Keygro Introduction ENGLISH
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The document outlines strategies for network and loyalty marketing, emphasizing the importance of customer retention in enhancing profitability. It details methods for capturing customer information and automating communication to drive engagement and sales. The text also highlights the significance of integrating sales and marketing across various channels and showcases the services offered by the company to improve customer relationships.
Keygro Introduction ENGLISH
- 1. Network and loyalty marketing Grow your network of contacts Drive sales Keep every customer Mattias Hagman mattias@keygro.se +46-723-299798 For showrooms, retail and service
- 3. LÖNSAMMARE KUNDRELATIONER ENGAGERA OCH NÅ UT FÖR
- 6. Having the right focus? Ack. share remaining Best practice Example After 1 yr 97% 80% After 2 yrs 94% 64% After 3 yrs 91% 49% “only 5% increase of the retention rate for existing customers can increase profitability with more than 25-95%” Source: study Harward Business Review
- 7. How it works We help implement customer programs Capture customer information that you own yourself Communicate and sell without lifting a finger You get control! Read rate Facebook posts 12% Read rate emails 20% Read rate Tweets 29% Read rate SMS 98%
- 8. OFFERS, CAMPAIGNS AND RETENTION TOOLS S M A R T A U T O M AT I O N CUSTOMER INFORMATION
- 9. Capturing physical meetings using a tablet In-store Showrooms Events
- 10. Smart text message interactions - example David was interested and texted the keyword “MAGIC” David received and clicked his personalized link David is now captured as a contact / has updated his data in the CRM What should happen for next for David as a result of this touch point? • Sent personal message? • Turn on a limited offer? • Add to segmentation group? • Automate your actions
- 11. Integrate social media - example
- 12. In-store visibility and service tool for staff • Meet & greet customer personally • Manage loyalty club • Manage offer redemptions • Speedy communication control
- 13. Integrate sales with marketing in all channels Physical Mobile Web / Online
- 14. Successful combination of old and new Table tents or adverts pointing to digital Friend cards – identifying the right customers to receive
- 15. Your marketing assistantAbout us • European set-up w Citygro • We get you started • We inspire results • We can drive your results “Marketing doesn’t end when customers walk through the door; it begins.” • Focus on simplicity • Proven solution • 1000’nds of businesses as customers
- 16. Thank You “We eat loyalty marketing for breakfast. Let me know if you want any!” Mattias Hagman mattias@keygro.se +46-723-299798