Keynote Slides: Creating the Future of News
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The document discusses the evolving landscape of news, emphasizing the shift towards a media economy that values participation and adaptability. It highlights the roles of technology and crowdsourcing in news creation and distribution, alongside the importance of strategic leadership and innovation in journalism. The text calls for a transformative approach to media, urging stakeholders to embrace change and develop new revenue models for the future of news.
Keynote Slides: Creating the Future of News
- 1. Creating the Future of News @rossdawson
- 3. Finite players play within boundaries Infinite players play with boundaries - James Carse
- 5. Drivers
- 6. Source: IDC, EMC Total global digital information Information explosion
- 7. Source: University of Southern California Marshall School of Business US Households, hours spent on media each week Insatiable appetite for media
- 10. Source: GSMA, Cisco News is mobile
- 11. Vision
- 12. Media economy
- 13. Infinite news
- 14. Social value Industry value
- 16. Value
- 19. Faster shifts in brand and reputation
- 20. News Flickr credit: Joe deSouza
- 23. Crowds for news Application Examples Reporting iReport Investigation Sunlight Foundation Data gathering WNYC Data sifting The Guardian Story selection Slashdot, Cheezburger Fact checking Reddit Story compilation Storify Writing Deseret Connect Video Cell Journalist Copyediting Soylent Metadata BBC Metadata Funding Matter
- 29. Data and the power of visualization Source: New York Times
- 30. Distribution
- 33. Trusted aggregation for the individual
- 37. Essentials of platform strategy Other platforms Analyze platforms: trade- offs, costs, choices Identify potential paths and scenarios Apply game theory Establish commitments and contingencies Profile complementary participant pools Design compelling, accessible offer Create value for participants Enable participants to create value Own platforms
- 38. Revenue Flickr credit: Eric Caballero
- 41. Branded content
- 45. Leadership
- 47. Governance for transformation Upside Risks Risks of NOT transforming Participate in growth of media economy Implementing the wrong strategy Extinction Create immense social and shareholder value Loss of staff who can’t accept change Irrelevance Build future-relevant brand Lose oldest generation audience Brand destruction
- 48. Develop and communicate a distinctive vision Complement professionals with crowds and automation Develop individual and organizational capabilities Experiment with revenue models Establish a responsive platform strategy Be bold! Strategic agenda
- 51. The journey of creating the future
- 52. Create the future of news!