K8 Welcome from Kenshoo CEO
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The document presents an overview of Kenshoo's strategies and innovations in digital marketing from 2006 to 2013, emphasizing search intent, social interaction, and customer targeting. It highlights the importance of closed-loop targeting, universal integration, and dynamic attribution for optimizing marketing efforts. The CEO, Yoav Izhar-Prato, concludes with a focus on core values and customer engagement.
K8 Welcome from Kenshoo CEO
- 1. | Kenshoo: Proprietary and Confidential 1 Welcome Yoav Izhar-Prato – CEO, Kenshoo
- 2. | Kenshoo: Proprietary and Confidential 2
- 3. | Kenshoo: Proprietary and Confidential 3
- 4. | Kenshoo: Proprietary and Confidential 4 Search: Capturing Intent 2006 2007 2008 2009 2010 2011 2012
- 5. | Kenshoo: Proprietary and Confidential 5 Search: Capturing Intent 2006 2007 2008 2009 2010 2011 2012
- 6. | Kenshoo: Proprietary and Confidential 6 Social: Driving InteractionSearch: Capturing Intent Social: Driving Interaction 2006 2007 2008 2009 2010 2011 2012
- 7. | Kenshoo: Proprietary and Confidential 7 Search: Capturing Intent Social: Driving Interaction 2006 2007 2008 2009 2010 2011 2012
- 8. | Kenshoo: Proprietary and Confidential 8 Search: Capturing Intent Social: Driving Interaction 2006 2007 2008 2009 2010 2011 2012
- 9. | Kenshoo: Proprietary and Confidential 9 Closed-loop Targeting 2013 Discover and reach your customers wherever they are.
- 10. | Kenshoo: Proprietary and Confidential 10 Universal Integration 2013 Know what’s around you. RETARGETING AD SERVERS WEB ANALYTICS TAG MANAGEMENT E-COMMERCE CRM CALL TRACKING DISPLAY EMAIL AFFILIATES MOBILE COMPARISON SHOPPINGPLACES
- 11. | Kenshoo: Proprietary and Confidential 11 Dynamic Attribution Count right… Plan right… Execute better! 2013
- 12. | Kenshoo: Proprietary and Confidential 12 Scenario Planning 2013+ Seize opportunities against your business KPIs. Look forward and set your investment strategy. Reach your customers where they are going to be…
- 13. | Kenshoo: Proprietary and Confidential 13 Infinite OptimizationTM
- 14. | Kenshoo: Proprietary and Confidential 14 StayingTrue to our Core Values Kenshoo office Satellite location Invent and then re-invent Love what you do Be real
- 15. | Kenshoo: Proprietary and Confidential 15 Thank You! Yoav Izhar-Prato@kenshoo.com