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Assignment 7:
Journey Map &
Affinity Map
Sara, Brielle, Soumil, Anamika
Child's Feeling
What is the child 
feeling?
Counselling/Asking for Help
Opportunities
Intent
What is that had 
to be done?
Touchpoint
What part of the 
system do they 
interact with?
Actions
Systemic action
Reaction of the 
system to the 
action
Phase of journey 
Setting false 
expectations
Divide 
created
Scheduling 
of time
Counselor 
autonomous
School
Home
Being 
labeled 
as Dumb
Recreational 
opportunity
School 
counsellor
Questioning
Classrooms
The 
report 
card
Grading 
system
Teacher
Sam has to 
meet the 
counsellor
Counsellor 
asks him 
what the 
problem is
Sam tells them 
about the 
pressure from 
parents and 
teachers on 
grades
Sam hides his 
poor Math 
grade from 
parents
Parents 
pressure 
him to get 
good grades
Sam cries 
and promises 
to work hard 
the next time
He attends 
math class 
at school
Teacher tells 
the class who 
got the highest 
and lowest 
grade
Sam is restless 
and distracted 
for the rest of 
his class
He plays 
games with 
friends 
during recess
Open 
conversation 
between 
parents and 
child
Sense of 
support and 
reassurance
Incentive 
and goal 
setting
Awareness 
around 
counselling 
and therapy to 
normalize it
Phrasing of 
questions to 
be without 
blame
Positive 
reinforcement
Activities to 
channel 
energy 
positively
He does not 
participate 
in his other 
classes
Needs to 
share with 
the parents, 
his grades
His grades 
are 
compared 
to Tom
Parents do not 
go to a party 
to hide that 
their child is 
"Dumb"
Ensure 
the social 
status
He pushes a 
classmate to 
the ground 
when he loses 
a game
Teachers 
complain to 
the 
principal
Motivation/
Transparency
To feel 
better
To avoid 
feeling 
embarrassed
Communication 
and hierarchy 
within the 
system
Connection 
with school 
psychologists
Reprimanded 
by a teacher
Unhealthy 
competition 
and 
pressure
Family is 
labelled as 
anti-​
social
Says he's 
doing his 
best
Counsellor 
probes more 
about 
relationship 
with parents
Sam 
downplays 
parents 
involvement
To avoid 
his parents 
finding out
Counsellor 
schedules 
weekly 
meetings
Check in 
on Sam
Focus on 
individual 
development
Inclusive 
language
Intervention 
between 
children and 
teachers
Maintaining 
privacy
Preparation 
for change 
in 
behaviour
Effectiveness 
of sessions
Defense 
mechanism
Journey Map
Colour Coding System
Anxiety, stress, sadness
Resignation, confusion, indifference
Hopeful, happy
A visualization of the actions of a child in the public school system, his actions, interactions 
and events in a timeline that he goes through to accomplish a goal. 
😕 😣 😕 😕
😭 😭 😭 😭
😕 😁
😣 😭 😣 😕 😕 😕 😕 😕 🙂
😭
😕😣
😁🙂
Affinity Map
Behaviours
Stakeholders
System
level
Feelings
Coping 
mechanisms
Limited 
resources
Clusters and categories of ideas, concepts, problems and observations.
Focusing on children's problems and experiences in school between the ages of 10-14.
Speaking 
up
Acceptance 
& Awareness
Parents don't 
spend 
enough time 
with children
Changes in body 
and hormones 
can feel 
unfamiliar and 
uncomfortable
Increased 
responsibility 
as no longer 
considered a 
"child"
Parents argue 
or create 
friction at 
home
Validation 
from social 
media
Hiding or 
avoiding 
traumatic 
experiences Can be 
mocked for 
problems
Teachers put 
pressure to 
perform well 
academically
Bullying 
by peers
Can be 
narrow 
minded
Difficulty 
in making 
friends
Therapy 
can be 
expensive
Socio 
economic 
devide defines 
access of 
education
Feeling sad, 
confused, 
anxious, 
stressed, 
depressed
Becoming more 
dependent on 
social media 
and video 
games/tv
Low self 
confidence Feel/get left 
out from 
peer 
activities
Development 
dependencies 
and addictive 
habits
Feeling 
awkward 
to open up
Don't listen or 
pay attention 
to behaviour 
cues
Internalising 
trauma or 
difficulties
Lack of 
awareness 
of mental 
health
Lack of social 
acceptance 
and 
awareness
Understanding 
the 
importance of 
getting help
Lack of 
awareness 
about who to 
reach out to
Conforming 
to standards 
of beauty, 
success
Parents 
issues are 
projected 
on children
In between 
childhood 
and 
adulthood
Teachers
Begin to form 
"popular" 
groups at 
school
Socioeconomic 
discrepancies 
become 
noticeable within 
peer groups
Puberty, 
hormonal 
changes
Ideas and 
enforcing 
of gender 
norms
Adapting 
to new 
friends
Rely on 
friends for 
comfort and 
support
Respond in 
ways to 
reinforce 
issues
Do not provide 
a communicativ
e environment 
at home
Social 
stigma
Access to 
mental health 
services across 
socioeconomic 
strata
Importance 
of academic 
performance
Pressure to 
have 
a "successful 
career and 
future"
Social media 
and virtual 
interactions 
limiting real 
life connection
Parents Peers
Not having 
someone 
to talk to
Violent or 
avoidant 
behaviours
Manifestations 
in controlling 
behaviours
Social 
metrics of 
success
School 
systems not 
providing 
support
Feeling like 
one 
amongst 
many
Materialism 
and 
comparison
Disadvantages 
due to race, 
gender, 
geography
Labelling 
and 
judgement
Disadvantages 
due to race 
and gender

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Journey and Affinity Map

  • 1. Assignment 7: Journey Map & Affinity Map Sara, Brielle, Soumil, Anamika
  • 2. Child's Feeling What is the child  feeling? Counselling/Asking for Help Opportunities Intent What is that had  to be done? Touchpoint What part of the  system do they  interact with? Actions Systemic action Reaction of the  system to the  action Phase of journey  Setting false  expectations Divide  created Scheduling  of time Counselor  autonomous School Home Being  labeled  as Dumb Recreational  opportunity School  counsellor Questioning Classrooms The  report  card Grading  system Teacher Sam has to  meet the  counsellor Counsellor  asks him  what the  problem is Sam tells them  about the  pressure from  parents and  teachers on  grades Sam hides his  poor Math  grade from  parents Parents  pressure  him to get  good grades Sam cries  and promises  to work hard  the next time He attends  math class  at school Teacher tells  the class who  got the highest  and lowest  grade Sam is restless  and distracted  for the rest of  his class He plays  games with  friends  during recess Open  conversation  between  parents and  child Sense of  support and  reassurance Incentive  and goal  setting Awareness  around  counselling  and therapy to  normalize it Phrasing of  questions to  be without  blame Positive  reinforcement Activities to  channel  energy  positively He does not  participate  in his other  classes Needs to  share with  the parents,  his grades His grades  are  compared  to Tom Parents do not  go to a party  to hide that  their child is  "Dumb" Ensure  the social  status He pushes a  classmate to  the ground  when he loses  a game Teachers  complain to  the  principal Motivation/ Transparency To feel  better To avoid  feeling  embarrassed Communication  and hierarchy  within the  system Connection  with school  psychologists Reprimanded  by a teacher Unhealthy  competition  and  pressure Family is  labelled as  anti-​ social Says he's  doing his  best Counsellor  probes more  about  relationship  with parents Sam  downplays  parents  involvement To avoid  his parents  finding out Counsellor  schedules  weekly  meetings Check in  on Sam Focus on  individual  development Inclusive  language Intervention  between  children and  teachers Maintaining  privacy Preparation  for change  in  behaviour Effectiveness  of sessions Defense  mechanism Journey Map Colour Coding System Anxiety, stress, sadness Resignation, confusion, indifference Hopeful, happy A visualization of the actions of a child in the public school system, his actions, interactions  and events in a timeline that he goes through to accomplish a goal.  😕 😣 😕 😕 😭 😭 😭 😭 😕 😁 😣 😭 😣 😕 😕 😕 😕 😕 🙂 😭 😕😣 😁🙂
  • 3. Affinity Map Behaviours Stakeholders System level Feelings Coping  mechanisms Limited  resources Clusters and categories of ideas, concepts, problems and observations. Focusing on children's problems and experiences in school between the ages of 10-14. Speaking  up Acceptance  & Awareness Parents don't  spend  enough time  with children Changes in body  and hormones  can feel  unfamiliar and  uncomfortable Increased  responsibility  as no longer  considered a  "child" Parents argue  or create  friction at  home Validation  from social  media Hiding or  avoiding  traumatic  experiences Can be  mocked for  problems Teachers put  pressure to  perform well  academically Bullying  by peers Can be  narrow  minded Difficulty  in making  friends Therapy  can be  expensive Socio  economic  devide defines  access of  education Feeling sad,  confused,  anxious,  stressed,  depressed Becoming more  dependent on  social media  and video  games/tv Low self  confidence Feel/get left  out from  peer  activities Development  dependencies  and addictive  habits Feeling  awkward  to open up Don't listen or  pay attention  to behaviour  cues Internalising  trauma or  difficulties Lack of  awareness  of mental  health Lack of social  acceptance  and  awareness Understanding  the  importance of  getting help Lack of  awareness  about who to  reach out to Conforming  to standards  of beauty,  success Parents  issues are  projected  on children In between  childhood  and  adulthood Teachers Begin to form  "popular"  groups at  school Socioeconomic  discrepancies  become  noticeable within  peer groups Puberty,  hormonal  changes Ideas and  enforcing  of gender  norms Adapting  to new  friends Rely on  friends for  comfort and  support Respond in  ways to  reinforce  issues Do not provide  a communicativ e environment  at home Social  stigma Access to  mental health  services across  socioeconomic  strata Importance  of academic  performance Pressure to  have  a "successful  career and  future" Social media  and virtual  interactions  limiting real  life connection Parents Peers Not having  someone  to talk to Violent or  avoidant  behaviours Manifestations  in controlling  behaviours Social  metrics of  success School  systems not  providing  support Feeling like  one  amongst  many Materialism  and  comparison Disadvantages  due to race,  gender,  geography Labelling  and  judgement Disadvantages  due to race  and gender