Susan Jones. Rebranding of an icon.
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The document outlines Susan Jones's mission over the past four years to create customer joy and promote the LazyDays brand, including visual branding and collaborative efforts with her creative team. It describes various marketing strategies such as customer engagement, advertising, and promotional messaging across different platforms and mediums. The author expresses a desire to present this rebranding story in person despite the digital format.
Susan Jones. Rebranding of an icon.
- 1. For the past 4 years it’s been my mission to create joy and make the customer want to do business with us as opposed to the competition. This presentation is a visual representation of my Lazydays re-branding story. Much of the writing and art direction is my own; however, some of the pieces were conceived by my very talented creative team. I would love the opportunity to present to you in person . . . but this is the digital age! Interested? Call me. Susan Jones 813.253.0246
- 4. BRAND STANDARDS Keep it real Reflect the colors of the outdoors Warm and inviting messaging Conversational tone Expert messaging
- 5. SUB-BRANDS
- 9. RE-TARGETING
- 10. THIRD PARTY
- 11. BANNER ADS
- 12. COLLATERAL
- 13. eMAIL sales
- 14. eMAIL engage
- 15. NATIONAL PROMOTION online and Outside magazine
- 16. ON-SITE EVENT
- 17. NEWSPAPER
- 18. eMAIL. SOCIAL
- 19. BRAND ADS
- 23. CAMPGROUND ADS
- 24. MOTOSPORTS AD
- 25. SERVICE ADS
- 27. STORE SIGNAGE
- 28. STORE COUPONS
- 29. STORE ADS