in data demand 0.08 4.5 0.36 Increasing data consumption driven by digital transformation and government policies Competitive pricing strategies 0.07 4.0 0.28 Ability to leverage low-cost pricing to expand market share Threats Customer loyalty to competitors 0.05 3.0 0.15 Strong existing customer bases of competitors like Airtel and Vodafone Potential loss of customers 0.06 3.5 0.21 Risk of losing customers if price increases or free services are removed Regulatory and political risks 0.04 3.0 0.12 Regulatory changes and political factors could impact operations Total 1.0 4.005
- 31. TOWS MATRIX
- 32. Strengths S-O Strategies S-T Strategies 1. Low-cost plans. 2. Strong brand. 3. Modern infrastructure. 4. Large subscriber base. 5. Financial backing. 6. Advanced technology. 1. Use low-cost plans to expand in rural areas. 2. Invest in 5G and digital services with financial backing. 3. Form partnerships for enhanced services. 1. Use financial strength to sustain price wars and innovate. 2. Leverage brand and infrastructure to counter competition. 3. Enhance cybersecurity measures. Weaknesses W-O Strategies W-T Strategies 1. High capital expenditure. 2. Dependency on Indian market. 3. High customer acquisition costs. 4. Reliance on external suppliers. 5. Network congestion 6. Low ARPU. 1. Form partnerships to reduce capital expenditure. 2. Explore international markets. 3. Develop in-house technology. 1. Implement cost management strategies. 2. Invest in infrastructure to reduce congestion. 3. Focus on customer retention strategies.
- 33. GENERIC STRATEGIES 1) Economies of Scale. 2) Technological Advancements. 3) Operational Efficiency. 4) Strategic Sourcing and Procurement. 5) Pricing Strategy. 6) Innovation and Differentiation.
- 34. RELIANCE JIO STRATEGIES Marketing Strategies : Aggressive Pricing Brand Positioning Digital Presence Customer Experience Financial Strategies : Capital Investment Cost Management Revenue Diversification Financial Planning
- 35. Human Resources Strategies : Talent Acquisition Employee Development Employee Engagement Workforce Management Corporate Strategies : Growth and Expansion Innovation and Technology Strategic Alliances Corporate Social Responsibility (CSR) Regulatory Compliance
- 36. FINDINGS Market Dominance Network and Technology Digital Ecosystem Customer Perception
- 37. SUGGESIONS • Rural Market Focus: Jio can develop cost-effective network solutions and data packages specifically tailored for rural areas, bridging the digital divide. • 5G Innovation: With its strong 5G network, Jio can develop innovative services like cloud gaming, AR/VR experiences, and high-speed internet of things (IoT) solutions. • Customer Service Improvement: Invest in AI-powered chatbots or regional language support for Jio’s customer service channels to enhance accessibility and address concerns efficiently. • Enterprise Solutions: Develop secure and reliable data connectivity and cloud solutions to cater to the growing needs of businesses • Regulatory Navigation: Proactively engage with regulatory bodies to stay ahead of policy changes and ensure compliance.
- 38. CONCLUSION In India, FREE is a not just word, it's an Magic or Emotion to Change the People's mind and make them to fall on the particular Product or Thing, Jio is following same tactics to reach people and grow its network. People are comfort with the Speed of 4G. It is tough for the People to leave the Network. Mukesh Ambani understand the feelings of the customer and make profit on our feelings and emotions.