Kaleidoscope_FactSheet
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This document provides an overview of an innovation and product design firm called Kaleidoscope. It summarizes Kaleidoscope's services and approach, which involves leveraging multidisciplinary expertise in consumer insights, healthcare, and technology to develop purpose-driven innovations. Examples are provided of projects conducted for clients in various industries, demonstrating how Kaleidoscope's approach helped solve problems and drive growth through new product and packaging designs, retail experiences, and more.
Kaleidoscope_FactSheet
- 3. Background Headquartered in Cincinnati, we are an innovation and product-design firm with more than 80 employees.We help our clients succeed by leveraging our expertise at the intersection of consumer insights, technology and health and wellness to improve the lives of customers. Multidisciplinary Expertise Our deep expertise at the intersection of consumer insights, healthcare and technology gives us the vision to apply the best ideas from diverse industries. Proof of Partnerships Over 90% of our relationships have spanned more than 10 years. Our awards are not statuettes; our awards are our partners’ achievements. Our success is their ROI. Consumer Insights Distilled We start with a deep understanding of the consumer, category and competition. Our rigorous and repeatable research process creates actionable design insights that lead to a clear path forward. Rapid Prototyping and User Testing We speed innovation to market with our strategic thinking, in-house laboratory and iterative engineering, prototyping and user testing capabilities. Purpose-Driven Innovation™ Beyond aesthetic appeal, our focus is to improve the human experience. It drives us to deliver meaningful solutions that engage people.This leads to growth for our partners. ourphilosophy We design for people.Whether we are inventing a medical device that reduces recovery time or helping shape the future of consumer goods, we start with a deep understanding of users’ needs and our partners’ challenges.We fuse this with our rich expertise in cultural trends, physiology, psychology and the latest technology to deliver solutions that improve lives. We call this Purpose Driven Innovation.™ ourdifference We bring diverse disciplines into all phases of our innovation process to create transformational solutions at the intersection of consumer insights, emerging technology and health & wellness.We offer: Our Difference
- 4. Harnessing diverse disciplines and embracing iteration, the Kaleidoscope process turns innovation into a repeatable and sustainable process.We see challenges as new opportunities to launch change. Ourfastandnimble innovationmachine Research, Insights & Strategy We work with you to identify consumer behaviors and needs and turn them into actionable insights. Innovation Services Front end innovation services identify opportunities, re-invent existing product lines or build capabilities within your organization. Product Design Using consumer insights, market trends and our core knowledge, we design products people love. UX Design We create experiences that allow technology to “get out of the way” of building relationships with consumers. Engineering Our technical expertise accelerates initiatives from early- stage concepts to manufacture-ready designs. OURSERVICES/EXPERTISE
- 5. ourpeople Our diverse team of 80+ individuals includes: • Insight & Market Researchers • Experimental Psychologists • Human Factors Engineers • Industrial Designers • User Experience Designers • Biomedical Engineers • In-House Clinicians • Mechanical Engineers • Global Marketing Experts
- 6. Tide Pods MakingLaundryPop procter&gamble CHALLENGE P&G approached us with the opportunity to create something new that would feel familiar: A dissolvable pod that would blend detergent, brightener and stain fighter into one unit-dose package, and reinvent the way people do laundry. Solution Kaleidoscope’s design helped develop a unit-dose pod that is easy to transport and pre-measured for effectiveness. Results Consumers have responded with delight to the simple, intuitive pods and the rounded container, which reinforces the pod’s iconic design and underscores the positive feelings associated with the pod experience. Kaleidoscope helped P&G reinvent the laundry category with breakthrough innovation that engages consumers as brilliantly as it cleans.
- 7. Snacking Reimagined EmpoweringPeoplewithPortions GLOBAL FOODCOMPANY CHALLENGE A confectionary company wanted to address consumers’ needs for snacking-over-time and spontaneous sharing while facilitating portion control and increasing chocolate enjoyment. Solution Using an iterative approach, Kaleidoscope conduct research with consumers and created concepts that addressed consumers’ needs. Results Designs communicated and facilitated these snacking needs. Consumers savored easier portion control and the right size at the right price. Kaleidoscope partnered with a global food company to create packaging and messaging to better address consumers’ needs for snacking-over-time and spontaneous-sharing.
- 8. BabyGates BringingStrategytoHomeSafety evenflo CHALLENGE Evenflo asked Kaleidoscope to strategize and design a complete line of gates to win business atTarget. Solution Kaleidoscope partnered seamlessly with a multiple Evenflo vendors to create a full spectrum of line-review-ready gates and displays. Results Kaleidoscope’s designs and strategy helped set the direction for the category. “The best line review we ever experienced,” - Evenflo Project Lead. Kaleidoscope partnered seamlessly with a network of providers to create a strategy and bring to life a full range of line-review-ready baby gates for Evenflo.
- 9. Point of Purchase ConnectionwithConsumers amana CHALLENGE A shrinking retail footprint made it impossible for the client to deliver their “eco/frugality” message consistently across online and retail. Solution By leveraging Kinect gaming technology from our Microsoft relationships, we created an entirely new “smart” retail experience that shows precise product benefits based on consumer interaction. Results Sales have increased 40% in locations where the displays are deployed. Leveraging Kinect gaming technology, we created an entirely new “smart” retail experience to help Amana combat a shrinking retail footprint and deliver their eco-frugality brand message.