Jys summit3-slideshare
- 1. THE PARAMOUNT IMPORTANCE OF VISUALS FOR MARKETING AND SELLING BUILDING PRODUCTS JasonYana President, JasonYana Studios, Inc.
- 2. Building Material Companies tend to work in silos, but what do we all share in common?
- 3. Our Products are the thing we all share in common.
- 4. We do the same thing with our customers, but what do they all have in common?
- 5. They NEED our products!
- 6. Our building products are the pivot point
- 7. THE MYTH OF LEARNING STYLES The old idea that some learn best from seeing, some from hearing and others by touching and feeling is a myth.
- 8. WE ARE ALLVISUAL LEARNERS Visual Processing 50% Other 50% Half of the brain is dedicated to processing visuals
- 10. The visual impression our product makes, has to be hugely important!
- 11. ONE-TENTH OF A SECOND Psychological studies tell us we make a first impression in just 1/10th of a second
- 12. That first impression is not always positive, is it?
- 13. IT’S WHY PEOPLE WEAR MAKE-UP The makeup industry - $265 billion a year, first impressions must be important
- 14. FIRST IMPRESSIONS APPLYTO PRODUCTS AND BRANDSTOO
- 15. DO PRODUCTS HAVE BODY LANGUAGE? 93% of communication is non-verbal Our customers are just people, people who are wired to react to visuals
- 17. Visuals are a Superhighway to the brain
- 18. What How & Why So for products, we need to visually demonstrate WHAT are product is, HOW it works and most importantly WHY someone should care.
- 19. ONE IMAGE CAN DOTHIS!
- 21. THE 4 MAINVISUALTOOLS 1. Images of Products 2. Images of Completed Projects 3. Technical Illustrations 4. Videos
- 22. IMAGES OF PRODUCTS McDonald’s knows the power of first impressions - images of their products in their marketing are carefully and intentionally presented
- 23. IMAGES OF SEEN PRODUCTS Use professional photography and 3d rendering to do the same with your products
- 24. IMAGES OF UNSEEN PRODUCTS Just because your product won’t be seen when the project is finished doesn’t mean it should not be presented beautifully.
- 25. IMAGES OF COMPLETED PROJECTS
- 26. Unseen products can be shown by using cutaway illustrations
- 27. What is under the floor of their dream kitchen?
- 28. What’s behind the walls of their dream kitchen?
- 29. TECHNICAL ILLUSTRATIONS When you make your details clear, refined, informative and beautiful - you inspire confidence. When someone uses your products, they are putting their reputation on the line. If you shy away from showing suggested details, or worse, if you don’t make them clear and accurate - you are at a serious disadvantage.
- 30. HELP ARCHITECTS USE PRODUCTS
- 34. Combine first impressions, visual appeal, technical prowess, performance and product usage in one powerful image.
- 35. 0º F Outside Inside 70º F Dewpoint (50% RH,70º F) Location of condensation and Frost Interior sheathing Exterior sheathing Just because you are talking about boring dew points does not mean you have to make a boring visual
- 36. Hey, your customers have a tough job, if you create beautiful details like this for them, won’t they trust you? Won’t they trust that your products will work well? Did we just turn our boring technical details into a world- class customer service asset? And wait, did we just turn a detail into a marketing and sales too?
- 37. Let’s talk about the power of video to do all these things better
- 38. MY SECRET WEAPON Let me introduce you to my wife, Lizzy. She is my secret weapon. She has a beautiful mind. She is a true rainmaker with very little patience for BS. She won’t sit and watch a boring, overly technical marketing video.
- 39. THE WIFETEST When I put a two minute building material sales video in front of her and if she watches the whole thing without giving me “the look” and if she gets what the video is demonstrating, we have success!
- 40. EXAMPLE OF A SHORT BUILDING MATERIAL MARKETINGVIDEO
- 42. EXAMPLE OF A 3D ANIMATED INSTALLATION INSTRUCTIONVIDEO
- 43. LIST OF USES FORVISUALIZATIONS
- 44. WEB SITE - HERO IMAGE
- 45. WEB SITE - FEATUREDVIDEO
- 48. TRADE SHOWS
- 49. ADVERTISING
- 52. POINT OF SALE COLLATERAL
- 53. THE ENTHUSIASM RULE Your customers enthusiasm for your products cannot exceed yours