Kenya Today Pp
- 2. What is Kenya Today Kenya Today is a National Weekly Newspaper published and managed by the Department of Information and Public Communications. It is a channel for Dissemination of Development Content gathered and processed by Information Officers within the Department and Public Relations officers deployed by the Department to all Government ministries. Kenya Today uses KNA officers spread throughout the country
- 3. Why Kenya Today Kenya Today informs the public on Government Development Agenda and Development Projects taking place in various sectors of the economy. It also expounds on Government Policies, Programs, Projects and Strategies. Kenya Today seeks to cover comprehensively, Government Ministries and Parastatals. The paper gives in-depth analysis of the role they play in development and growth of our economy towards the attainment of vision 2030.
- 4. What Kenya Today Stands For An authoritative official Government publication that articulates Government Policies and Programs. Focus on Outstanding Government Programs and Projects that have changed the lives of the people in the rural areas. Focus on Development Issues revolving through out the country and in particular the CDF, LATF, ESP and other Development Funds and Initiatives. Entrenching the culture of Development Journalism. Mobilize Communities for Development and Give Voice to the Citizens.
- 5. KT content The paper is a 48 page weekly with Nationwide circulation selling at Ksh. 30 per copy. The content of KT is divided into 7 main parts as follows: General News – National in Character News – from the Counties Inside Government – covering Weekly Government Activities Editorial Opinion pages – Weekly Issues International and Diplomacy Soft features Sports
- 6. Online Edition Kenya Today’s online platform is www.kenyatoday.co.ke for a virtual presence catering for: The IT savvy, Kenyan foreign missions, Diaspora It also links with: All Ministry Portals KNA video footage (through YouTube) Social networks (Face book, Twitter, MySpace) The online version will have a window for breaking news and analysis as well as SMS breaking news This platform will create a platform for Internet marketing
- 7. Character Of Kenya Today High quality news content Development focused Factual Non-sensational Authoritative Available in all parts of Kenya Online Edition 100-1 25,000 copies Monthly. Over 700,000 readers monthly
- 8. Current Target Audience All Government Ministries State Corporations All Embassies in Nairobi All Kenya’s Foreign Missions abroad General Public 70% of its readership falls within urban areas. 60% of its readership are Key Policy Makers. It provides extremely high AB readership
- 9. Kenya Today Image High quality Development focused Consistent Reliable Dependable Flexible First class Editorial Content
- 10. Areas of Partnership We can develop supplements together which will be edited to the highest professional standards and widely circulated You can supply us with news and information from time to time on your activities You can advertise in the paper We can profile your institutions by developing good feel articles Kenya Today can serve as a research platform where scholarly papers are published as well as a source of research data and information
- 11. . Thank you