1. The document discusses how organizations can drive growth and profitability through intelligence, innovation, and best practices. It provides examples of world-leading organizations that achieve high returns on shareholder funds and above-average growth through intellectual property, unique culture, and following best practices.
2. It argues that in today's business environment, organizations must plan from an "outside-in" perspective by understanding influential external factors like the world, national, economic, and industry environments. The intelligent organization also sources over a third of its business information externally to support this outside-in planning approach.
3. Innovation and productivity are imperative for success. It shows countries with the highest standards of living invest heavily in research and development and