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Unit 2 Communication Skills for Creative Media Production Partial
P1. use appropriatetechniques to
extract relevant information
from written sources
M1. use appropriatetechniques
to extract information from
written sources with some
precision
D1. use appropriatetechniques
to extract comprehensive
information from written
sources
P2. present a media production
report which conveys relevant
information
[IE]
M2. present a structured and
detailed media production
report which conveys
information and explains
conclusionswith clarity
D2. present a well-structured and
substantial media production
report which conveys information
with preciseexemplification and
justifies conclusionswith
supportingarguments
P3. review reports to make
changes with occasional
beneficial effects
[RL]
M3. review reports to make
changes with frequent
beneficial effects
D3. review reports to make
changes with consistently
beneficial effects
P4. deploy and manage
appropriatetechnology to
pitch a media production
proposal
[SM]
M4. deploy and manage
technology to pitch a media
production proposal effectively
and with some imagination
D4 deploy and manage
technology to pitch a media
production proposal with
creativity and flair and to
near-professional standards
P5 employ appropriateforms of
address in a media production
pitch to communicate ideas.
[CT]
M5 employ forms of address in
a media production pitch to
communicate ideas
effectively.
D5 employ forms of address in a
media production pitch with
flair to communicate ideas
with impact.
:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,
learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate
effective application of the referenced elements of the skills.](https://image.slidesharecdn.com/jl03assignmentunit2-150119043143-conversion-gate01/85/Assignment-Brief-4-320.jpg)
Assignment Brief
- 1. 1 Qualification Level 3 Extended Diploma in Creative Media Production Unit number and title JL03 - Unit 2 Communication Skills for Creative Media Production Start date 02/09/2014 Deadline 12/01/2015 Assessor name Jo Lowes Assignment title JL03 – The Perfect Pitch Aim and purpose This unit aims to improve the skills that you can expect to use on a regular basis within the creative media sector such as pitching ideas, writing proposals and constructing reports. Both individually and in small teams you will develop your ability to communicate your thoughts and ideas through pitches, proposals and reports to a range of audiences using appropriate modes of address and forms of technology. On completion of this assignment should: 1 Be able to extract information from written sources 2 Be able to create a report in a media production context 3 Be able to pitch a media production proposal using appropriate technology. Scenario You have been commissioned by Channel 4 to come up with a documentary which tackles an ethical or controversial issue within the media industry. The aim of the program is to make the viewer more aware and question the constant bombardment of information they receive on a daily basis. The documentary could include any of the following: Ethical: social issues and sensitivities, eg representation of gender, representation of religious beliefs, linguistic usages, accessibility; professional body codes of practice, eg BBC producers’ guidelines, Worldwide Web Consortium accessibility standards. It should also include information on relevant laws including, Broadcasting Act 1990 (and later amendments), OfficialSecrets Act 1989, Obscene Publications Act 1959 (and later amendments), Films Act 1985, Video Recordings Act 1984, Race Relations Act 1976 (and later amendments), Human Rights Act 1998, Licensing Act 2003 (and later amendments); privacy law; copyright and intellectual property law; libel law You will need to come up with a main theme and title for your documentary and conduct detailed research, before preparing a proposal for a documentary. You must research information from a range of written sources and present a balanced written proposal looking at both sides of the issue and how you think this issue should be addressed. You need to research this topic from at least 3 sources and correctly quote the information you have found.
- 2. 2 Tasks Grading Criteria Mapping Task 1 Documentary Research You need to carry out in depth research into the ethical issue you have chosen to feature in your documentary: This should include All laws relating to issue, eg Broadcasting Act 1990, Official Secrets Act 1989, Obscene Publications Act 1959, Films Act 1985, Video Recordings Act 1984, Race Relations Act 1976, Human, Rights Act 1998, Licensing Act 2003 (and later amendments); privacy law; copyright and intellectual, property law; libel law Make a note of all websites and articles you have read Find at least 3 quotes which support your arguments from 3 different sources Create a mind map which notes down the main points within the issue All work needs to be added to your blog with the title Task 1 Documentary Research Unit 2 P1, M1, D1 Task 2 Reviewing media production reports Print a rough draft of your documentary proposal and make appropriate change Do you need to add more quotes? Check spellings and grammar Can images be added to make your case stronger? Does your argument flow or does the order need changed? Make changes to the report in pen, scan in and place on your blog as Task 2 Reviewing media production reports Unit 2 P3, M3, D3 Task 3 Presentation of final documentary ideas Present a well-structured and substantial essay about the issue your documentary will feature which conveys information and examples which justify your conclusion to the issue. You should include: What was the controversial / ethical issue you researched Who was involved in the issue What was the outcome / consequences What laws / acts are relevant to the issue Your opinion and conclusion on the issue Unit 2 P2, M2, D2
- 3. 3 The report needs to be added to your blog with the title Task 3 Final report. Task 4 Task 3 the Pitch (With a recording of your pitch and accompanying material) You also must consider how you will present the show in the form of a pitch – e.g. power point and presentation Working in the same groups of three learners pitch your idea to panel explaining your idea and presenting supporting material: Include the following information. Name & aim of the show. The key points of the issue your documentary will feature Also consider the style, theme, tone and technology of your pitch, as your pitch should reflect the ethos of your show A recording of your pitch need to be added your blog with the title Task 4 the Pitch Unit 2 P4, M4, D4 P5, M5, D5
- 4. 4 This brief has been verified as being fit for purpose Assessor Signature Date Internal verifier Signature Date Unit 2 Communication Skills for Creative Media Production Partial P1. use appropriatetechniques to extract relevant information from written sources M1. use appropriatetechniques to extract information from written sources with some precision D1. use appropriatetechniques to extract comprehensive information from written sources P2. present a media production report which conveys relevant information [IE] M2. present a structured and detailed media production report which conveys information and explains conclusionswith clarity D2. present a well-structured and substantial media production report which conveys information with preciseexemplification and justifies conclusionswith supportingarguments P3. review reports to make changes with occasional beneficial effects [RL] M3. review reports to make changes with frequent beneficial effects D3. review reports to make changes with consistently beneficial effects P4. deploy and manage appropriatetechnology to pitch a media production proposal [SM] M4. deploy and manage technology to pitch a media production proposal effectively and with some imagination D4 deploy and manage technology to pitch a media production proposal with creativity and flair and to near-professional standards P5 employ appropriateforms of address in a media production pitch to communicate ideas. [CT] M5 employ forms of address in a media production pitch to communicate ideas effectively. D5 employ forms of address in a media production pitch with flair to communicate ideas with impact. :PLTS: This summary references where applicable, in the square brackets, the elements of the personal, learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate effective application of the referenced elements of the skills.