Keywords vs. Context
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The document discusses the evolving battle between keywords and context in SEO marketing. It explains that keywords are targeted words discovered from user search queries but users are now performing more detailed, contextual searches. Contextual marketing focuses on topics and ideas rather than keywords alone. The goal for marketers is to combine context, keywords, and optimized content for a comprehensive SEO approach. Context has become essential alongside keywords.
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Keywords vs. Context
- 1. Keywords Contextvs. The Newest Battle in SEO Marketing
- 2. K e y w o r d s Targeted words that are discovered based on analysis of user search engine queries. These can be single words or long-tail keywords (like “SEO company” or SEO companies Los Angeles”) They can also include locations-- and should! Local search is a big deal right now
- 3. C o n t e x t Users are performing more detailed searches, leading to a new method of marketing. Contextual marketing is all about topics and ideas. Bots are getting more savvy to methods like entity searches, providing better SERP accuracy
- 4. The goal is to combine the context or intent with keywords and optimized content for a comprehensive approach to SEO and marketing. Context is a must-have Keywords are still relevant
- 5. Know Your Audience Consider User Intent Do NOT Overuse Keywords www.ithinkanidea.com/ www.facebook.com/ithinkanidea www.youtube.com/user/ithinkanideasem www.twitter.com/ithinkanidea I Think An Idea 1-888-240-0606 info@ithinkanidea.com