Jonathon Glazer is a renowned music video and film director known for de-saturating color in his works to create mood. In videos like "Street Spirit" and "Into My Arms", he drains color and uses low-key lighting and facial close-ups to draw attention to emotions. His video for "The Universal" references A Clockwork Orange with bold colors against a white backdrop and exaggerated faces/movements reflecting the film's dystopian society. Glazer experiments with speed, like slow motion, to tell separate stories simultaneously. A recurring theme is accentuating emotions through techniques like color, speed, and lighting to increase tension and link the video visually to the song.