The document discusses how The New York Times stores all published content in Apache Kafka. It describes how the Times previously used an API-based architecture with different data schemas for each service, which led to inconsistencies. The new approach establishes a single source of truth (Kafka) with a normalized schema. All content is stored as a log in Kafka, then denormalized logs and special-purpose logs are replicated from the main log. This allows content to be efficiently accessed and ensures consistency across services. The implementation uses Google Cloud infrastructure and passive replication across regions. Key lessons are that log-based architectures are new, managed Kafka would help, and it will take time to transition all services.