JUMPSTART-1
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This document provides a 7-step guide for using Gbox to sell videos online for free. The steps include: 1) Signing up for a Gbox account; 2) Completing your profile; 3) Choosing a video; 4) Uploading the video; 5) Creating an offer for the video; 6) Emailing friends and family for feedback; and 7) Getting reviews from customers. Gbox is presented as an easy to use platform that allows users to upload videos, set pricing options, and sell videos online without needing their own website.
JUMPSTART-1
- 1. Jumpstart Your Video Business with Gbox presents…
- 2. www.gbox.com Page 1 You have a passion and you have built an incredible video library of content around just how awesome you are. You may even already have an audience who is interested in the type of information you’re providing through the stories, tips, advice and anecdotes in your videos. However, you don’t yet know how to make money from your content. Fear not! You are in the right place. You have taken the first step in downloading this free guide. Now, follow along as we teach you a SUPER simple way to start selling your videos, TODAY! We want to show you the simple method we use to sell our videos online: using Gbox. We started using Gbox because it is simple, fast and currently it is FREE. You have nothing to lose, and everything to gain! Ready to get started? START HERE It’s easy as… 1, 2, 3!
- 3. www.gbox.com Page 2 Step 1: Sign-up for Gbox account. Yes, it is that simple. Just click here to sign-up for your very own, free Gbox account. Enter your email address and create a password. You can even log-in using your existing social network account on Facebook, Google+, Twitter or LinkedIn. Gbox is simple to use and puts YOU in control of your video sales. Within minutes you’ll have an account and a built-in web platform to start making money from your videos. Once you are signed up for an account, move onto the next step.
- 4. www.gbox.com Page 3 Step 2: Complete your profile You want to create a profile that presses the “hot buttons” and emotional triggers of your target audience. If you are an organization, click on the “organization” tab next to the “individual” tab (see screenshot on the next page). Some examples of hot buttons: if you are trying to raise money for a non-profit, then you should try using a picture that resembles the cause (i.e. children who are hungry; children in hospitals; animals in cages, etc.). Or, if you are trying to accumulate a devoted audience for your makeup, health or fitness channel, try using a “before/after” picture to show how transformative your skills are. You’re a professional in your field? Upload a clear, professional headshot.
- 6. www.gbox.com Page 5 Step 3: Choose a Video This can get a bit tricky. Say that you have many different types of videos and you want to promote all of them. One way to promote your videos is through the use of themes. For example, try creating a “theme of the week” based on your consumers’ interests. Some examples: - A week where you interview multiple outside sources who give unique insights on your topic. - A week where you film your videos from a totally different location than you usually do. - Focus your week around a holiday or season (ie. Christmas, Summer, New Year’s resolutions, etc.) - The list is endless! Expert Tip: One way to find out what your target followers will pay for is simply by asking one of your current fans via email or phone. Better yet: interview them for one of your videos! Here is what you want to keep in mind: o Make sure your video is easy to understand. o Your video should be high quality with no sound problems. o Keep it short and concise. o Make sure it addresses an immediate problem your consumer is facing. o If you are making a video just for entertainment purposes, be sure to infuse humor into it. o Focus on your consumers and what they want. In return they will deliver value.
- 7. www.gbox.com Page 6 Step 4: Upload a video The next step is to upload your video into the Gbox portal. Doing so allows you to create your own video gallery. Whether you have a website or not, you will still be able to sell videos right from your unique Gbox channel. So get going! Start uploading your video content. The more content - the more opportunity for you to make money! Browse videos on your computer and find one that is a good fit for your consumer base. You can even use Dropbox to upload your videos.
- 8. www.gbox.com Page 7 Step 5: Create an offer This is where you really have to know your audience. The offer you create is based on their preferences and past purchasing behavior. Sometimes the best way to find out what they’re willing to pay for your videos is just by asking them. Try sending them a simple email asking them: “what is this content worth to you?” Then based on their answers, create an offer. Expert tip: Look up videos from other people who are targeting the same audience as you and see what they are charging for their content. 1. Start by uploading the video(s) you want to sell.
- 9. www.gbox.com Page 8 2. Then select a cover image that is most relatable to your target audience. This cover image is one of the first things your viewer sees when they come to your page, so you want to use it to convey your core message. If you already have a brand that is memorable, then your logo should be in the image as well. 3. Create a title using keywords people use to search for your video in their Google search. This may require you to do some competitive research. Find out which keywords your competitors are ranking for via SEMRush. 4. The description is the most important part of the process! Your consumers must know exactly what they are receiving, so make sure it includes popular keywords. You may want use UberSuggest if you are having a hard time coming with 5-6 keywords to use. 5. Your tags should consist of the 5 keywords that are in your title and description. Use keywords in your title so people can find you on Google. Add a very specific description so your audience knows exactly what they're receiving.
- 10. www.gbox.com Page 9 The pricing you want to use is determined by the previous purchase behavior of your target audience. o Use the “Fundraising” method when your video is for a cause. For example: If you want help raising money for an event or a philanthropy campaign you’re working on. o The “Name Your Price” option should be used when you are unsure of your pricing strategy. This allows the consumers to help point you in the direction of what your content is worth. o “Fixed Price” should only be used when you are already aware of the purchasing behavior of your target audience. Currently you can price your videos in US & CDN Dollars, Euros and British Pounds
- 11. www.gbox.com Page 10 Promotional Copies: How many copies do you want to give away for free? If you are confident about your video and the value of it, then you may want to bypass this part. Otherwise choose this based on your promotion initiatives. You can allow anyone who purchases your video to give up to 5 promotional copies away to whoever they want!
- 12. www.gbox.com Page 11 Season Passes: Offering different season passes to your viewers is a great way to incentivize your audience to buy. The more time your viewers opt-in for, the cheaper the pass is for them. For example, viewers can opt to view any of your videos for one-month for $25.99. Or, they can get a six-month pass for $59.99, or a one-year pass for $99.99! Obviously the most economical deal is the year pass, and all it takes is a click of a button for you to create this deal. You can make your season passes any price you want!
- 13. www.gbox.com Page 12 Step 6: Email Your Friends and Family Community building plays a huge role in video distribution. When you first look into buying a car, you test-drive it to make sure it fits your needs; that it is exactly what you want. This is your opportunity to receive feedback on your video from the people closest to you. Their feedback is a great jumping point from which you can improve future content. Once they see your video and fall in love with it, ask them to share with their extended network. This is how you start building a community around your videos. Here are the 3 stages of a community: o Friends and Family. o Friends of Friends of Friends. o Town Hall – Invite everyone to one place and connect consumers with other consumers.
- 14. www.gbox.com Page 13 Step 7: Reel the Reviews in When consumers watch your videos, what is the number one reason they may come back to watch it a second, third, fourth time? Would you ever watch a video again if it wasn’t good the first time? This is where value matters. The content you create should be a combination of your passion and what your consumers want. If the consumers get what they want, then they will deliver value back to you in other forms (testimonials, social proof, and reviews.) o Ask your consumers for what they thought of the video through comments and email. o Distribute the video on popular social networks and invite your connections to view your other videos. o Give, give, give! And then ask for a review. This means get out there and help others with your expert advice, answer questions on Q&A sites (Quora or Yahoo Answers), give advice, become a leader in your industry and then ask for a review.
- 15. Congratulations! You successfully made it through uploading your first video on Gbox.com! YOU ROCK! Want a Special Gift From Gbox? Click here to fill out a 1-minute survey! And we’ll send you a free gift!