Happy Paths: UX Tested, Unicorn Approved -- Katie Swindler
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The document discusses user experience testing and improving user flows. It notes that the competitor's voicemail setup takes 7 steps while the discussed system takes 32 steps. It advocates placing the "Get a Trial" call to action higher in lists to guide users along a natural path to their goal. In conclusion, the document emphasizes the importance of user testing to create happy and reliable user experiences.
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Happy Paths: UX Tested, Unicorn Approved -- Katie Swindler
- 1. Happy Paths: UX Tested, Unicorn Approved Katie Swindler, UX Director
- 3. Red route
- 4. Red route 27%More Reliable 10%FASTER 6%Less Accidents Bus Route Improvements
- 5. Red route
- 6. Red route
- 8. Business Goals & User Goals
- 9. Red route
- 10. Red route
- 11. Red route
- 12. Red route
- 13. Red route It takes our users 32 Steps To set up voicemail On our competitor's System it only takes 7 Steps
- 14. 404 Error Page404 Error Page Get a DemoGet a Demo
- 18. “Get a Trial” is last in list so it’s a natural path right to goal VEW NEXT FEATURE
- 19. In conclusion
- 20. Red route