![4
!7,(V*<(W$46,4$)$,&4(/,#(OD4) P*&)1#<
X1*4)$&'((.$46,4$)$,&X1*4)$&'((.$46,4$)$,&
P,&&*=)$&'(.$46,4$)$,&
K&.(.$.&Y)(<,1(Z14)(/$&.()"5)
)"*4*(5#*()"*(9*<(.*)*#8$&5&)4
,/()"*(6544$,&5)*(*86-,<**
L#*59$&'(/#**(,/()"*([*.(X1**&(*//*=)3
W$8$&$4"$&'([*)1#&4(
I&=#*54$&'(#*)1#&4($&
)"*(&*7(&,#85-
26*#$*&=*(=1#%*4 P,--5>,#5)$,&(=1#%*4
" $ ( ) 9( // ) ( " (
)"*(&*7(&,#85-
] !"*(:,7*#(,/(:1--
P,6<#$'")(^(OGDG(W*-,$))*(W*%*-,68*&)(__PC(K--(#$'")4(#*4*#%*.C((
`-*%*-4(3((=,",#)4;(.*%*-,6*#4;(*=,M4<4)*8(,/(65#)&*#4
"5#&*44$&'(&*)7,#9(*//*=)4(7"*#*(
)"*(8,#*(6*,6-*()"5)(65#)$=$65)*()"*(
'#*5)*#()"*(6,)*&)$5-(#*)1#&4](https://image.slidesharecdn.com/jsbpresentation-150712230155-lva1-app6892/85/JSB-presentation-4-320.jpg)
&*#4(
jG](https://image.slidesharecdn.com/jsbpresentation-150712230155-lva1-app6892/85/JSB-presentation-9-320.jpg)
JSB presentation
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
- 4. 4 !7,(V*<(W$46,4$)$,&4(/,#(OD4) P*&)1#< X1*4)$&'((.$46,4$)$,&X1*4)$&'((.$46,4$)$,& P,&&*=)$&'(.$46,4$)$,& K&.(.$.&Y)(<,1(Z14)(/$&.()"5) )"*4*(5#*()"*(9*<(.*)*#8$&5&)4 ,/()"*(6544$,&5)*(*86-,<** L#*59$&'(/#**(,/()"*([*.(X1**&(*//*=)3 W$8$&$4"$&'([*)1#&4( I&=#*54$&'(#*)1#&4($& )"*(&*7(&,#85- 26*#$*&=*(=1#%*4 P,--5>,#5)$,&(=1#%*4 " $ ( ) 9( // ) ( " ( )"*(&*7(&,#85- ] !"*(:,7*#(,/(:1-- P,6<#$'")(^(OGDG(W*-,$))*(W*%*-,68*&)(__PC(K--(#$'")4(#*4*#%*.C(( `-*%*-4(3((=,",#)4;(.*%*-,6*#4;(*=,M4<4)*8(,/(65#)&*#4 "5#&*44$&'(&*)7,#9(*//*=)4(7"*#*( )"*(8,#*(6*,6-*()"5)(65#)$=$65)*()"*( '#*5)*#()"*(6,)*&)$5-(#*)1#&4
- 5. 5 .'*(a P,#*([*%*#45- OG)" P*&)1#<3(614"(8,.* I&&,%5)*(,&()"*(*.'*(5&.()"*&(614"()"*(*.'*I&&,%5)*(,&()"*(*.'*(5&.()"*&(614"()"*(*.'* ),()"*(=,#*;()#5&4/,#8$&'(S",6*/1--<T()"*(=,#*C OD4) P*&)1#<3((61--(8,.* I&&,%5)*(,&()"*(*.'*S4T(>1)(&,7(-*)()"*(*.'* --()" ( () ()" ( .61--()"*(=,#*(),()"*(*.'*C OG)" P*&)1#<3(:14"(=,&,8<(M R),=94( P-544$=5-()#5&46,#)5)$,&(I&/#54)#1=)1#*(Q([: L ((R" / OD4) P*&)1#<3(:1--(=,&,8<(M 0-,74 =,86-*2;($&)*#4*=)$&'(*=,4<4)*84( -,,4*-<(=,16-*.;("$'"-<(.<&58$=(a L$'((R"$/) P-,1.( 5#="$)*=)1#*4 OD4) =*&)1#< 6#,=*44(&*)7,#94-,,4*-<(=,16-*.;("$'"-<(.<&58$=( "<>#$.(=-,1.4(Q(6"<4$=5-($&/#54)#1=)1#*4 5 Q(6#,%$.*#4 6#,=*44(&*)7,#94
- 6. 6 W#$%*#4(/,#(="5&'*(7$--(=5)5-<b*(/,1#( /1&.58*&)5-(.$4#16)$,&4 Capability of existing premise-based platforms to meet W$4#16)$,&(,/( O ` E p business needs K..#*44$&'(1&8*)(&**.4(,/( >14$&*44(*=,4<4)*84 [*4)#1=)1#$&'(,/()"*(I!( $&.14)#< ,)"*#($&.14)#$*4 D Differentiated value of cloud providers H*7(.*-$%*#<( 8,.*-4 < !"*(=14),8*#(4*'8*&)4(>*&*/$)$&'(8,4)(/#,8()"$4( .$4#16)$,&(5#*()<6$=5--<(=54"M4)#566*.;('#,7$&'( #56$.-<;(5&.(-5=9(,&M6#*8$4*(4166,#) R)5#)M164 RcL4 d$'"('#,7)"(*&)*#6#$4*4 .'*4(,/(*&)*#6#$4*4 D H*7(.*-$%*#<(8,.*-4 I55R(,&M.*85&.( R55R(/1&=)$,&5-$)<( _,7*#(16M/#,&)(=56$)5-(,1)-5<4 _,7*#(/$2*.(=,4)4 R6**.(),(4=5-* O U T C O M E
- 7. 7 2586-*4(,/(R55R(4*#%$=*4(>1$-)(,&(K+R;( e,,'-*(K66&'$&*(5&.(Force.com Storage Business Infrastructure Services Business Operations Services Customer Applications Content Hosting/DeliveryOrder /Payment Mgmt Application Management App Development Other Business Apps eCommerce Salesforce.com Extensions App Testing App Security Telephony Business Process Mgmt Social Applications Other: eMail, Portals, Publisher Content, Blogs, etc Other Commerce AppsApp Performance Monitoring K85b,&Y4(P-,1.(5&.(7*>(4*#%$=*4((SK+RT =#*5)*4(5&(*=,4<4)*8( )"5)(*&5>-*4(4)5#)164(),('*)(',$&'(/54)( 5&.(4=5-*(J1$=9-<C K&$8,),(4)5#)16(a S6*#4,&5-(c!f4T 7*&)(%$#5-(,&*(.5<(,&(05=*>,,93< 4=5-*.(/#,8(FG(4*#%*#4(),(FGGG(4*#%*#4 $&(Z14)(5>,1)(5(.5< ,&()"*(K85b,&(P-,1.
- 8. 8 +5#&$&' )"*(=-,=9(46**.(,/($&&,%5)$,&("54( #5.$=5--<(46*.(16? S$4(5&<,&*(6#*65#*.NT P-,1.(=,861)$&'('$%*4(4)5#)1643P-,1.(=,861)$&'('$%*4(4)5#)1643 A="5&=*(),(6#,%*()"*84*-%*4(7$)"(-$))-*(16/#,&)(g A&*5#-<($&/$&$)*(#*5=" A8*5&4(/,#(/54)($)*#5)$,& A6,7*#(),,-4(),()"*(*2)#*8* A=,&418*#(*-*=)#,&$=4(5("$'"()*="(.#$%*#A=,&418*#(*-*=)#,&$=4(5("$'"()*="(.#$%*# A75<4(),(*&'5'*($&(85)*#$5-(4=$*&=*(a 5> $&$)$,(.*4$'& e:h4(S=,16-*.T(i(=-,1.4( 5('58*(="5&'*#C I&()"*(RcL(4*'8*&);(7*(4**(-,,4*-<(=,16-*.(R55R( 4*#%$=*4(),(=#*5)*(5(/*.*#5)*.(85#9*)(,//*#$&'C ding bers Digitization of receipts and business cards Contact Management Email Marketing Bookkeeping Online Invoicing and Time Tracking (Rackspace) (Traditional and Virtual (Rackspace) (Amazon Cloudfront) (Amazon Web Services) Found memb (Rackspace) (Traditional and Virtual Datacenters) (Rackspace) (Amazon Cloudfront) (Amazon Web Services) Otherparticipating vendors
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jG;GGG U#$'$&5-(4",#)=,8$&'43( P1##*&)(5#="$)*=)1#*( 1&5>-*(),(4166,#)( =14),8*#Y4(6,-$=< H,(4)5&.5#.(75<(,/( $&= #6 #5)$&'(%*&. #4( h4*#4(S>O=T( :5#)&*#4( [*5#.*&( :-5)/,#8 $&=,#6,#5)$&'(%*&.,#4( $&),(6-5)/,#8 H,(75<(),(85$&)5$&( =,&)*2)(,/(5&($&)*#5=)$,& OC](8$--$,& :5#)&*#4( jG
- 10. 10 [*5#.*&(5.,6)*.(5(6,-$=<M>54*.;(,1)4$.*M$&( 566#,5="(),()#5&4/,#8*.()"*$#(5#="$)*=)1#* Previous Current Web AppWeb App Web Server Business Functionality Ecosystem participants Web Server Policy extension Ecosystem participants Policy P li Business Functionality Interaction Server/Container Functionality =,&4)#5$&) *&'$&* From: Application To: Platform Manually embed in code pointsPolicy Policy Customers Provider Partners I&(75%*(`;(*8*#'$&'(.*85&.4(,/(=,86-*2( *=,4<4)*84(Q(-5#'*(4=5-*(*&)*#6#$4*4(-*5.(),( 46*=$5-$b*.;(/*.*#5)*.(=-,1.($&/#54)#1=)1#5-(4*#%$=*4 - ` %*#)$=5-(=-,1.(4)5=94(4)5#)(),( 46*=$5-$b*($&),(",#$b,&)5-( -5<*#4(5&.(4*#%$=*4C( _5#'*(4=5-*( *&)#*6#$4*(I! U)"*#($&)*&4*; =,86-*2(=,861M )5)$,&5-()5494C P-,1.(4*#%$=*(6#,%$.*#4( *&"5&=*(.$//*#*&)$5)$,& *C'C;(&)*#6#$4*(W5)5(05>#$=B=-,1.4(a #*.*/$&$&'(5&5-<)$=(5#="$)*=)1#*4(i(e:h4 Se#**&6-18;(K4)*#(W5)5;(d$%*;(W#<5._IHXT
- 11. 11 !"*($&.14)#<(4)#1=)1#*(,/()"*(654)()7,(75%*4( 7$--(#*4)#1=)1#*($&),(/$%*(.$4)$&=)(-5<*#4 Business as a service (BaaS) Software as a service (SaaS) Enabling platform as a Application platform as a service (aPaaS) P,&)#,-(:,$&)4 service (ePaaS) Infrastructure as a service (IaaS) Enabling software as a service (eSaaS) [*8*8>*#()"$4('#56"N !"*(#$4*(,/()"*(&*7(&,#85- R !"*(#$4*(,/()"*(&*7(&,#85- RM=1#%* #56$.(4*)(,/(61&=)15)*.(8,%*4 S6,)*&)$5--<(&*%*#(*&.$&'T
- 12. 12 %*#<()7,(.5<4((7*(&,7(=#*5)*(54(81="( !"*(26-,4$,&(,/(W5)53 5-8,4)(>*<,&.(=,86#*"*&4$,& < .5< & 5 5 8 $&/,#85)$,&(54(7*(.$.(/#,8()"*(.57&(,/( =$%$-$b5)$,&(16(1&)$-( OGG`C _*)(8*(#*6*5)()"5)3(7*(=#*5)*(54(81="(6 $&/,#85)$,&($&()7,(.5<4(&,7(54(7*(.$.(/#,8( )"*(.57&(,/(85&()"#,1'"(OGG`C #$=(R="8$.);(PU(e,,'-* :#*.$=)5>-*((@@@@@@@@@@@@A(h&6#*.$=)5>-* R)#1=)1#*.(@@@@@@@@@@@@@A(R*8$M 4)#1=)1#*. L ( " (. ( ( " ( ( ( ( (. c56([*.1=*(Q(d5.,,6(a 5(&*7('58* +,#-.(,/(0-12 L#$&'()"*(.5)5(),()"*(=,861)*#(%4C(=,861)*#4(),(.5)5 DGG4(MDGGG4(,/((="*56(=,861)*#4 RX_(@@@@@AHURX_(i(RX_
- 13. 13 h4*(,/(e:h4(/,#('#56"$=4;(#$49(=5-=1-5)$,&;( 4=$*&)$/$=(=,861)$&'(a <*)(5&,)"*#('58*(="5&'*#CC 0*#8$(/*5)1#*4(4*%*#5-(85Z,#($&&,%5)$,&43 k(FDO(PhWK(=,#*4 k(HfIWIK(:5#5--*-(W5)5P5="*()*="&,-,'< k(HfIWIK(e$'5!"#*5.l(*&'$&* k(PP(4166,#)k(PP(4166,#) K(4$86-*(*2586-*(/#,8()"*(-54)((j(8,&)"4 U&(5(4)5&.5#.(_$&12(>,2(7$)"(5(4$&'-*(=5#.;($C*C;( 5>,1)(OFG(=,#*4;(5(,&*(>$--$,&(65)"(M )"5)m4(>$--$,&(M - - - "c,&)*(P5#-,(4$81-5)$,&(),,9(-*44()"5&(5(8$&1)*C I( "5%*(&*%*#(M 5&.(#*8*8>*#;(I("5%*(7"$)*("5$#(M 4**&( 5(,&*(>$--$,&(65)"(4$81-5)$,&(5))*86)*.(,&( 5&<)"$&';(-*)(5-,&*(,&(5(>,2()"5)(=,4)4(5>,1)( gOGGGC S5&.()"*(n(,/(=,#*4(Z14)(.,1>-*.(-54)(7**9TCg S5&. Z . . 5 T o,1(8*5&(4,8*)"$&'(8,#*(#5.()"5&($:5.N
- 14. 14 I&(75%*(E;($&.14)#<(46*=$/$=(=-,1.(4,-1)$,&4(7$--( *8*#'*(),(5..#*44(46*=$/$=(&**.4 E W$4#16)$,&(,/(( I&.14)#<(5&.( 85#9*)((4"56*#4 c ) ( > )( ) $ ( "$) ) ( E 6 &,&(I!($&.14)#$*4 c5)1#*;(#,>14)(*&)*#6#$4*(5#="$)*=)1#*( I&)*#,6*#5>$-$)<( P,--5>,#5)$,&(6-5)/,#84 _*%*#5'$&'(4=5-*(5&.(4=,6* 0$&5&=$5-;((&*#'<(S485#)('#$.4T;(c*.$5(Q(d*5-)"=5#* !"5&9(o,1 P*&)*#(/,#()"*(.'* W*-,$))*