Kevin and jeff twitter 102final
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The document provides guidance on developing a Twitter strategy, including when to tweet, what to tweet, how to find people to follow, how to get people to follow you, how to be engaging, and how to measure success. It discusses topics like using hashtags and photos, following those who follow you, responding to others, and starting conversations. The document also includes a case study on using Twitter for a patient advisor group and emphasizes regular communication, promotion, and using analytics to measure engagement.
Kevin and jeff twitter 102final
- 1. Twitter 102: Planning Your Route April 8, 2015 #HelloMyNameIs @tweetvandijk @kevin4quality @banff_squirrel
- 2. #ABTwitter102 | @tweetvandijk @kevin4quality @banff_squirrel April 8, 2015 Before We Begin… Share what you are learning, ask questions or chat with others on Twitter! #ABTwitter102
- 3. The ability to connect with innovators, leaders, change agents and rebels from anywhere in the world and the capacity to learn, share and facilitate ongoing networks on any topic is critical. Silo busting, barrier removing and honest engagement are the values I see already in my infancy with twitter. Ping Mason-Lai @ping_ml Director, Engagement and Patient Experience, AHS, Edmonton
- 5. #ABTwitter102 | @tweetvandijk @kevin4quality @banff_squirrel April 8, 2015 Before We Begin… Chat box: how’s it gone since Twitter 101?
- 6. #ABTwitter102 | @tweetvandijk @kevin4quality @banff_squirrel April 8, 2015 First Things First Adapted from: Josh Bernoff
- 7. @tweetvandijk Goal To create a network of “change agents” which exchanges ideas and new innovations in healthcare reform. Technology Choice - Twitter: keep a pulse on emerging trends and upcoming theories for change leadership - Linked In: to stay informed but to socialize my professional network to upcoming change leadership methods and discussions. Evaluation/Questions? - Do I receive emerging ideas and literature through these venues? - Am I growing my network and making connections for my work?
- 8. #ABTwitter102 | @tweetvandijk @kevin4quality @banff_squirrel April 8, 2015 Common Twitter Strategy Topics When to tweet? What to tweet? How to find people to follow? How to get people to follow you? How to be engaging? How do I measure my success?
- 9. #ABTwitter102 | @tweetvandijk @kevin4quality @banff_squirrel April 8, 2015 Common Twitter Strategy Topics When to tweet? What to tweet? How to find people to follow? How to get people to follow you? How to be engaging? How do I measure my success? Many of these are related to each other.
- 10. #ABTwitter102 | @tweetvandijk @kevin4quality @banff_squirrel April 8, 2015 When to Tweet • It’s up to you • Experiment, but pay attention to the results • Some content is more timely than other content • If possible, try to spread them out
- 11. #ABTwitter102 | @tweetvandijk @kevin4quality @banff_squirrel April 8, 2015 When to Tweet
- 12. #ABTwitter102 | @tweetvandijk @kevin4quality @banff_squirrel April 8, 2015 What to Tweet • What type of content do you like? • Okay to tweet about popular content, but try adding your own spin • Remember to assess what your followers are liking
- 13. #ABTwitter102 | @tweetvandijk @kevin4quality @banff_squirrel April 8, 2015 What to Tweet Links • Keep them short (ow.ly or bit.ly) • Correlation between # of links people tweet and # of followers they have • Try putting them about 25% of the way through your tweet Thanks: Dan Zarrella
- 14. #ABTwitter102 | @tweetvandijk @kevin4quality @banff_squirrel April 8, 2015 How to Find People to Follow • Hashtags - symplur.com/healthcare-hashtags/ • People tweeting from conferences • People following people/organizations that you follow • Lists that you and similar people/organizations belong to
- 15. #ABTwitter102 | @tweetvandijk @kevin4quality @banff_squirrel April 8, 2015 What to Tweet Photos • Use Twitter.com* • Adding a photo can increase RTs by 35%** • Remember: fewer characters left to type • Keep them horizontal (220px x 440px is best)*** Thanks: *Twitter, **Dan Zarrella and ***Constant Contact
- 16. #ABTwitter102 | @tweetvandijk @kevin4quality @banff_squirrel April 8, 2015 How to Find People to Follow - lists Thanks: *Twitter and **Journalist’s Resource
- 17. #ABTwitter102 | @tweetvandijk @kevin4quality @banff_squirrel April 8, 2015 How to Get People to Follow You • In addition to the previous tips… • Follow people who follow you • Go out and follow people • Connect with people
- 18. #ABTwitter102 | @tweetvandijk @kevin4quality @banff_squirrel April 8, 2015 How to be Engaging? • Respond to others’ tweets • Give credit to sources • Crowdsource / ask questions • Don’t go too long without tweeting
- 19. #ABTwitter102 | @tweetvandijk @kevin4quality @banff_squirrel April 8, 2015 How to be Engaging? • Be polite • Acknowledge your followers • Use DMs for personal conversations • Don’t just tweet about your own stuff Thanks: Marie Ennis-O'Connor
- 20. #ABTwitter102 | @tweetvandijk @kevin4quality @banff_squirrel April 8, 2015 @banff_squirrel Cough twice, then tweet.
- 21. Humour can be a twitter tool, or lead to this...
- 22. Transparency is key. But be careful what you ask for. As part of an ad campaign, SeaWorld, which has been heavily criticized for its treatment of captive orca whales, created a website to answer the public's questions. Using #AskSeaWorld, Twitter users can ask anything
- 23. Helpful Hints? Starting a tweet with @thepersonyouaretweeting will only be seen by followers of both your and their accounts. If you add punctuation to the start, it will be seen by the public. Optimize your profile with good photos and strong, concise bio. Images uploaded to your tweet will show up in the newsfeed. Links to Instagram posts or Facebook posts will just show as URL’s Engagement is key to building an audience. Reply to all questions, retweet good content from peers, initiate conversations rather than just react. 3rd party platforms allow you to have multiple search columns. I like ‘Tweetdeck’and Hootsuite is popular as well. Both of these are free. Make lists of groups or people to follow. You can then see the tweets just from this select group , making it easier to monitor/respond. These lists can be public or private. My lists include ‘local hotels’, ‘Calgary media’, etc. Follow twitter accounts that are relevant to your own account. Allows them to be aware of your account and possibly engage with it. Automated direct messages to new followers are not well received, even if it is a ‘thanks’ It is fine to post the same/similar tweet multiple times over the course of the day. Your tweets will only be seen by a fraction of your followers for each post.
- 24. Who is using or thinking of using twitter for your cause? Any questions for the panelists?
- 25. #ABTwitter102 | @tweetvandijk @kevin4quality @banff_squirrel April 8, 2015 Case Study: Patient Advisors • Is Twitter right for your group? POSTE • Is there a community already out there? • Is there a community you can learn from? • What are your objectives?
- 26. #ABTwitter102 | @tweetvandijk @kevin4quality @banff_squirrel April 8, 2015 Case Study: Patient Advisors • One account or many? If one, be organized • Give time for the community to develop • Have a regular time to meet up – and invite others • Amplify your content and messages • Promote, promote, promote
- 27. #ABTwitter102 | @tweetvandijk @kevin4quality @banff_squirrel April 8, 2015 Analytics • Twitter: Profile visits, mentions, top tweets • HootSuite: Clicks, RTs, favourites, replies • Symplur: hashtags
- 28. #ABTwitter102 | @tweetvandijk @kevin4quality @banff_squirrel April 8, 2015 Analytics Chat box: what’s still making you nervous about joining Twitter? Is there any help or support you need after this webinar?
- 29. Kevin Smith @kevin4quality Marlies van Dijk @tweetvandijk Jeff Mitchell @banff_squirrel
Editor's Notes
- #5: Only one way to do this and that is through civic engagement