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Intelligence, Innovation & Best PracticeHow organisations are driving growth and profitabilityPhil Ruthven, Chairman  WHERE KNOWLEDGE IS POWER
Topics1.	A New Age Business2.	The Intelligent  OrganisationInnovation & ProductivityKeys To SuccessSnapshots Of A Changing World
1. A New Age Business
Expectations of a New Age businessProfitability and growthA return on shareholder funds after tax of 4 times the bond rateGrowth better than the industry average ( + international?)Uniqueness in:Product, IP and operationsOrganisational cultureWorld best practice in:Value for money for customersRespect for the society in which it operatesRelations with other stakeholdersTreatment of the natural environment
Australasian Profitability by Cohorts   Return on Shareholder Funds (after tax), Top 1250 businesses    5 years to F200923%  > World  Best Practice (ROSF 22.2%)42%  > Average             (ROSF 12.6%)68%  > Bond Rate         (5.4%)11%     Losses-10.5-128.0PercentSource: IBISWorld  19/11/09
ProfitabilityBy Major Industries Return on Shareholder Funds (after tax), Top 1250 businesses   5 years to F20090.4  6.4PercentSource: IBISWorld  22/12/09
 Intellectual PropertyIntellectual property  can best be described as a “cocktail” of: skills, special competencies, unique systems;
patents, trademarks & brands;
organisational culture, customer relation protocols;
vision, plans and documented achievable strategies.It is the "holy grail" of a enterprise, its core and its most valuable balance sheet asset, whether recorded as such in dollar terms or not.
Unique Organisational CultureA unique culture is about attracting and keeping good people to your business, and helping develop ordinary people into extraordinary people.This is built on a base of world best practice principles of human resources management.  But a unique culture goes well beyond the basics: it needs to have special elements of both a tangible and intangible nature.No matter how often we say it, employees are not a firm’s most valuable asset, since slavery has been outlawed for some considerable time!  But in the emerging “sellers market” we need them to stay.
2.The Intelligent  Organisation
The Total Environment For Business   W O R L D N A T I O N A L    R E S O U R C E S   C O M M U N I T Y  E C O N O M Y MarketplaceGovernmentOur Purchases Its  Own   IndustryA N Z S I C   C l a s sA Firm(Equity Debt)FinanceLabourServices© IBISWorld
How much do weneed to know about . ..The Influential Environments (4)     1.  The world environment,growth, regions, nations, demography etc. ?     2.  National resources,developed (infrastructure, IC&T), natural (resources, ecology)?     3.  Our community,its changing demography, lifestyles and spending ?     4.  The economic environment,the “business weather” conditions?The Operating Environments (6)    5.  The government environment,laws, taxes, policies, incentives?    6.  The finance market,equity, debt, exchange/interest rates, treasury ?    7.  The services market,to outsource none-core activities and functions ?    8.  The labour market,for executives, employees and customers?    9.  The purchases market,raw materials, semi-/finished goods, prices ?  10.  Its market,local and global? The Immediate Environment     	     Our own industry, WBP, size, growth & disposition, competitors?	OurOwn Business         Its IP, financials, sales, operations, TQC, productivity, R&D, HR etc. ?
In the Industrial Age businesses generally planned and operated on an inside-outbasis.   The external business environments were    largely opaque to an enterprise which tended to    be fortress style; and enterprises were opaque to    outsiders who saw enterprises as secretive.In the New Age businesses must now forecast, plan and operate on an outside-in basis.     	The business environments are becoming                                                                               	transparent to enterprises, and in turn the enterprises 	are becoming more transparent to outsiders.
         Business IntelligenceExpenditure on data and information,F2010(E)InternallySourced64.5% Sales analysisPersonnelOperational analyses etc.35.5%ExternallySourcedR&D,    Innovation Finance & Accounts IBISWorld  17/11/09
Nearly two thirds of all business data, information and intelligence in Australia in F2010 will be internally generated.How much value-adding do we do with this, to help with planning, efficiency, revenue growth, CRM and profitability?
Internally Generated Information?ICTMarketing & PRS t a f f   &   E m p l o y e e sDistributionR&D   QC    Senior  Mgt. CEO  &   Board   Human ResourcesFinance & AccountsCIO?OperationsIC&T© IBISWorld
Over one third of all spending on data, information and intelligence by enterprises in F2010 will be outsourced.This proportion has been steadily increasing from less than 10% half a century ago to an estimated 35.5% this year.We are spending more on information and also outsourcing more of it.
 Type Of Outsourced Business Information       Australia  F2010(F)ExploratoryNews/	Books/	Mags. 	1.2%ScientificResearchOnline Info         2.0%ISPs                   1.7%Data Process     1.5%Mkt. Research   1.3%Other1Conferences/Meetings2 2.2%3.1%5.8%Cons. Eng. + ArchitectsData/Inform.  6.5%26.2%Associations    6.7%Env. Serv.  7.7%AccountingServices 20.3%Mgt. Consulting Legal Services9.7%10.6%Note: 1  Public Relations                       Credit Agencies 0.9%    Other 0.7%`	      2  Includes accommodation,                     travel,  registration                    fees, speakers etcIBISWorld 18/11/09
Purpose Of Outsourced InformationAbout What?F2010 (F)ExploratoryGovernment  	  1.0%World     	  0.8%Services 	  0.5%Resources 	  0.5%                 Community1.5%Labour 2.0%Economy2.5% Purchases         2.9%      Finance         3.0%Market4.0%Own Industry 9.8%71.6%AboutOur                 Own Company1  From Accounting firms, Legal firms, 	 Management Consultants, Consulting Engineers etc                             Spending on information about the external environment ($19.5billion) is 28% of all outsourced spending and 10% of all spending IBISWorld  17/11/09
Of all the business spending on data, information and intelligence - $195 billion -  only 10%is spent on  issues in the external environment.  But this spending is growing nearly 2% pa faster than the economy in response to the need to plan on an outside-in basis, displacing the old inside-out approach of the secretive Industrial Age?
The Imperative of Going Up The Information Chain
The Knowledge PyramidBy ValueBy VolumeVision & StrategyVisionVisionExpert OpinionUnique IPUnique IP   Decreasing ValueWisdom  WisdomExpert Opinion  Expert OpinionIntelligenceIntelligence  Increasing ValueInformation  InformationDataData HearsayBut interesting! Hearsay, Rumour, ScuttlebutSource: IBISWorld   18/11/09
3.The Innovation & Productivity Imperative
Standard of Living  200820Highest NationsGDP/capita, ppp basis$US ‘000 (ppp)           CIA FactBook/IBISWorld 20/10/09
Standard of Living  200821-40Highest NationsGDP/capita, ppp basis$US ‘000 (ppp)           CIA FactBook/IBISWorld 20/10/09
Business Research & Development(% of GDP)World Best Practice: nations > 2.5% of GDP (eg. Sweden, Japan, Finland, S. Korea, USA)Australia 14th in 2008 among 30 OECD member.OECDBERD % of GDPAustraliaNZ (0.5%)   Year, ended JuneSource: DIISR
Productivity Growth (Growth in GDP/ hour worked, % pa)Growth in GDP/hour worked (%)AustraliaNew Zealand    Year, ended June (Australia), March (NZ)Source: DIISR
4.Keys To Success
What the Best Enterprises Are Doing  1.	They stick to one business at a time and do not diversify  2.	They aim to dominate some segment (s) of their market  3.	They are forever innovative,valuing the business’ IP.  4.	They outsourcenon-core activities to enable growth.  5. 	They don’t own “hard” assets.  6.	They havegood and professional financial management.7.	They plan from the outside-in not the inside-out  8.	They anticipate any new industry lifecycle changes.  9.   They follow world best practice for their own type of business.10.	They developstrategic alliances.11.	They develop unique organisational cultures.12.	They valueleadership first and management second.
PositioningSecure a safe industry position in your chosen industry to be master-of one’s-own-destiny  by dominating something.  Domination can be of:the whole industry class (being a major); orone category in the industry (a niche player); orone product group1 (an ultra-niche player); or one product ( a boutique operator).Note: 1  Or a customer segment; and occasionally a geographic area
Industry Share Strategy(positioning for a winnable war)No-man’s-land (un-winnableposition)         Caught between nichers (“knee-cappers”)    and ultra-niche players (“ankle-biters”)  Ultra-niche specialist (1%)  Niche Player Exotic/boutique operator (0.1%)1-5  %    5% No-man’s-land Major Player25-75% 5-25%No-man’s-land (un-winnableposition)	      Caught between majors (“sledgehammers”)    and niche players (“knee-cappers”)	Source: IBISWorld
  Outsourcing And A Virtual CorporationIn the Industrial Age, corporations set out to be self-sufficient - apart from obvious sub-contracting -  creating complex and multi-layered/multi-functional structures.In the New Age, all non-core/non-strategic activities areoutsourced1 to specialists in the interest of reduced complexity and to develop focus, lightness, flexibility and faster growth of the business: a virtual corporation.  In 2005, over $450 billion of non-core activities are now outsourced by businesses (20% of revenue)1 Outsourcing is not to be confused with subcontracting
Business Outsourcing in the New AgeTruckingRoad transport industry.CleaningOffice, factory, hotel etc.
Laundry, work clothes.Canteens, Dining RoomsCaterers.MaintenancePainting .
Engineering.
Carpentry.SecuritySecurity systems.
Surveillance services.PersonnelRecruitment.
Out placement.
Training.ReceptionServiced offices.AccountingPayroll, Share Registers
Full contract accounting.
Superannuation administration.ComputingSoftware development.
Computer services (IT outsourcing)PropertyProperty trusts,
Property managementMarketingAdvertising, media buying
Call CentresDistributionWarehousing & DeliveryInformation & PlanningDatabase services Strategic and Other ConsultingFranchisingOperations.The New Age VirtualCorporationTraditional StructureNew StructureVirtual CorporationMulti-layered CorporationLeader, Senate andTop Management  Board, CEO and  Top ManagementHead Office functionsMostly outsourcedImplementersMiddleManagementNo Longer Mostly outsourcedRequiredCoordinators& OperativesSupervisors& EmployeesNo LongerRequiredMostly outsourced and /or franchisedFunctions provided back to company by  firms in new (specialised) industries (e.g IT, personnel, legal, accounting, information, transport, cleaning etc.)

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Keynote intelligence, innovation & best practice

  • 1. Intelligence, Innovation & Best PracticeHow organisations are driving growth and profitabilityPhil Ruthven, Chairman WHERE KNOWLEDGE IS POWER
  • 2. Topics1. A New Age Business2. The Intelligent OrganisationInnovation & ProductivityKeys To SuccessSnapshots Of A Changing World
  • 3. 1. A New Age Business
  • 4. Expectations of a New Age businessProfitability and growthA return on shareholder funds after tax of 4 times the bond rateGrowth better than the industry average ( + international?)Uniqueness in:Product, IP and operationsOrganisational cultureWorld best practice in:Value for money for customersRespect for the society in which it operatesRelations with other stakeholdersTreatment of the natural environment
  • 5. Australasian Profitability by Cohorts Return on Shareholder Funds (after tax), Top 1250 businesses 5 years to F200923% > World Best Practice (ROSF 22.2%)42% > Average (ROSF 12.6%)68% > Bond Rate (5.4%)11% Losses-10.5-128.0PercentSource: IBISWorld 19/11/09
  • 6. ProfitabilityBy Major Industries Return on Shareholder Funds (after tax), Top 1250 businesses 5 years to F20090.4 6.4PercentSource: IBISWorld 22/12/09
  • 7. Intellectual PropertyIntellectual property can best be described as a “cocktail” of: skills, special competencies, unique systems;
  • 9. organisational culture, customer relation protocols;
  • 10. vision, plans and documented achievable strategies.It is the "holy grail" of a enterprise, its core and its most valuable balance sheet asset, whether recorded as such in dollar terms or not.
  • 11. Unique Organisational CultureA unique culture is about attracting and keeping good people to your business, and helping develop ordinary people into extraordinary people.This is built on a base of world best practice principles of human resources management. But a unique culture goes well beyond the basics: it needs to have special elements of both a tangible and intangible nature.No matter how often we say it, employees are not a firm’s most valuable asset, since slavery has been outlawed for some considerable time! But in the emerging “sellers market” we need them to stay.
  • 12. 2.The Intelligent Organisation
  • 13. The Total Environment For Business W O R L D N A T I O N A L R E S O U R C E S C O M M U N I T Y E C O N O M Y MarketplaceGovernmentOur Purchases Its Own IndustryA N Z S I C C l a s sA Firm(Equity Debt)FinanceLabourServices© IBISWorld
  • 14. How much do weneed to know about . ..The Influential Environments (4) 1. The world environment,growth, regions, nations, demography etc. ? 2. National resources,developed (infrastructure, IC&T), natural (resources, ecology)? 3. Our community,its changing demography, lifestyles and spending ? 4. The economic environment,the “business weather” conditions?The Operating Environments (6) 5. The government environment,laws, taxes, policies, incentives? 6. The finance market,equity, debt, exchange/interest rates, treasury ? 7. The services market,to outsource none-core activities and functions ? 8. The labour market,for executives, employees and customers? 9. The purchases market,raw materials, semi-/finished goods, prices ? 10. Its market,local and global? The Immediate Environment Our own industry, WBP, size, growth & disposition, competitors? OurOwn Business Its IP, financials, sales, operations, TQC, productivity, R&D, HR etc. ?
  • 15. In the Industrial Age businesses generally planned and operated on an inside-outbasis. The external business environments were largely opaque to an enterprise which tended to be fortress style; and enterprises were opaque to outsiders who saw enterprises as secretive.In the New Age businesses must now forecast, plan and operate on an outside-in basis. The business environments are becoming transparent to enterprises, and in turn the enterprises are becoming more transparent to outsiders.
  • 16. Business IntelligenceExpenditure on data and information,F2010(E)InternallySourced64.5% Sales analysisPersonnelOperational analyses etc.35.5%ExternallySourcedR&D, Innovation Finance & Accounts IBISWorld 17/11/09
  • 17. Nearly two thirds of all business data, information and intelligence in Australia in F2010 will be internally generated.How much value-adding do we do with this, to help with planning, efficiency, revenue growth, CRM and profitability?
  • 18. Internally Generated Information?ICTMarketing & PRS t a f f & E m p l o y e e sDistributionR&D QC Senior Mgt. CEO & Board Human ResourcesFinance & AccountsCIO?OperationsIC&T© IBISWorld
  • 19. Over one third of all spending on data, information and intelligence by enterprises in F2010 will be outsourced.This proportion has been steadily increasing from less than 10% half a century ago to an estimated 35.5% this year.We are spending more on information and also outsourcing more of it.
  • 20. Type Of Outsourced Business Information Australia F2010(F)ExploratoryNews/ Books/ Mags. 1.2%ScientificResearchOnline Info 2.0%ISPs 1.7%Data Process 1.5%Mkt. Research 1.3%Other1Conferences/Meetings2 2.2%3.1%5.8%Cons. Eng. + ArchitectsData/Inform. 6.5%26.2%Associations 6.7%Env. Serv. 7.7%AccountingServices 20.3%Mgt. Consulting Legal Services9.7%10.6%Note: 1 Public Relations Credit Agencies 0.9% Other 0.7%` 2 Includes accommodation, travel, registration fees, speakers etcIBISWorld 18/11/09
  • 21. Purpose Of Outsourced InformationAbout What?F2010 (F)ExploratoryGovernment 1.0%World 0.8%Services 0.5%Resources 0.5% Community1.5%Labour 2.0%Economy2.5% Purchases 2.9% Finance 3.0%Market4.0%Own Industry 9.8%71.6%AboutOur Own Company1 From Accounting firms, Legal firms, Management Consultants, Consulting Engineers etc Spending on information about the external environment ($19.5billion) is 28% of all outsourced spending and 10% of all spending IBISWorld 17/11/09
  • 22. Of all the business spending on data, information and intelligence - $195 billion - only 10%is spent on issues in the external environment. But this spending is growing nearly 2% pa faster than the economy in response to the need to plan on an outside-in basis, displacing the old inside-out approach of the secretive Industrial Age?
  • 23. The Imperative of Going Up The Information Chain
  • 24. The Knowledge PyramidBy ValueBy VolumeVision & StrategyVisionVisionExpert OpinionUnique IPUnique IP Decreasing ValueWisdom WisdomExpert Opinion Expert OpinionIntelligenceIntelligence Increasing ValueInformation InformationDataData HearsayBut interesting! Hearsay, Rumour, ScuttlebutSource: IBISWorld 18/11/09
  • 25. 3.The Innovation & Productivity Imperative
  • 26. Standard of Living 200820Highest NationsGDP/capita, ppp basis$US ‘000 (ppp) CIA FactBook/IBISWorld 20/10/09
  • 27. Standard of Living 200821-40Highest NationsGDP/capita, ppp basis$US ‘000 (ppp) CIA FactBook/IBISWorld 20/10/09
  • 28. Business Research & Development(% of GDP)World Best Practice: nations > 2.5% of GDP (eg. Sweden, Japan, Finland, S. Korea, USA)Australia 14th in 2008 among 30 OECD member.OECDBERD % of GDPAustraliaNZ (0.5%) Year, ended JuneSource: DIISR
  • 29. Productivity Growth (Growth in GDP/ hour worked, % pa)Growth in GDP/hour worked (%)AustraliaNew Zealand Year, ended June (Australia), March (NZ)Source: DIISR
  • 31. What the Best Enterprises Are Doing 1. They stick to one business at a time and do not diversify 2. They aim to dominate some segment (s) of their market 3. They are forever innovative,valuing the business’ IP. 4. They outsourcenon-core activities to enable growth. 5. They don’t own “hard” assets. 6. They havegood and professional financial management.7. They plan from the outside-in not the inside-out 8. They anticipate any new industry lifecycle changes. 9. They follow world best practice for their own type of business.10. They developstrategic alliances.11. They develop unique organisational cultures.12. They valueleadership first and management second.
  • 32. PositioningSecure a safe industry position in your chosen industry to be master-of one’s-own-destiny by dominating something. Domination can be of:the whole industry class (being a major); orone category in the industry (a niche player); orone product group1 (an ultra-niche player); or one product ( a boutique operator).Note: 1 Or a customer segment; and occasionally a geographic area
  • 33. Industry Share Strategy(positioning for a winnable war)No-man’s-land (un-winnableposition) Caught between nichers (“knee-cappers”) and ultra-niche players (“ankle-biters”) Ultra-niche specialist (1%) Niche Player Exotic/boutique operator (0.1%)1-5 % 5% No-man’s-land Major Player25-75% 5-25%No-man’s-land (un-winnableposition) Caught between majors (“sledgehammers”) and niche players (“knee-cappers”) Source: IBISWorld
  • 34. Outsourcing And A Virtual CorporationIn the Industrial Age, corporations set out to be self-sufficient - apart from obvious sub-contracting - creating complex and multi-layered/multi-functional structures.In the New Age, all non-core/non-strategic activities areoutsourced1 to specialists in the interest of reduced complexity and to develop focus, lightness, flexibility and faster growth of the business: a virtual corporation. In 2005, over $450 billion of non-core activities are now outsourced by businesses (20% of revenue)1 Outsourcing is not to be confused with subcontracting
  • 35. Business Outsourcing in the New AgeTruckingRoad transport industry.CleaningOffice, factory, hotel etc.
  • 36. Laundry, work clothes.Canteens, Dining RoomsCaterers.MaintenancePainting .
  • 44. Computer services (IT outsourcing)PropertyProperty trusts,
  • 46. Call CentresDistributionWarehousing & DeliveryInformation & PlanningDatabase services Strategic and Other ConsultingFranchisingOperations.The New Age VirtualCorporationTraditional StructureNew StructureVirtual CorporationMulti-layered CorporationLeader, Senate andTop Management Board, CEO and Top ManagementHead Office functionsMostly outsourcedImplementersMiddleManagementNo Longer Mostly outsourcedRequiredCoordinators& OperativesSupervisors& EmployeesNo LongerRequiredMostly outsourced and /or franchisedFunctions provided back to company by firms in new (specialised) industries (e.g IT, personnel, legal, accounting, information, transport, cleaning etc.)
  • 47. LeadershipLeadership sits above management. It demands special attributes such as loneliness in ultimate decision making (after full consultation), often with no voting. And, sometimes, no consensus. It is non-gender specific.Leadership involves more external focus than internal: the opposite of management.Apart from listening to experts and confidantes, it involves communicating directly with major customers at least once a year.
  • 48. What can happen with great leadership, and following the Keys To Success (or most of them) The Leighton Group was mid-sized not that long ago
  • 49. Leighton Holdings Revenue & Profitability1Revenue excludes JV & associates share 1962 to F2009Notes: 1Net profit after tax on S/F2 Zero data are actually losses for those 3 yearsROSFRevenue(A$ billion)ROSF % TrendTrendRevenueIBISWorld 30/03/10
  • 50. Successful Mid-sized Businesses5-year average ROSF (after tax) basis, % to F2009Freightways 31.9%Hollenstein 29.9%Tower 29.3%Renaissance Corp 28.3%Fisher & Paykel 27.2%Skycity 27.1%Mainfreight 25.1%Telecom NZ 24.5%NZ Refining Co 23.3%Steel & Tube Hold. 20.8%Cavalier Corp 20.6%
  • 51. 5.Snapshots Of A Changing World
  • 52. World GDP GrowthReal growth (PPP), 1950-2011(F)Purchasing Power Parity (PPP) terms2008 3.2% 2009 -2.5% 2.5% (F) 2.9% (F) Past 25 years 3.5% p.a1950-1969 growthin US$ market terms IMF/Economist//IBISWorld: 30/03/10
  • 53. World’s 30 Largest Economies2010 (F)Poland 1.0%S. Arabia 0.8%Argentina 0.8%Thailand 0.8%S. Africa 0.7%Egypt 0.6%Pakistan 0.6%Colombia 0.6%Malaysia 0.6%Belgium 0.5%Purchasing Power Parity (PPP) termsRest of World(198 nations) 15.5% 21st – 30th Nations 7.2%20.5% USA 11th – 20th Nations 14.8%13.3% ChinaItaly Brazil JapanRussia France BritainGermanyIndia2.5%2.9% 3.0%6.0%3.1%5.3%3.1%4.0%Mexico 2.1%Spain 1.9%Korea S 1.9%Canada 1.9%Indonesia 1.4%Turkey 1.3%Australia 1.2% 17thIran 1.2%Taiwan 1.0%Netherlands 0.9%World’s 228 nations US$ 72.1 trillionCIA/IBISWorld 08/02/10
  • 54. Economic Growth: 2009 (F)20 Largest Economies (ppp ranking)World Growth2008, -2.5%The Economist/IBISWorld11/04/10
  • 55. Economic Growth: 2010(F)20 Largest Economies (ppp ranking)World Growth2010 (f), 2.5%The Economist/IBISWorld11/04/10
  • 56. Economic Growth:ChinaReal growth1950-2011 (F)8.2% averageSSBC/IBISWorld: 24/03/10
  • 57. Economic Growth: New ZealandAnnual real GDP growth (%) progressed in quarters to March 2010Long Business Cycle, average 8 yearsSource: IBISWorld/NZ Stats. 08/04/10
  • 58. New Zealand’s Industry MixShares of GDP in real terms Year to June2008Person. Serv.1.1% Cult & Rec.Serv. Mining1.2%Hospitality (1.6%) Agriculture 5.8% 2.0%Utilities 1.7% Other 3.4% Health 5.0-%Educn. 3.8%14.1%ManufacturingGovt. Adm. 4.6%4.6%Construction O’Ship Dwells. 5.8%7.8% W’Saling 14.1% Prop. & Bus. Services6.1%Retailing 6.8%4.8%Transpt.Finance & Ins.6.1%Communicns. GDP $NZ 179.2 billion (current prices)ABS 5206-26 /IBISWorld 06/11/08
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