Jonah Halper NYU Presentation
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Jonah Halper is a composer, conductor and educator who has written a book titled "Everyone Loves YOU. They Just Don’t Know it Yet." The document discusses strategies for nonprofit organizations to improve fundraising efforts, including focusing on mission, marketing to the right audiences, prioritizing the right people, and effective fundraising techniques like identifying major donors and cultivating relationships.
Jonah Halper NYU Presentation
- 1. Hi. My Name is Jonah Halper. Will you marry me?
- 2. Ben Zander Composer. Conducter. Educator.
- 3. Everyone Loves YOU. They Just Don’t Know it Yet.
- 4. Why are we losing donors? Because we still run on an industrial model.
- 5. Times Square in the 1950s
- 7. End of the Industrial Age Less Time. More Options.
- 8. Peter Drucker MISSION. MARKETING. PEOPLE. MONEY.
- 9. MISSION Your Product is Key.
- 10. charity:water Mission Bringing Clean and Safe Water to People in Developing Nations Vision charity:water believes that we can end this water crisis in our lifetime by ensuring that every person on our planet has access to life’s most basic need clean drinking water.
- 11. MARKETING Stand out and Cultivate.
- 12. Attention to Attraction A Completely New Economy. Interruption Engagement
- 13. Old Spice Man
- 14. charity: water
- 15. PEOPLE The only way to scale your organization.
- 16. Who is your Customer? Primary Customers Who your mission serves Secondary Customer Who makes your mission possible
- 17. Finding the right people.
- 18. MONEY It is not a dirty word. It realizes your vision.
- 19. Prospecting Donors Identify the Big Fish Money...and Connectors, Mavens and Salesmen Stock the Pond Your Database Feed ‘em Your Mission Go Fishing Solicit them
- 20. Identify your Prospects Personal Tracking Contact Info. Family Info. Assets. Professional Tracking Network and professional priorities Philanthropic Tracking Network and charitable priorities
- 21. Three Degrees of First Contact Referral Hi David, I am from Pencils of Promise. Alex Donovan recommended I give you a call... Association Hi David, I am with Pencils of Promise. You may know Alex Donovan. He sits on our board. Cold Hi David, I am from Pencils of Promise.
- 22. HOW TO COLD CALL Be other focused. Guidance. Expertise. Direction. No Expectations. OBJECTIVE: GET THE MEETING.
- 23. The New Prospect Pipeline One on One then, ask them to host Parlor Meetings then, draw on hosts and attendees for an Event
- 24. FOLLOW UP IS KEY. Be tenacious. It’s a fancy word for “pain in the ass”.