Crowdfunding
for Causes
Company Overview
ABOUT US
• 1,000 Causes

• 350,000 Crowdfunders

• $50M in donations

• 15 Employees


                         www.karma411.com
CROWDFUNDING




               www.karma411.com
WHAT IS CROWDFUNDING?
                             • Leverages your
                               supporters’ social
                               networks
                             • Enables your limited
                               list of donors to
                               reach out to their
                               peers
Traditional
Fundraising                  • People are more
              Crowdfunding     likely to donate if
                               they are asked by
                               their peers


                                       www.karma411.com
CROWDFUNDING WORKS
Friends help friends first, and campaigns second.


                                                    We Keep It Personal
                                                    With Karma411, messages,
                                                    invitations, and requests
                                                    come from friends, not from
                                                    “institutional,” impersonal
                                                    blasts.

                                                    We Make It Viral
                                                    Karma411 provides
                                                    multiple tools for sharing,
                                                    posting, and spreading the
                                                    word.



                                                                 www.karma411.com
MARKET NEED
CLASSIC OUTREACH IS EXPENSIVE
Direct mail and other standard channels cost 15-26% of funds raised.




                   Charity Benefits,
                      Direct Mail,
                   Telethons, Events


     NONPROFITS                        DONORS




                                                             www.karma411.com
                                                            www.karma411.com
KARMA411 REDUCES FUNDRAISING COSTS BY 50%




      NONPROFITS                 DONORS                      FRIENDS




  • Online donations 5x bigger than offline   • Friends invite friends
  • Reach new online audiences                • Social collaboration
  • No direct mail required



                                                                    www.karma411.com
NON-PROFITS UNDER PRESSURE
&NEW NEED METHODS
                                                       Nonprofits need to
                                                       diversify their income and
                                                       rely less heavily on
                                                       government and
                                                       foundations
                                                       Unrestricted donations for
                                                       operating costs are more
                                                       likely to come from
                                                       individuals
                                                       Foundations are demanding
                                                       greater independence and
                                                       self-sustainability of
                                                       nonprofits before they can
 Individuals   Foundations   Corporations   Bequests
                                                       earn grants



                                                                  www.karma411.com
KEY TRENDS DRIVING SOCIAL NETWORKING

                       Power is moving from
                       institutions to
                       communities

                       User generated content is
                       more persuasive than
                       traditional marketing

                       Innovation is shifting to
                       bottom-up model



                                     www.karma411.com
KARMA411 BRINGS TOGETHER
A CONNECTED ECOSYSTEM
• Nonprofits reach broader
  audiences &donors more
  cheaply
• Viral tools leverage social
  media
• Nonprofits deliver measurable
                                                   SOCIAL MEDIA
  marketing results for
  corporations
• Back end integration with
                                  DMS BACKEND
  donor management systems
  streamline operations


                                                www.karma411.com
PRODUCTS




           www.karma411.com
WE MAKE IT PERSONAL
to raise money, and bring all the tools to you.



                                                  Persuasive Fundraising

                                                  User-generated content has
                                                  replaced classic marketing
                                                  pitches to become
                                                  the most persuasive way to
                                                  raise money. You need to
                                                  leverage that power for your
                                                  organizations fundraising.




                                                              www.karma411.com
PRODUCT: CROWDFUNDING PAGE
                 • Personal story
                   and appeal
                 • Clear Donate
                   and Share call
                   to actions
                 • Customization
                   for branding


                        www.karma411.com
PRODUCT: MICROSITES
               • 10 Minutes to
                 set up and
                 deploy
               • Online
                 Registration
                 and
                 Sponsorships
               • Registrants get
                 their own
                 Crowdfunding
                 page

                      www.karma411.com
PRODUCT: SOLUTIONS
                 • Framework for
                   multiple
                   microsites
                 • All microsites
                   have their own
                   registration
                   options
                 • Full admin
                   control across all
                   sites

                           www.karma411.com
MOBILE PLATFORM
           • Optimized for mobile
             browsers
           • Registration
           • Donations
           • Full Content
             Management control
             for administrator


                        www.karma411.com
1
                                           6

SYSTEM OVERVIEW
           • Flexible model based
             on client needs
           • Specialized
             integration services
             available
           • Configuration
             services available


                        www.karma411.com
MAJOR LEAGUE BASEBALL
            • Competitive
              fundraising
            • Shows off supporters
            • Self declared interests
              to make it fun include
              favorite
              team, favorite
              number and
              throwing hand
                          www.karma411.com
AUTISM SPEAKS
                • Seamlessly
                  Embedded in AS
                  website
                • All activity is
                  based around an
                  event
                • Everyone has
                  events in their
                  lives
                  – Weddings
                  – Dinner Parties
                  – Birthdays

                       www.karma411.com
AUTISM SPEAKS PROJECT
                • Light it Up Blue
                  Campaign
                • Visually driven
                • iPhone app
                  makes process
                  very easy
                   – Take picture
                   – Make
                     donation



                      www.karma411.com
SMILE TRAIN
              • Match donor
                smiles to
                surgical smiles
              • Multiple image
                gallery per
                supporter
              • Share options
                for uploaded
                photos

                     www.karma411.com
DIOCESE OF BROOKLYN
               • Full design,
                 branding and
                 development
               • Crowd funding for
                 scholarships
               • $1,500 may be a
                 large amount to
                 donate today, but
                 15 people
                 contributing $100
                 is easier

                       www.karma411.com
MESSAGING FOR A CAUSE
              • Redesign
              • Brand and
                messaging strategy
              • All online
                fundraising
              • Content
                Management
                System
              • Twitter and
                Facebook
                programs
                       www.karma411.com
FUNDRAISING PARTNERSHIPS
                 • Online
                   registration
                 • Purchase T-
                   Shirts
                 • Branded UI for
                   Municipalities
                 • Company team
                   competitions
                       www.karma411.com
WEBSITE AND MICROSITE COMBO

                  • Website built
                    in Wordpress
                  • Microsites
                    deployed
                    every other
                    month for
                    fundraising
                    events

                         www.karma411.com
GRASSROOTS VOLUNTEERISM
                 • Converted
                   awareness
                   campaign to
                   volunteer platform
                 • Teacher review of
                   volunteer hours




                       www.karma411.com
TUNNEL TO TOWERS - NATIONAL

               • Stephen Siller
                 Foundation
               • Big Picture Overview
               • Scalable solution
               • Geographical
                 reference to activity
               • Search for events to
                 support foundation


                               www.karma411.com

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John slide deck

  • 2. ABOUT US • 1,000 Causes • 350,000 Crowdfunders • $50M in donations • 15 Employees www.karma411.com
  • 3. CROWDFUNDING www.karma411.com
  • 4. WHAT IS CROWDFUNDING? • Leverages your supporters’ social networks • Enables your limited list of donors to reach out to their peers Traditional Fundraising • People are more Crowdfunding likely to donate if they are asked by their peers www.karma411.com
  • 5. CROWDFUNDING WORKS Friends help friends first, and campaigns second. We Keep It Personal With Karma411, messages, invitations, and requests come from friends, not from “institutional,” impersonal blasts. We Make It Viral Karma411 provides multiple tools for sharing, posting, and spreading the word. www.karma411.com
  • 7. CLASSIC OUTREACH IS EXPENSIVE Direct mail and other standard channels cost 15-26% of funds raised. Charity Benefits, Direct Mail, Telethons, Events NONPROFITS DONORS www.karma411.com www.karma411.com
  • 8. KARMA411 REDUCES FUNDRAISING COSTS BY 50% NONPROFITS DONORS FRIENDS • Online donations 5x bigger than offline • Friends invite friends • Reach new online audiences • Social collaboration • No direct mail required www.karma411.com
  • 9. NON-PROFITS UNDER PRESSURE &NEW NEED METHODS Nonprofits need to diversify their income and rely less heavily on government and foundations Unrestricted donations for operating costs are more likely to come from individuals Foundations are demanding greater independence and self-sustainability of nonprofits before they can Individuals Foundations Corporations Bequests earn grants www.karma411.com
  • 10. KEY TRENDS DRIVING SOCIAL NETWORKING Power is moving from institutions to communities User generated content is more persuasive than traditional marketing Innovation is shifting to bottom-up model www.karma411.com
  • 11. KARMA411 BRINGS TOGETHER A CONNECTED ECOSYSTEM • Nonprofits reach broader audiences &donors more cheaply • Viral tools leverage social media • Nonprofits deliver measurable SOCIAL MEDIA marketing results for corporations • Back end integration with DMS BACKEND donor management systems streamline operations www.karma411.com
  • 12. PRODUCTS www.karma411.com
  • 13. WE MAKE IT PERSONAL to raise money, and bring all the tools to you. Persuasive Fundraising User-generated content has replaced classic marketing pitches to become the most persuasive way to raise money. You need to leverage that power for your organizations fundraising. www.karma411.com
  • 14. PRODUCT: CROWDFUNDING PAGE • Personal story and appeal • Clear Donate and Share call to actions • Customization for branding www.karma411.com
  • 15. PRODUCT: MICROSITES • 10 Minutes to set up and deploy • Online Registration and Sponsorships • Registrants get their own Crowdfunding page www.karma411.com
  • 16. PRODUCT: SOLUTIONS • Framework for multiple microsites • All microsites have their own registration options • Full admin control across all sites www.karma411.com
  • 17. MOBILE PLATFORM • Optimized for mobile browsers • Registration • Donations • Full Content Management control for administrator www.karma411.com
  • 18. 1 6 SYSTEM OVERVIEW • Flexible model based on client needs • Specialized integration services available • Configuration services available www.karma411.com
  • 19. MAJOR LEAGUE BASEBALL • Competitive fundraising • Shows off supporters • Self declared interests to make it fun include favorite team, favorite number and throwing hand www.karma411.com
  • 20. AUTISM SPEAKS • Seamlessly Embedded in AS website • All activity is based around an event • Everyone has events in their lives – Weddings – Dinner Parties – Birthdays www.karma411.com
  • 21. AUTISM SPEAKS PROJECT • Light it Up Blue Campaign • Visually driven • iPhone app makes process very easy – Take picture – Make donation www.karma411.com
  • 22. SMILE TRAIN • Match donor smiles to surgical smiles • Multiple image gallery per supporter • Share options for uploaded photos www.karma411.com
  • 23. DIOCESE OF BROOKLYN • Full design, branding and development • Crowd funding for scholarships • $1,500 may be a large amount to donate today, but 15 people contributing $100 is easier www.karma411.com
  • 24. MESSAGING FOR A CAUSE • Redesign • Brand and messaging strategy • All online fundraising • Content Management System • Twitter and Facebook programs www.karma411.com
  • 25. FUNDRAISING PARTNERSHIPS • Online registration • Purchase T- Shirts • Branded UI for Municipalities • Company team competitions www.karma411.com
  • 26. WEBSITE AND MICROSITE COMBO • Website built in Wordpress • Microsites deployed every other month for fundraising events www.karma411.com
  • 27. GRASSROOTS VOLUNTEERISM • Converted awareness campaign to volunteer platform • Teacher review of volunteer hours www.karma411.com
  • 28. TUNNEL TO TOWERS - NATIONAL • Stephen Siller Foundation • Big Picture Overview • Scalable solution • Geographical reference to activity • Search for events to support foundation www.karma411.com