Keller Williams provides customizable lead generation campaigns through their eEdge, 12 Direct, and Buyer and Seller 8x8 platforms to help agents grow their database. Agents receive online international exposure through their KW website and other listing partner sites. Only the agent will receive leads generated from their own listings. KW offers automated marketing campaigns and CRM tools like eEdge to instantly notify agents of new leads and integrate them into their marketing workflows. This helps agents provide immediate response to customers' needs.