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CONNECT	
  2015	
  
Stephen	
  Feloney,	
  Director	
  of	
  Product	
  Management	
  
Digital	
  Performance	
  Intelligence	
  
Compe&&ve	
  performance	
  benchmarking	
  &	
  	
  
third-­‐party	
  services	
  benchmarking	
  
CONNECT	
  2015	
  
The	
  Numbers	
  
	
  ©	
  2015	
  Keynote	
  Systems	
  	
  |	
  	
  2	
  
250	
   1	
   1/3	
   2/3	
  
CONNECT	
  2015	
  
Speed	
  
	
  ©	
  2015	
  Keynote	
  Systems	
  	
  |	
  	
  3	
  
250	
   1	
   1/3	
   2/3	
  
When	
  is	
  fast,	
  fast	
  enough?	
  
	
  
Milliseconds	
  
CONNECT	
  2015	
  
Constantly	
  improving	
  
	
  ©	
  2015	
  Keynote	
  Systems	
  	
  |	
  	
  4	
  
250	
   1	
   1/3	
   2/3	
  
Daily/Weekly	
  
1	
  
CONNECT	
  2015	
  
Third-­‐party	
  services	
  
	
  ©	
  2015	
  Keynote	
  Systems	
  	
  |	
  	
  5	
  
250	
   1	
   1/3+	
   2/3	
  
Content	
   Performance	
  
CONNECT	
  2015	
  
The	
  numbers	
  
	
  ©	
  2015	
  Keynote	
  Systems	
  	
  |	
  	
  6	
  
250	
   1	
   1/3	
   2/3	
  
Milliseconds	
   Daily/Weekly	
   Content	
   Performance	
  
1	
   +
CONNECT	
  2015	
  
Digital	
  Business	
  OpSmizaSon:	
  Products	
  
	
  ©	
  2015	
  Keynote	
  Systems	
  	
  |	
  	
  7	
  
BUSINESS	
  OUTCOMES	
  
BIG	
  DATA	
  &	
  INTEGRATIONS	
  
	
  	
  	
  	
  DIGITAL	
  PERFORMANCE	
  INTELLIGENCE	
  
QUALITY	
  
	
  
PERFORMANCE	
  
	
  
INDUSTRY	
  
SCORECARDS	
  
Digital	
  Performance	
  Intelligence	
  
Performance	
  Benchmarking	
  
Performance	
  ROI	
  
Services	
  and	
  Insights	
  
Quality	
  
Mobile	
  TesSng	
  
Load	
  TesSng	
  
Performance	
  
Mobile	
  App	
  Monitoring	
  
Web	
  Monitoring	
  
Both	
  Real	
  User	
  and	
  Ac&ve	
  	
  
Industry	
  Scorecards	
  
Industry	
  Benchmarks	
  
CompeSSve	
  Research	
  
CONNECT	
  2015	
  
Digital	
  Business	
  OpSmizaSon:	
  Products	
  
	
  ©	
  2015	
  Keynote	
  Systems	
  	
  |	
  	
  8	
  
BUSINESS	
  OUTCOMES	
  
BIG	
  DATA	
  &	
  INTEGRATIONS	
  
	
  	
  	
  	
  DIGITAL	
  PERFORMANCE	
  INTELLIGENCE	
  
QUALITY	
  
	
  
PERFORMANCE	
  
	
  
INDUSTRY	
  
SCORECARDS	
  
Digital	
  Performance	
  Intelligence	
  
Performance	
  Benchmarking	
  
Performance	
  ROI	
  
Services	
  and	
  Insights	
  
Quality	
  
Mobile	
  TesSng	
  
Load	
  TesSng	
  
Performance	
  
Mobile	
  App	
  Monitoring	
  
Web	
  Monitoring	
  
Both	
  Real	
  User	
  and	
  Ac&ve	
  	
  
Industry	
  Scorecards	
  
Industry	
  Benchmarks	
  
CompeSSve	
  Research	
  
CONNECT	
  2015	
  
Digital	
  Performance	
  Intelligence	
  
	
  ©	
  2015	
  Keynote	
  Systems	
  	
  |	
  	
  9	
  
Rum	
  
Exit	
  Rate	
  (Calculated)	
  
Revenue	
  From	
  Adobe	
  
A	
  unique	
  analySc	
  soluSon	
  built	
  to	
  give	
  digital	
  owners	
  and	
  IT	
  performance	
  
professionals	
  the	
  data	
  and	
  insight	
  they	
  need	
  to	
  speak	
  a	
  common	
  language	
  
anchored	
  around	
  the	
  customer’s	
  experience	
  and	
  business	
  outcomes.	
  	
  	
  
CONNECT	
  2015	
  
Introducing	
  Performance	
  Benchmarking	
  
	
  ©	
  2015	
  Keynote	
  Systems	
  	
  |	
  	
  10	
  
Detailed	
  performance	
  and	
  availability	
  metrics	
  vs.	
  compeStors	
  for	
  page	
  level	
  and	
  component	
  level	
  metrics	
  
•  Are	
  my	
  compeStor’s	
  customer	
  experience	
  beher	
  than	
  my	
  own?	
  	
  
•  How	
  does	
  my	
  pre-­‐release	
  site	
  and	
  content	
  compare	
  to	
  my	
  producSon	
  site?	
  
•  What	
  design	
  choices	
  have	
  I	
  made	
  that	
  have	
  the	
  biggest	
  impact	
  on	
  my	
  performance?	
  Can	
  I	
  learn	
  from	
  what	
  my	
  compeStors	
  have	
  
done?	
  
•  How	
  are	
  each	
  of	
  my	
  third-­‐parSes	
  services	
  impacSng	
  my	
  performance?	
  My	
  compeStors	
  performance?	
  	
  Are	
  their	
  alternaSves?	
  
LocaSons	
  
Device	
  
Type	
  
Overall	
  
Performance	
  
Performance	
  By	
  
Time	
  
Overall	
  third-­‐party	
  
performance	
  by	
  
category	
  
Overall	
  third-­‐party	
  
service	
  
performance	
  	
  
CONNECT	
  2015	
  
The	
  Product	
  
CONNECT	
  2015	
  
Compare	
  Performance	
  to	
  CompeStors	
  
	
  ©	
  2015	
  Keynote	
  Systems	
  	
  |	
  	
  12	
  
CONNECT	
  2015	
  
Compare	
  the	
  Component	
  Breakdowns	
  
	
  ©	
  2015	
  Keynote	
  Systems	
  	
  |	
  	
  13	
  
CONNECT	
  2015	
  
Compare	
  the	
  Component	
  Breakdowns	
  
	
  ©	
  2015	
  Keynote	
  Systems	
  	
  |	
  	
  14	
  
CONNECT	
  2015	
  
Drill	
  Down	
  to	
  an	
  Individual	
  3rd	
  Party	
  Service	
  
	
  ©	
  2015	
  Keynote	
  Systems	
  	
  |	
  	
  15	
  
CONNECT	
  2015	
  
Third-­‐Party	
  Service	
  Benchmarking	
  
	
  ©	
  2015	
  Keynote	
  Systems	
  	
  |	
  	
  16	
  
CONNECT	
  2015	
  
The	
  market	
  responds	
  
	
  ©	
  2015	
  Keynote	
  Systems	
  	
  |	
  	
  17	
  
Keynote	
  Digital	
  Performance	
  Intelligence	
  is	
  well	
  
aligned	
  with	
  the	
  key	
  industry	
  trend	
  of	
  focusing	
  on	
  the	
  
end-­‐user	
  experience…	
  	
  
Keynote	
  is	
  demonstra?ng	
  thought	
  
leadership	
  and	
  the	
  ability	
  to	
  execute	
  on	
  
its	
  product	
  vision…	
  
Keynote's	
  service	
  posiSons	
  it	
  one	
  step	
  ahead	
  of	
  its	
  
compeStors	
  because	
  of	
  its	
  comprehensive	
  approach	
  
that	
  looks	
  at	
  the	
  end-­‐user	
  experience	
  across	
  all	
  
channels	
  and	
  across	
  all	
  touch	
  points.	
  
20,000	
  	
  
reads	
  
CONNECT	
  2015	
  
Thank	
  you	
  
QuesSons?	
  
CONNECT	
  2015	
  
Seth	
  Voorhies,	
  Director	
  of	
  Digital	
  Performance	
  Insights,	
  Keynote	
  
Performance	
  in	
  the	
  Real	
  World	
  

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Keynote Connect 2015: Digital Performance Intelligence

  • 1. CONNECT  2015   Stephen  Feloney,  Director  of  Product  Management   Digital  Performance  Intelligence   Compe&&ve  performance  benchmarking  &     third-­‐party  services  benchmarking  
  • 2. CONNECT  2015   The  Numbers    ©  2015  Keynote  Systems    |    2   250   1   1/3   2/3  
  • 3. CONNECT  2015   Speed    ©  2015  Keynote  Systems    |    3   250   1   1/3   2/3   When  is  fast,  fast  enough?     Milliseconds  
  • 4. CONNECT  2015   Constantly  improving    ©  2015  Keynote  Systems    |    4   250   1   1/3   2/3   Daily/Weekly   1  
  • 5. CONNECT  2015   Third-­‐party  services    ©  2015  Keynote  Systems    |    5   250   1   1/3+   2/3   Content   Performance  
  • 6. CONNECT  2015   The  numbers    ©  2015  Keynote  Systems    |    6   250   1   1/3   2/3   Milliseconds   Daily/Weekly   Content   Performance   1   +
  • 7. CONNECT  2015   Digital  Business  OpSmizaSon:  Products    ©  2015  Keynote  Systems    |    7   BUSINESS  OUTCOMES   BIG  DATA  &  INTEGRATIONS          DIGITAL  PERFORMANCE  INTELLIGENCE   QUALITY     PERFORMANCE     INDUSTRY   SCORECARDS   Digital  Performance  Intelligence   Performance  Benchmarking   Performance  ROI   Services  and  Insights   Quality   Mobile  TesSng   Load  TesSng   Performance   Mobile  App  Monitoring   Web  Monitoring   Both  Real  User  and  Ac&ve     Industry  Scorecards   Industry  Benchmarks   CompeSSve  Research  
  • 8. CONNECT  2015   Digital  Business  OpSmizaSon:  Products    ©  2015  Keynote  Systems    |    8   BUSINESS  OUTCOMES   BIG  DATA  &  INTEGRATIONS          DIGITAL  PERFORMANCE  INTELLIGENCE   QUALITY     PERFORMANCE     INDUSTRY   SCORECARDS   Digital  Performance  Intelligence   Performance  Benchmarking   Performance  ROI   Services  and  Insights   Quality   Mobile  TesSng   Load  TesSng   Performance   Mobile  App  Monitoring   Web  Monitoring   Both  Real  User  and  Ac&ve     Industry  Scorecards   Industry  Benchmarks   CompeSSve  Research  
  • 9. CONNECT  2015   Digital  Performance  Intelligence    ©  2015  Keynote  Systems    |    9   Rum   Exit  Rate  (Calculated)   Revenue  From  Adobe   A  unique  analySc  soluSon  built  to  give  digital  owners  and  IT  performance   professionals  the  data  and  insight  they  need  to  speak  a  common  language   anchored  around  the  customer’s  experience  and  business  outcomes.      
  • 10. CONNECT  2015   Introducing  Performance  Benchmarking    ©  2015  Keynote  Systems    |    10   Detailed  performance  and  availability  metrics  vs.  compeStors  for  page  level  and  component  level  metrics   •  Are  my  compeStor’s  customer  experience  beher  than  my  own?     •  How  does  my  pre-­‐release  site  and  content  compare  to  my  producSon  site?   •  What  design  choices  have  I  made  that  have  the  biggest  impact  on  my  performance?  Can  I  learn  from  what  my  compeStors  have   done?   •  How  are  each  of  my  third-­‐parSes  services  impacSng  my  performance?  My  compeStors  performance?    Are  their  alternaSves?   LocaSons   Device   Type   Overall   Performance   Performance  By   Time   Overall  third-­‐party   performance  by   category   Overall  third-­‐party   service   performance    
  • 11. CONNECT  2015   The  Product  
  • 12. CONNECT  2015   Compare  Performance  to  CompeStors    ©  2015  Keynote  Systems    |    12  
  • 13. CONNECT  2015   Compare  the  Component  Breakdowns    ©  2015  Keynote  Systems    |    13  
  • 14. CONNECT  2015   Compare  the  Component  Breakdowns    ©  2015  Keynote  Systems    |    14  
  • 15. CONNECT  2015   Drill  Down  to  an  Individual  3rd  Party  Service    ©  2015  Keynote  Systems    |    15  
  • 16. CONNECT  2015   Third-­‐Party  Service  Benchmarking    ©  2015  Keynote  Systems    |    16  
  • 17. CONNECT  2015   The  market  responds    ©  2015  Keynote  Systems    |    17   Keynote  Digital  Performance  Intelligence  is  well   aligned  with  the  key  industry  trend  of  focusing  on  the   end-­‐user  experience…     Keynote  is  demonstra?ng  thought   leadership  and  the  ability  to  execute  on   its  product  vision…   Keynote's  service  posiSons  it  one  step  ahead  of  its   compeStors  because  of  its  comprehensive  approach   that  looks  at  the  end-­‐user  experience  across  all   channels  and  across  all  touch  points.   20,000     reads  
  • 18. CONNECT  2015   Thank  you   QuesSons?  
  • 19. CONNECT  2015   Seth  Voorhies,  Director  of  Digital  Performance  Insights,  Keynote   Performance  in  the  Real  World