Keyword Mapping: Developing a Content Strategy That Supports SEO
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The document discusses the importance of keyword mapping for optimizing website pages to improve relevance with search engines. It describes how to organize target keywords into a framework that enhances site structure and provides tips for using tools like Google AdWords for keyword research. Key considerations include focusing on low competition, relevant keywords and creating opportunities for inbound links.
Keyword Mapping: Developing a Content Strategy That Supports SEO
- 2. Keywords are what your visitors use to find your site
- 3. Keywords establish relevancy with search engines
- 5. Why do you need a keyword map? • Individual pages need to be optimized • You want to be relevant for a range of keywords • Keyword maps help make keyword research less messy
- 6. What is a keyword map? A keyword map is a way of organizing the keywords you want to target into a framework you can incorporate into your site structure.
- 7. Setting up your keyword map Image: wordtracker.com
- 9. Google Adwords • Free tool (just create an Adwords account) • Research terms that will establish RELEVANCY • Ignore demand - you’re not the one bidding At this point: Relevant Keywords ≠ Traffic Keywords
- 14. Use Logic Consolidate & rearrange as you go
- 17. Adding relevance to category pages
- 19. Relevant Keyword Links Most Recent Posts Category Page “Updated” Every Time a New Post is Published
- 20. Which Keywords Are Worth It? • Low competition, relevant • High search volume, relevant • Ready to buy - low search volume ok
- 21. Demand vs Supply
- 22. Results for “Healthy Smoothies” bit.ly/BrainstormTools